Tim Cook’s A(pple)+
It was fitting for Apple, Inc.’s brass to present its “+” services in the Steve Jobs Theater in northern California. That “one more thing” addition at the end of those now iconic Steve Jobs presentations from yesteryear is thankfully ingrained in the cultural and innovative DNA of Apple. And after recent years of veritable coasting regarding the popular yet technologically and stylistically static iPhone, iPad and the like, Tim Cook’s Apple needed to make an imaginative splash that would generate new curiosity and excitement.
The details from Apple’s big event yesterday are limited. However, the potential of the new services and the industry leaders creating with the innovative tech giant is enough of a headline and opening statement to quench our thirst for now. Here are the highlights of Apple’s big day.
Apple gets an A+ for recruiting top talent to join its streaming video service via future TV and film offerings. Above all, Steven Spielberg’s partnership with Apple is truly special.
Speaking of Mr. Spielberg, it should be noted that some people are criticizing the famed director because of his recent stand against Netflix films being nominated for Academy Awards without a long theatrical release are misguided in their criticism.
By the way, Mr. Spielberg is 100% correct in his view.
During his presentation yesterday, the Academy award winner did not advocate for films on Apple’s new streaming service to be eligible for Academy Awards. He did not mention anything of the sort. All he discussed is the exciting potential for creating new stories on its expanded video streaming platform, which is in concert with his recent comments that great TV shows and movies are being made today on many different platforms.
Just needed to offer a quick and necessary defense of Steven Spielberg because of the fact that details matter. And the details concerning all of the new Apple + services will ultimately determine the future success of Tim Cook’s Apple in a variety of areas during the next five to 10 years.
What Apple did yesterday at its March 2019 event was prove it can still surprise with excitement.
And we can take that to the bank like never before.