Blog Archives

2049 Will Be Here Before You Know It

Science fiction was redefined with Ridley Scott’s 1982 cinematic benchmark Blade Runner.

Later this year, in October of 2017 (or 2049 in movie years), the highly-anticipated sequel will arrive in movie theaters. Blade Runner 2049s trailers have revealed that Harrison Ford will return to be a prominent player in the new story. Mr. Ford’s portrayal as Rick Deckard is iconic. In the overarching movie universe, Rick Deckard doesn’t receive equal fandom to Han Solo or Indiana Jones. To be fair, Han Solo and Indiana Jones are simply on a higher level. That’s a fact. However, in science fiction circles, Rick Deckard is not only a household name, but a beloved character among fans.

That’s also a fact. With past generations and new generations expected to buy tickets to the sequel this October, Rick Deckard’s cultural influence will only grow with Blade Runner 2049.

The original Blade Runner is a strange, entertainingly wild and curious journey into a world that has inspired science fiction films throughout the past few decades. And yet its stunning visuals and dark city setting in a dystopian future remains distinctly original. Thankfully, the practical effects (when possible) appear to be the storytelling preference for director Denis Villeneuve and his team. Interestingly, Warner Bros. Pictures decided that, in an effort to promote Blade Runner 2049, they would create a nearly 4-minute video that takes fans inside the making of this film.

A recent “making of” video with cast and production team interviews, plus bonus footage, released months before the theatrical release?

What?

The old rules for marketing films has, for sometime now (as explored many times on Jimmy’s Daily Planet), been increasingly dissolved in favor of teasing disclosures and a long, long train of intrigue. Thus far, this extended promotional strategy appears to have worked for recent blockbusters (Interstellar, Jurassic World, Star Wars, etc.). This “Time to Live” featurette for Blade Runner 2049 is, even in the “nothing is private anymore” era, pushing the envelope for cinematic marketing.

Judge for yourself.

Maybe it’s just me, but I feel very strongly about the following:

I want that Frank Sinatra singing hologram machine!

Oh, and Blade Runner 2049 (yes, I’ll say it alongside cast member Dave Bautista) looks better than the original.

Only the future will tell in 2049 on October 6, 2017.

What Does the Foxx Say?

It has been way, way too long since Jamie Foxx has been in the news.

Luckily, Mr. Foxx not only makes an appearance in today’s blog post, but also proves why he is, as Jay Leno puts it, entertainment’s “Renaissance Man.” And, in the process, consoles an entire city draped in sadness with a brand new lyrical bedtime story.

Cleveland, OH tourism: If you’re watching and reading this, get Jamie Foxx’s agents on the phone ASAP.

Plus, call LeBron James as well.

The excitement when speaking about popular destinations in and around Cleveland, OH by LeBron James is the best pitch for a city I’ve seen in a long, long time.

That rocked.

Nolanchat

Cinematic marketing continues to showcase its dynamic, evolving prowess in engaging storytelling.

And, in the short video below, it seems like Warner Bros. Pictures has once again rolled out its marketing response (or equivalent?) to the popular video sharing app Snapchat for their upcoming Christopher Nolan war epic.

Consider today’s blog post as just the 15-second teaser for this Friday’s more complete blog post after the forthcoming full-length trailer for Christopher Nolan’s World War II film Dunkirk premieres at noon ET.

It’s probably a safe prediction that a few more than 400,000 men and women will watch this very brief teaser and, consequently, the full-length trailer this Friday. That’s pretty mind-blowing, considering the infinite content available around us at all times.

Who doesn’t have 15-seconds to spare to immerse themselves into a World War II epic?

Update: Here’s the just released second Nolanchat for Dunkirk. 

Arrr You For Real?

Few places on Earth can bring movie magic to life like Disneyland.

Exhibit A: Johnny Depp Captain Jack Sparrow.

That Pirates of the Caribbean ride at Disneyland with the always imaginative character actor Johnny Depp was an unforgettable experience sparked by an idea that’s nothing short of genius. And it’s genuinely refreshing when an actor embraces his fantastical character as much as the fans.

In three words: Cinematic marketing gold.

Pirates of the Caribbean: Dead Men Tell No Tales premieres in theaters on May 26, 2017.