Blog Archives

The ’80s Called and Want You to Leave a Message

Goldbergs creator (and star of sorts) Adam F. Goldberg delivered yet another insanely awesome flashback to 1980s-something wrapped in network sitcom gold.

Without diving deep into the episode, which has been done in the past, tonight’s post will be light-hearted and brief. This despite the engaging premise of the older sister-younger brother favor disguised as a hang-out. This dynamic rings especially true as a younger brother who has always been a die-hard movie fan (generally, not just the movie Die Hard).

Instead, I want to draw your attention to something quite simple and straightforward from the October 18, 2017, episode of The Goldbergs. A phone number appears during a (spoiler-free) moment that is presumed to be as fictional as certain parts of the episode exaggerated for comedic and dramatic effect. However, Adam F. Goldberg and Co. know their fans because they are fans themselves. Therefore, they prepared and I’m glad they did.

Here’s the number, so dial with your landline now.

(215) 883-4400

Notice the area code above is Philadelphia, PA. Well played, Adam F. Goldberg, well played.

Thank goodness ABC employed some nerds for its primetime television programming, despite that whole “pantry-raiding” incident.

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Just Normal Things on Friday the 13th

Strange things happen on Friday the 13th. Stranger things happen on Friday the 13th when Netflix is involved.

Case in point:

10 new episodes of ’80s-inspired awesomeness formally known as season 2 of the hit Netflix original series Stranger Things arrive on Friday, October 27th.

PSA: Stock up on Eggo’s frozen waffles. You’ll probably get hungry during a 10-hour Stranger Things binge…

1982 Called…and Sounded Impressed

After 35 years, Blade Runner 2049 is now in theaters across the country. The long-awaited sequel to the quintessential science-fiction film has finally arrived.

As I give you time to order tickets in the event you haven’t bought yours for the movie event of October, be sure to enjoy a visually stunning reminder as to why Blade Runner 2049 is primed to be the rare example of a sequel that will match its beloved 1980s nostalgic forefather.

Or, as has been written on Jimmy’s Daily Planet, surpass its cinematic game-changing and iconic original.

No pressure.

When Will VR’s Player One Be Ready?

How will customers be marketed to in the future?

Marketing, in the traditional sense, is two-dimensional. The next natural progression is three-dimensional marketing. But wait, that’s not new and exciting. That’s simply reality. The next progression from three-dimensions is four-dimensions.

Or a tesseract.

I would love to visualize a tesseract for you, but no spoilers on Jimmy’s Daily Planet (bonus point if you got that). Marketing’s next dimension is 4-dimensions in a way, in that it’s something we can’t see with our own two eyes alone. We’ll just need a helpful pair of special lenses…

Think I’m crazy for making this prediction? Think it’s absurd and foolish to make a connection between marketing real products and VR (virtual reality)?

I say think again.

Some of the most effective marketing is experience-centric. Regardless of industry, if a company is trying to sell people something by evoking an emotional connection (the “I have to have it” reaction), the ideal strategy is to personalize the sell to provide a dynamic, customizable experience. How about showing consumers what something will look like or be like in various situations as programmed by the VR experience team of each company?

Somewhere between the near and distant future, we may very well enter the next dimension of the classic “show, don’t tell” expression. Abercrombie & Fitch (or A&F), for example, is currently using interactive dressing rooms as part of their re-branding effort, in which the consumer can play music and change the mood lighting when trying on clothes.

Escapism isn’t just for the movies, it’s usually a primary driver of our emotional connection to buying all sorts of things, practical and impractical/the fun stuff.

And what better escape in the 21st century than virtual reality?