Monthly Archives: April 2016

The Answer is Somewhere in Alveron

Why is Wolf Gang not a band anymore?

The British rockers seemed to be on the brink of taking their music to the next level with the first few singles off their second album “Alveron” back in the fall of 2014. But after switching labels (Warner Music UK Limited to Cherrytree Records), their comprehensive sound took a slight hit in production value on said sophomore record. That’s more a problem with the producer than the musicians. Even still, why did they breakup? Maybe it was being downgraded/choosing to go more independent that ultimately doomed the band? Perhaps an undisclosed riff between one or more band mates was simply too much?

These questions are still questions because fans were given only a solitary, ambiguous social media announcement that the Wolf Gang project was over in July of last year. That was it. End of story.

Dear Friends,

We are very sad to announce our decision to end the band. We’ve had an incredible journey; we’ve been to amazing places and met wonderful people, and all along the way we loved sharing our music with you all, but now it’s time for us to move onto other things. We want to thank each and every one of you who showed us support and enjoyed our music, you have meant a lot to us. We wish you all the best, and thanks again,

Max, James, Gav and Lasse X

So, why bring this up again now, 9 or so months later, especially when Jimmy’s Daily Planet covered this news when it happened?

Because it still makes no sense. The band was developing and growing in popularity and name recognition. However, bands breakup. It’s an all too common tale in the music industry.

Every now and again, like today, their music pops back to the front of my mind. I’m reminded not only of their talent, but their seeming promise as a band. While Wolf Gang’s future is no more, their past is alive and well if we so choose.

I’m picking alive and well.

Outside the band, nobody knows what “Alveron” really means. And since nobody really knows why the band broke up, maybe that’s a fitting legacy for remembering Wolf Gang.


Flexing for the NFL

Will not tucking in one’s shirt become the style trend of 2016 in the business world?

Maybe in Dallas.

With the fourth pick in the NFL Draft in Chicago, Illinois, the Dallas Cowboys selected Ezekiel Elliott of The Ohio State University. Widely considered as the best running back in this year’s draft class (and one of the best overall athletes), Zeke not only showed flashes of his potential to succeed at the highest level, but he excelled in highlight reel after highlight reel for the Scarlet & Grey.

He’s a baller who will be a welcome addition by teammates, fans and Jerry Jones alike down in Dallas, Texas.

Mr. Elliott’s Buckeye pal Joey Bosa was drafted at No. 3 by the San Diego Chargers and Eli Apple was drafted at No. 10 by the New York Giants. Even as the First Round continues late into the night, the aforementioned picks collectively made for a special moment in the NFL Draft.

“…and it’s never happened before: Three players from the same school in the top ten picks of the draft. Ohio State has three of them now…”
–Chris Berman, ESPN

In the coming days, more history could be made by The Ohio State University. If “The Buckeye 14” becomes reality (14 players selected from one school), then, most importantly, smug Ohio State-hater Mark May will be receiving all kinds of fun, customized merchandise from Buckeye Nation.

Perhaps Mark May will receive another shout-out from Ohio State head coach Urban Meyer as he’s on the phone signing the future “Buckeye 15.”

Jimmy’s Daily Planet will stay tuned on the potential history for the Buckeyes in the 2016 NFL Draft.

The Ultimate Superhero Face-Off?

Wednesday is a wonderful day to wonder about what could have been. For instance, what if Nicolas Cage was cast as Superman?

Before you start laughing too loudly, this was, at one point in the late ’90s, a legitimate conversation.


The rumored title of the movie was Superman Lives. Probably not the best title in the off-chance it wouldn’t get made (check) because of the obvious counter headline for reporters: Superman’s Dead.

C’mon screenwriters, that was too much of a lay-up.

However, thanks to creative video editing, YouTube user “Epic Wolf Films” has given fans a glimpse into what Nicolas Cage would look like as Superman in the Dawn of Justice.

As absurd as it is, Nicolas Cage is still 7 kinds of crazy awesomeness. He’s certainly not my pick to play Superman, the greatest superhero in history, but I’m pretty sure I wouldn’t not watch the movie in the trailer above…

The film could be titled Superman: A National Treasure.

It’s quite the declaration, but Superman is a character with a certain degree of independence.

Hey Girl, Here’s the Story

Marketing, at its core, is storytelling.

A wide-variety of industries have increasingly become less static regarding its interaction with consumers and have evolved towards establishing a relationship with desired demographics. The 20th century model of films, for example, included a trailer (maybe two) and then the release of the movie shortly thereafter. This simplicity worked beautifully. A great product will always sell. Back in 1993, Jurassic Park earned a staggering box office total of more than $1 billion.

So, why the recent change?

Millennials and 21st century social media.

This paradigm shift in viral entertainment marketing has been detailed and explored many times on this blog. This ever-changing dynamic is fascinating. Studios and actors are seizing on opportunities to make their product (a song, album or movie) a continuous, personable experience as opposed to a singular event one evening or afternoon. By connecting in unique ways and through clever mediums, fans are rewarded with special features, bonus clips and share-worthy content.

Brands are showing they care as much as the fans.

Enter Russell Crowe and Ryan Gosling who recorded a funny behind-the-scenes “therapy session” about their real lives/”real lives” outside their upcoming film.

A heads up: The “Hey girl” meme has been a pop-culture phenomenon among young women for years. If you’re on Facebook, Twitter or Instagram, odds are very high you’ve seen one of these fan-made tributes.

As it turns out, Mr. Crowe and Mr. Gosling have a great sense of humor about their public perceptions.

On a slightly related note, The Nice Guys arrives in theaters on May 20th.

And yes, there are more of these videos in this clever non-promotion (but actually a promotion) for The Nice Guys.

Plus, Ryan Gosling’s voice wasn’t the only thing to experience a major change in that scene. Did you recognize the surprisingly not high-pitched therapist?