Blog Archives

What Does the Foxx Say?

It has been way, way too long since Jamie Foxx has been in the news.

Luckily, Mr. Foxx not only makes an appearance in today’s blog post, but also proves why he is, as Jay Leno puts it, entertainment’s “Renaissance Man.” And, in the process, consoles an entire city draped in sadness with a brand new lyrical bedtime story.

Cleveland, OH tourism: If you’re watching and reading this, get Jamie Foxx’s agents on the phone ASAP.

Plus, call LeBron James as well.

The excitement when speaking about popular destinations in and around Cleveland, OH by LeBron James is the best pitch for a city I’ve seen in a long, long time.

That rocked.

Nolanchat

Cinematic marketing continues to showcase its dynamic, evolving prowess in engaging storytelling.

And, in the short video below, it seems like Warner Bros. Pictures has once again rolled out its marketing response (or equivalent?) to the popular video sharing app Snapchat for their upcoming Christopher Nolan war epic.

Consider today’s blog post as just the 15-second teaser for this Friday’s more complete blog post after the forthcoming full-length trailer for Christopher Nolan’s World War II film Dunkirk premieres at noon ET.

It’s probably a safe prediction that a few more than 400,000 men and women will watch this very brief teaser and, consequently, the full-length trailer this Friday. That’s pretty mind-blowing, considering the infinite content available around us at all times.

Who doesn’t have 15-seconds to spare to immerse themselves into a World War II epic?

Update: Here’s the just released second Nolanchat for Dunkirk. 

Arrr You For Real?

Few places on Earth can bring movie magic to life like Disneyland.

Exhibit A: Johnny Depp Captain Jack Sparrow.

That Pirates of the Caribbean ride at Disneyland with the always imaginative character actor Johnny Depp was an unforgettable experience sparked by an idea that’s nothing short of genius. And it’s genuinely refreshing when an actor embraces his fantastical character as much as the fans.

In three words: Cinematic marketing gold.

Pirates of the Caribbean: Dead Men Tell No Tales premieres in theaters on May 26, 2017.

By the Hammer of Thor’s Lore (& YouTube)

Movie trailers (which now include the subset “teaser trailers”) have evolved into an art form.

It’s true.

There’s an argument to be made that the trailer (or collection of trailers) for certain films is quite literally better than the film itself. I know what you’re thinking: 2 1/2 minutes is better than a couple hours of entertainment?

Well, men think so.

Anyways, this is why the release of a movie trailer online and through various social media channels has become such a grand event for movie fans. Sure, there are still special previews during major television events, like the Super Bowl or March Madness. However, given the immediacy, widespread access and viral marketing dynamic of the internet (ie- YouTube), movie production companies continue to take full advantage of this unrivaled digital communicative infrastructure.

Ladies and gentlemen, I present to you the first teaser trailer for Thor: Ragnarok that will premiere in theaters this November.

12.5 million+ voluntary views and counting on Marvel’s YouTube channel in less than 24 hours.

And this ever-increasing metric is just for the teaser trailer…in April.