Blog Archives

There’s a Nice Way to Make a Movie Trailer, Karen

Is there a better “Flashback Friday” than the ’70s retro trailer for the 2016 buddy cop movie The Nice Guys?

I don’t think so.

The marketing campaign for The Nice Guys a couple years back was as fantastic and fun as the film being promoted. And it was covered extensively by Jimmy’s Daily Planet. The film’s trailers (retro, animated, traditional) and interviews with Russell Crowe and Ryan Gosling (individual and joint) were simply incredible. The strategy for making and promoting this entertaining flashback to ’70s-style cinema in the form of a hilariously self-aware and brutally clever buddy-cop bromance didn’t receive the accolades it should have at the moment.

Just this writer’s opinion.

The good news is, in the YouTube era, we can reminisce with relative ease.

And that’s nice, guys.

P.S. Bonus points to anyone who caught the admittedly subtle movie-line reference in this blog post’s title to a line from a recently acclaimed film by one of the aforementioned actors.   

Advertisements

The Vintage, Homey Style is Back

Rogue One is one week away from being available for purchase in a video store (well, a big store with a limited movie section) and it currently has the number one commercial.

The ’70s and ’80s, among many things, featured the revolutionary cinematic franchise Star Wars, the rise of storyteller Steven Spielberg and the never-to-be-forgotten VHS (Video Home System). As covered on Jimmy’s Daily Planet around this time last year, the creative team behind The Nice Guys engaged in a brilliant marketing campaign to promote its highly-entertaining buddy cop film. Based in the ’70s, The Nice Guys had a few trailers. All well done. But one of those trailers rose above the rest by having the gritty, quintessential and unique film quality of a movie literally released in (you guessed it) the ’70s.

And YouTube user Damien Kazan channeled the same creative spirit and took it to the next nostalgic level for a crazy awesome commercial marketing…a VHS copy of Rogue One.

If only the distribution team behind Rogue One could have pulled off a special edition VHS version of this critically-acclaimed Star Wars Story for purchase. Regardless, this VHS commercial is undeniably rad.

This fan-made Rogue One commercial is outstanding.

4K TV’s certainly have no issue capturing the crown as the resolution king in family rooms around the world today, but it may be damn near impossible for 4K (and 8K, etc.) to ever capture the nostalgic movie magic from the days of the VHS.

1980s-something for the win.

Flying’s Hidden Future?

Cue Frank Sinatra’s, “Come Fly With Me.”

As American airports struggle to keep up with the modern and innovative designs of its architectural counterparts in foreign nations from all around the world, it appears as if the golden era of flying from the days of Pan Am and sophistication at 35,000 feet could be the creative source for a 21st century return to luxury in the skies.

Well, at least for the space where we wait to get on the plane.

It’s time to experience a hidden, closed-off terminal of JFK Airport in New York City.

(Max Touhey)

(Photo by Max Touhey)

(Photo by Max Touhey)

(Photo by Max Touhey)

(Photo by Max Touhey)

(Photo by Max Touhey)

(Photo by Max Touhey)

(Photo by Max Touhey)

(Photo by Max Touhey)

(Photo by Max Touhey)

The seats are spacious and the layout is visually appealing. The lines (interior and exterior) are cool with nice dimension and the vibe is simplistically calming. More splashes of sharp colors should be added, along with more backs to seats and the area should be gadget-friendly with the latest technological features, but the basic framework is there. Even in its current form, it’s a welcomed call back to the moment in American history when flying wasn’t inherently stressful or a tornado of chaos, rudeness and sloppiness. Just the sight of this environment inspires class and a promise of a great journey and exciting escape.

Unfortunately, this gem from the past is set to be re-purposed into a fancy hotel. That’s not surprising. But going to a terminal in an airport like the one shown above in a happy mood and not trying to merely complete the taxing task of going from Point A to Point B (with layovers in Point C and D) would be rejuvenating.

It would be a smooth, worldly ride, if you will.

Trying to Hold onto Something

What do “The Goldbergs,” a CD player with headphones and telephone poles have in common?

They’re all connected: 20th century style.

Oddly enough, being connected used to be construed as a bad, complicated mess. Wires would hang from everywhere…and then pop up somewhere else. Recall the triumphant house lighting scene from “National Lampoon’s Christmas Vacation” when Ellen has to navigate her fingers through a clutter of over-plugged outlets? This maze of confusion led innovators and inventors to draw a blueprint, but without a pencil or pen.

In a single word: wireless.

This reality was new, cleaner and more efficient. Consequently, we discovered space in our lives we never knew existed or thought was even possible. Along this evolutionary track came cell phones that increasingly functioned as handheld computers with surreal power. Included in the capability to make phone calls internationally while situated in virtually any location (as long as Sprint is not your provider) is the capacity to share random events, thoughts, pictures and videos through a myriad of social media platforms.

The range of practicality ranges from necessary to fun, as most aspects in life should. But will this ultimately be a good conversion for society? While wireless technology certainly has its benefits, there are drawbacks as well. For instance, what if a satellite is down (“Gravity”) or what if there is too much signal traffic that prevents the completion of a simple phone call or necessary internet search? What if there is an emergency, but every phone or communication device is formatted to the digital grid and the grid is temporarily malfunctioning or is broken?

Think Time Warner Cable…or Sprint. But with a wider reach and dependability.

Marco Santana of the Des Moines Register wrote an article about wireless and landline phones that was printed in USA Today on March 31st of this year. “The Centers for Disease Control and Prevention, which twice a year tracks the percentage of households that still use landlines, reported in December that 35.8% of U.S. households have gone wireless-only, a 77.2% bump over late 2008.”

Landline phones and landline technologies seem and feel ancient, uncool and not applicable to 21st century endeavors. Except that, in emergencies or situations when a person wants to actually feel connected to something, he or she would probably find assurance in holding an off-white receiver with a stretchy cord dangling around like a cosine wave.

It feels as if we are all entering the digital era of no return. However, like most things, balance is a good thing. Will the future be purely digital or will it develop into a hybrid of the past and present/future? Will analog become a legitimate backup system?

Point of consideration: Retro is considered cool for a variety of reasons and can even be viewed as a pausing mechanism to modern practices. This goes for clothes, lingo, general behavior, music, movies, toys, communication devices, etc.

It’s strange: the more connected we get by transitioning to digital technologies actually makes us less connected in the literal sense. More of our lives continues to float upwards into the ever-expansive and mysterious cloud.

What’s next? Fishing without a pole and worm?