July 4, 2019, will be a strange one.
The third season of the hit Netflix show ‘Stranger Things’ will drop on the streaming service (as the kids say) on the 4th of July. And, as seen in the final trailer below that recently dropped online, the ’80s nostalgia will reach peak levels alongside peak level thrills.
Yes, yes and yes.
The science fiction amalgamation of ‘Stranger Things’ — Steven Spielberg meets Stephen King — is proof of why Netflix is a force to be reckoned with its 10-episode series model. There are things that can be done on Netflix that can’t be done on network TV. And after watching this trailer, it doesn’t feel like a stretch to say that season three of ‘Stranger Things’ will be the best so far of the young series.
One notable addition to the cast includes Cary Elwes. The ‘Princess Bride’ favorite will play Mayor Larry Kline of Hawkins, Indiana.
Random Thought: It would’ve been a dynamite advertising crossover for ‘Stranger Things’ to have a release date of July 11 instead of July 4th.
Or, in other words, 7-11. In more words, the character Eleven and the 7-Eleven store would make for a perfect partnership. In addition to the show’s Nike campaign, it would’ve been awesome to get an Eleven-themed 7-Eleven slushie.
Another Random Thought: Does 7-Eleven sell Eggo Waffles?
Season three of ‘Stranger Things’ starts streaming on Netflix on July 4th.
P.S. Here’s some of that 1985 nostalgia gold featured in this forthcoming season of ‘Stranger Things.’
Netflix and Oscars Update:
In concert with yesterday’s article here on Jimmy’s Daily Planet that focused on Steven Spielberg’s thoughts regarding the necessity for all Oscar-eligible films to remain within the traditional parameters of a traditional theatrical release, the Academy of Motion Picture and Arts and Sciences has determined that Rule Two — which involves a film’s eligibility for winning — will favor streaming services moving forward in so many words.
The Academy’s Board of Governors voted to maintain Rule Two, Eligibility for the 92nd Oscars. The rule states that to be eligible for awards consideration, a film must have a minimum seven-day theatrical run in a Los Angeles County commercial theater, with at least three screenings per day for paid admission. Motion pictures released in nontheatrical media on or after the first day of their Los Angeles County theatrical qualifying run remain eligible.
That’s a major win for streaming services Netflix, Amazon Prime, and Hulu. Take ‘Roma’ by director Alfonso Cuarón that streamed on Netflix that won three Oscars at this year’s ceremony:
- Best Director
- Best Foreign Language Film
- Best Cinematography
The argument is not about quality — which ‘Roma’ has — but more about quality of experience. I am a fan of Netflix. It’s a great service for TV and film. But let’s face facts that most people multi-task (or are at least tempted to) with convenient streaming services like Netflix that very easily takes away from the pure movie watching experience. It’s also crucial that Hollywood ensures that all eligible films are having to play by the same rules for the same grand, life-changing prize. As Mr. Spielberg noted yesterday in the New York Times, the theatrical experience must be maintained for the biggest movies of the year. He is 100% right. The Academy’s progressive move towards the “future of TV” is a slippery slope that will exert pain on movie theaters in big cities and small towns alike in the short and long term.
Academy President John Bailey expressed sympathy for the theatrical experience yet fell short with a sanitized non-answer answer for his conclusion.
“We support the theatrical experience as integral to the art of motion pictures, and this weighed heavily in our discussions. Our rules currently require theatrical exhibition and also allow for a broad selection of films to be submitted for Oscars consideration. We plan to further study the profound changes occurring in our industry and continue discussions with our members about these issues.”
–Academy President John Bailey
In other words, Mr. Bailey supports counting the dollar bills from streaming services.
There is nothing wrong with movie studios and the Academy making lots of money. That’s a good thing if they put out a good product that people want to buy. However, the problem is refusing to take the right, principled stand of where we sit for the best films being released in the future:
Are we on our couch watching a summer blockbuster on our TV or cell phone or laptop? Or are we in a dark, crowded movie theater with strangers for an unforgettable movie experience that simultaneously defines our lives and popular culture with cinematic game-changers like ‘Jaws,’ ‘Star Wars,’ ‘Jurassic Park’ and ‘Inception’?
