Blog Archives

Aston Martin Creates New Space in the SUV Market

Wow.

Was Niander Wallace driven around in Aston Martin’s futuristic SUV featured below in ‘Blade Runner 2049’?

Once again, cars are increasingly evolving as the next supercomputer.

The Lagonda’s elegant exterior is an eye-catching vision until the doors open to an interior that is equally stylish and technologically innovative. Perhaps the most surprising element inside this SUV is the gracious spacing for the four total seats in two rows.

On this note, is British car maker Aston Martin remodeling the modern SUV or sedan? The Lagonda SUV is reminiscent of the expensive Maybach sedan interior. With all sorts of money and time being thrown at creating driver-less cars, the next battle between car manufacturers will be designing for either convenience or utility.

Doesn’t the “u” in SUV stand for utility? It’s clear that Aston Martin is challenging the shelf life of this acronym.

The Lagonda is the epitome of luxury and should be viewed as a mere prototype for general design and limited offerings, like its silk-stitching, cashmere, and state-of-the-art computer infrastructure via “the key.” Considering this, the current specifications for this SUV are largely irrelevant. Any of us could make or design something this grand with all the money and resources of Aston Martin. The exciting part, and why this reveal is noteworthy, is because the Lagonda may very well prove to be the template for cars 10-15 years down the road.

The curve of innovation is slow but steady. It’s one of the great, continuous victories of capitalism. And Aston Martin is firmly planting a new flag on this ever-evolving line by presenting an ambitious–albeit unrealistic for anyone not named James Bond–car of the future.

“A dream will not become an innovation if there is no realization.”
–Ciputra, an Indonesian billionaire businessman 

What comes after realization?

According to Aston Martin, ladies and gentlemen, it doesn’t involve starting an internal combustion engine.

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H2Zero

There’s a thirst for a clear future.

Approximately 71% of the Earth is covered in water. We’ve all heard this at one point in our lives. Although, it’s somewhat difficult to envision during long road trips across the Midwest when there’s no single large body of water for hundreds of water in any direction. That statistic almost becomes a reverse mirage with spokesman Tom Selleck.

Suppose that’s a perceptive battle of geography. Ironic that a sustainable future may be a little battle defined by geography.

There’s been a continued effort–however subdued–in the innovative pursuit of a car that runs on water, man!

(Bonus points for those who know the pop-culture reference)

In the mainstream, Toyota is leading this effort with its Mirai Hydrogen Fuel Cell Vehicle.

Friendly suggestion: Shorten the name so it could actually fit on the aforementioned car’s bumper.

For a cellular breakdown of how Toyota’s water call works, here’s a helpful video.

The tranquil, effortless and dream-like environmentalism aside–well done, Toyota marketing department–the macro solution to some major global pollution problems involving cars looks like it could be rooted in water-based renewable energy.

Obviously, $60,000 isn’t a welcoming price point for the majority of car owners and lessees. Not even close. Having said that, it is a starting point for developing a reasonably priced water fuel car made by a popular–and trusted–mainstream car company in Toyota. Add in the parallel development of accompanying fueling infrastructure throughout the many different parts of the country–suburban, rural and inner city–from coast to coast and maybe Toyota will be able to succeed where Elon Musk and Tesla are experiencing shortcomings as revealed during a recent 60 Minutes segment.

If the Mirai Hydrogen Fuel Cell Vehicle proves to be the future of the American automobile, then the “O” in H2O will be converted into a zero, as in water’s zero-emission solution.

Making Space for New Stuff

What is the National Aeronautics and Space Administration (NASA) up to these days?

Whether 2001: A Space Odyssey, Apollo 13, Gravity, Interstellar, The Martian or the forthcoming First Man, Hollywood has piqued movie-going audiences into the vast realities and fantastical possibilities of space.

Sorry, a side note:

The older I get, the more I’m amused at the sheer simplicity of calling the ever-complex and unknown space “space.”

“What’s up there with the infinite stars, planets, moon, sun and all-around cosmic mystery?”

“Space.”

I digress. And so does NASA.

What highly-technical, mind-blowing innovations and life-altering journeys are being planned by NASA for this year and beyond?

Things…on a To-Do list.

Michael Crichton’s Other Chaos Theory Returns

As Chris Webber would say this time of year: Timeout!

With my tickets safely guarded for tomorrow night’s primetime showing of Ready Player One, a new trailer dropped for one of the best shows on television. With that being said, he’s a brief deviation from this week’s Ready Player One-themed blog posts.

HBO’s Westworld has been adapted by superstar screenwriting husband and wife Jonathan Nolan and Lisa Joy from the 1973 film written and directed by the late Michael Crichton. The show’s themes, characters, writing, sets–and virtually everything found in this imaginatively pleasing, yet tragically gritty and violently-designed world–enlightens, entertains and challenges its viewers with delightfully surgical precision. And it’s this complex dynamic that is refreshing in the ever-evolving television medium. Add into this the support from the groundbreaking creative services at HBO and saying they’ve got a winner would be a dramatic understatement.

Ladies and gentlemen, prepare yourselves for–in a word–chaos.

(Warning: This is not a PG-rated trailer or show)

Westworld returns to HBO on Sunday, April 22 at 9 p.m. ET.

In a few more words, season 2 of Westworld looks primed to surpass the revised welcome to Michael Crichton’s other park defined by his other chaos theory in this show’s debut season.

Dr. Ian Malcolm would have a field day…and a shot of whiskey in the saloon with a beautiful host while wearing a black hat.