Weezer’s cover is great, but Namibian-German multimedia artist Max Siedentopf took it to an entirely new level.
More on him in a minute.
Toto’s 1982 smash hit “Africa” continues to reign supreme well into the second decade of the 21st century as a defining, shining example of ’80s music nostalgia. How can someone not like this song? It’s relaxing yet an undeniably powerful anthem for many things, depending on the listener/car or shower singer. One listen to the popular song and it’s easy to discern why we–and by “we” I mean the world–still love this song from back in the pre-Internet era.
So why should the song ever stop playing?
Here’s where the aforementioned multimedia artist Max Siedentopf comes into play.
You’ll see what I did there in another minute.
Max Siedentopf–a fellow “Africa” and Toto fan–visualized the ultimate tribute to this glorious song. In an undisclosed part of the Namib Desert, which is located in southern Africa (the continent, not the song), Mr. Siedentopf installed an art installation of sorts. Similar to the genius simplicity of Randy’s Donuts in Los Angeles, there are six normal looking desktop speakers placed on six white boxes. In the middle is a taller white box with a digital music player that is connected to all six speakers via wires (like the ’80s).
The genius part of multimedia artist Max Siedentopf–aside from the clever idea–is that it’s all powered by solar energy with extreme weather elements in place for technology in a relentlessly sunny desert. So that means, you’ve got that right, Toto’s “Africa” will supposedly play on repeat in this mysterious location in Africa FOREVER.
This is Toto’s “Africa” in 2019:
Max Siedentopf said that this spectacular tribute to Toto is located where “…only the most loyal of Toto fans can find.”
This is damn near brilliant. It’s creatively fitting (except for the Kilimanjaro, Serengeti, and rain parts) with literal staying power for generations and hopefully lifetimes. The grand mystery as to where it’s located, serving as a veritable treasure hunt, mostly makes up for these ommissions.
If you think about it, this tribute to Toto’s “Africa” is a living time capsule. And if you think more about it, this mysteriously placed speaker system proves the power of music as the soundtrack to our lives and our surroundings sans introverted cocooning via technology.
Perhaps part of the purpose of this art installation is asking us to take off our headphones–or introverted nature–and engage with the world again in a more openly joyful, extroverted way like 1980s-something?
Hey, we’ve seen stranger things these days inspired by the 1980s.
This is Toto’s “Africa” music video from 1982.
And this is Toto’s “Africa” performed by Weezer (with a special guest) in 2018.
Are you tired of listening to Toto’s “Africa”? Of course not! Thank you for this all-time musical masterpiece, Toto.
It’s a joke, right?
Or is it real in some way? No, it’s definitely a Crocodile Dundee parody disguised as a feature film.
FYI – There are so many (nearly every) major Australian actor and actress these days in Dundee…
This trailer, presumably written and produced for a rarely watched football game in February, will likely have an elaborate reveal during one of the primetime commercial spots for the forthcoming Super Bowl this Sunday. And given the influential power of finely crafted movie trailers, whatever (cough cough whoever) is being promoted deserves a high-five for creativity, if the right ending has been written.
Your beer advertisement isn’t a crazy awesome Super Bowl commercial, Dundee’s mysterious conclusion will (hopefully) be a crazy awesome Super Bowl commercial!
Have you ever watched something that seems so ridiculously absurd that…it’s kind of awesome?
Jimmy’s Daily Planet (well, Marvel) has something in this spirit with a music video that’s weird, yet oddly addictive. I’m not exactly sure what’s going on, but just be sure to stay tuned until the very end. This suggestion is particularly true if you’re a fan of Marvel generally and Guardians of the Galaxy specifically.
Bottom Line: Marvel Studios likes to have unrestrained fun with its movies and viral advertising.
Second Bottom Line: Like Marvel, I hope you have fun this week (with or without David Hasselhoff).
Have a Better Week Than Last Week.
Rogue One is one week away from being available for purchase in a video store (well, a big store with a limited movie section) and it currently has the number one commercial.
The ’70s and ’80s, among many things, featured the revolutionary cinematic franchise Star Wars, the rise of storyteller Steven Spielberg and the never-to-be-forgotten VHS (Video Home System). As covered on Jimmy’s Daily Planet around this time last year, the creative team behind The Nice Guys engaged in a brilliant marketing campaign to promote its highly-entertaining buddy cop film. Based in the ’70s, The Nice Guys had a few trailers. All well done. But one of those trailers rose above the rest by having the gritty, quintessential and unique film quality of a movie literally released in (you guessed it) the ’70s.
And YouTube user Damien Kazan channeled the same creative spirit and took it to the next nostalgic level for a crazy awesome commercial marketing…a VHS copy of Rogue One.
If only the distribution team behind Rogue One could have pulled off a special edition VHS version of this critically-acclaimed Star Wars Story for purchase. Regardless, this VHS commercial is undeniably rad.
This fan-made Rogue One commercial is outstanding.
4K TV’s certainly have no issue capturing the crown as the resolution king in family rooms around the world today, but it may be damn near impossible for 4K (and 8K, etc.) to ever capture the nostalgic movie magic from the days of the VHS.
1980s-something for the win.