It costs a lot of money to invest, produce and ultimately release a major motion picture. Creating short cuts in this process will cut short what movies mean for us and movie studios moving forward.
Netflix contributed to the downfall of the Blockbuster movie store chain early in the 21st century, transforming the origin of the movie watching experience at home from an excitingly extroverted in-store search and interaction to the introverted in-house mail service. Now it seems the Academy and streaming services like Netflix have its eyes on revolutionizing the summer blockbuster by way of the information superhighway.
When it comes to the Academy of Motion Picture and Arts and Sciences debating issues like Rule Two, movie theaters are gonna need a bigger vote.
Steven Spielberg has received criticism for comments he made related to Netflix and how films on the popular streaming service should not being eligible for an Academy Award. While the legendary director did not need to clarify because he is correct (this writer’s opinion), the Academy Award winner just added some clarity on the ever-relevant issue for films in this technologically evolving era through the New York Times.
“I want people to find their entertainment in any form or fashion that suits them,” Spielberg said in a written statement sent by email to The New York Times. “Big screen, small screen — what really matters to me is a great story and everyone should have access to great stories.” He added, “However, I feel people need to have the opportunity to leave the safe and familiar of their lives and go to a place where they can sit in the company of others and have a shared experience — cry together, laugh together, be afraid together — so that when it’s over they might feel a little less like strangers. I want to see the survival of movie theaters. I want the theatrical experience to remain relevant in our culture.”
As covered on Jimmy’s Daily Planet, Mr. Spielberg recently embraced the future of Apple via Apple TV+ as a directorial partner and storyteller. The more movies by Spielberg, the better. What’s equally important is that he has stated in the past how impressed he is with the quality of TV these days. And what’s most important for movie fans to hear — with Netflix, Hulu, Amazon Prime Video — are the last three sentences of Mr. Spielberg’s statement above, with particular emphasis on the final two sentences.
“However, I feel people need to have the opportunity to leave the safe and familiar of their lives and go to a place where they can sit in the company of others and have a shared experience — cry together, laugh together, be afraid together — so that when it’s over they might feel a little less like strangers. I want to see the survival of movie theaters. I want the theatrical experience to remain relevant in our culture.”
Steven Spielberg — the man who brought the late Michael Crichton’s dino DNA to the big screen in innovative, entertaining fashion like the world had never seen before — is pragmatically nostalgic for the days when seeing a movie in a dark theater was a major public event on Friday and Saturday nights. There are a time and a place for watching TV shows and movies at home. And there are a time and a place for watching a summer blockbuster in a movie theater near you.
44 years after Spielberg’s ‘Jaws’ became the first summer blockbuster and the movie theater in 2019 is still the only place where a film is projected larger than life.
There is something coming on this 4th of July. And for the wisenheimer out there, no, I don’t mean just the 4th of July. Call it an event. Call it a happening.
But whatever you do, call it what it is:
Strange. Strange things. And then even stranger things as found in the brand new trailer for ‘Stranger Things 3.’
The setting for’Stranger Things 3′ looks like polished 1980s nostalgia gold before seven kinds of chaos is unleashed. Season one felt akin to a Spielberg film with childlike wonder and otherworldly forces whereas season two had a dark, gritty Stephen King touch. Makes sense, considering the elevator pitch for ‘Stranger Things’ was Steven Spielberg meets Stephen King.
And now season three, which will drop on Netflix this 4th of July, seems to be made in the vein of any high school movie or TV show with storylines that take place in the quintessential mall of the ’80s. Now add a terrifying creature like ‘Alien’ and we’re all set.
4th of July TV watching guide:
‘Independence Day’ during the day and a ‘Stranger Things 3’ binge at night with Eggo waffles on the menu.