Communication is not held at the same level of prestige as other areas of occupation. I say this as someone who majored in communications, specifically journalism. It’s a very frustrating perception but a perception nonetheless. However, those who can communicate effectively have the golden opportunity to change a stranger’s life forever.
In a comedic way or an equally memorable and impactful non-comedic way.
And now we know:
If you turn around when you hear your name called, you can turn around someone’s life–and yours.
P.S. Always keep a Sharpie pen on you at all times.
When someone (or some company) gets it, as in really gets it, that’s worthy of a spotlight.
Apple is the tech company that doesn’t act like a tech company. And, because of that approach, Apple became the leading personal technology firm in the world. Maybe they took a page from Jason Alexander’s
book pamphlet Acting Without Acting.
When you’re browsing in a store without any specific focus, do you find it helpful or less than helpful when the salesperson approaches/sprints to you with their commission-based agenda? Most people, I would imagine, would respond with
annoying less than helpful. As consumers, we’re well aware that the employee is the store’s personalized informational resource. But, like most situations in life, we’ll ask for help when we need help.
Turns out, Apple executive Angela Ahrendts feels the same way. Ms. Ahrendts recently sat down for an interview with Norah O’Donnell on CBS This Morning.
Apple’s mentality of selling without selling is certainly a multi-faceted, top consumer strategy in the digital era. And this modus operandi should be applied to more than just selling tech products or acting. If you act like a salesperson, you’ll be treated like a salesperson. But if you act differently than people expect, then you’ll be treated differently than people expected.
Imagine the possibilities.
“Wait, what was wrong?” was probably bouncing around the head of Orson Welles nearly 78 years ago.
Wednesday is a great day to wonder. For instance, did Orson Welles invent the viral video (technically, viral broadcasting)?
The radio broadcast “War of the Worlds” (adapted from author H.G. Wells) caused an uproar with the American public on the evening of October 30, 1938 because of the realism conveyed through the audible airwaves. In 2016, the equivalent would be staging and enacting a fake global war on TV with vivid, realistic detail and unimaginable consequence and panic. The hysteria generated by the “War of the Worlds” broadcast is still widely viewed today with incomparable impact.
Question: Have you seen Orson Welles respond to journalists following “War of the Worlds”?
Jimmy’s Daily Planet has the scoop from that famous
Sundae Sunday night broadcast.
Actually, Rosebud has no relevance here. This blog post is about Orson Welles, so it felt right.
Reflecting on the power of mass communication, it makes one cogitate the possibility of a cinematic equivalence occurring in the modern era? With the instantaneous and cross-checking nature of social media and Google, could anything similar to the radio broadcast of “War of the Worlds” happen again? Even if unintentional?
Either way, as Frasier Crane would say, “I’m listening.”