Aston Martin Creates New Space in the SUV Market
Was Niander Wallace driven around in Aston Martin’s futuristic SUV featured below in ‘Blade Runner 2049’?
Once again, cars are increasingly evolving as the next supercomputer.
The Lagonda’s elegant exterior is an eye-catching vision until the doors open to an interior that is equally stylish and technologically innovative. Perhaps the most surprising element inside this SUV is the gracious spacing for the four total seats in two rows.
On this note, is British car maker Aston Martin remodeling the modern SUV or sedan? The Lagonda SUV is reminiscent of the expensive Maybach sedan interior. With all sorts of money and time being thrown at creating driver-less cars, the next battle between car manufacturers will be designing for either convenience or utility.
Doesn’t the “u” in SUV stand for utility? It’s clear that Aston Martin is challenging the shelf life of this acronym.
The Lagonda is the epitome of luxury and should be viewed as a mere prototype for general design and limited offerings, like its silk-stitching, cashmere, and state-of-the-art computer infrastructure via “the key.” Considering this, the current specifications for this SUV are largely irrelevant. Any of us could make or design something this grand with all the money and resources of Aston Martin. The exciting part, and why this reveal is noteworthy, is because the Lagonda may very well prove to be the template for cars 10-15 years down the road.
The curve of innovation is slow but steady. It’s one of the great, continuous victories of capitalism. And Aston Martin is firmly planting a new flag on this ever-evolving line by presenting an ambitious–albeit unrealistic for anyone not named James Bond–car of the future.
“A dream will not become an innovation if there is no realization.”
–Ciputra, an Indonesian billionaire businessman
What comes after realization?
According to Aston Martin, ladies and gentlemen, it doesn’t involve starting an internal combustion engine.