It was fitting for Apple, Inc.’s brass to present its “+” services in the Steve Jobs Theater in northern California. That “one more thing” addition at the end of those now iconic Steve Jobs presentations from yesteryear is thankfully ingrained in the cultural and innovative DNA of Apple. And after recent years of veritable coasting regarding the popular yet technologically and stylistically static iPhone, iPad and the like, Tim Cook’s Apple needed to make an imaginative splash that would generate new curiosity and excitement.
The details from Apple’s big event yesterday are limited. However, the potential of the new services and the industry leaders creating with the innovative tech giant is enough of a headline and opening statement to quench our thirst for now. Here are the highlights of Apple’s big day.
Apple gets an A+ for recruiting top talent to join its streaming video service via future TV and film offerings. Above all, Steven Spielberg’s partnership with Apple is truly special.
Speaking of Mr. Spielberg, it should be noted that some people are criticizing the famed director because of his recent stand against Netflix films being nominated for Academy Awards without a long theatrical release are misguided in their criticism.
By the way, Mr. Spielberg is 100% correct in his view.
During his presentation yesterday, the Academy award winner did not advocate for films on Apple’s new streaming service to be eligible for Academy Awards. He did not mention anything of the sort. All he discussed is the exciting potential for creating new stories on its expanded video streaming platform, which is in concert with his recent comments that great TV shows and movies are being made today on many different platforms.
Just needed to offer a quick and necessary defense of Steven Spielberg because of the fact that details matter. And the details concerning all of the new Apple + services will ultimately determine the future success of Tim Cook’s Apple in a variety of areas during the next five to 10 years.
What Apple did yesterday at its March 2019 event was prove it can still surprise with excitement.
And we can take that to the bank like never before.
Why was the symbol below chosen for the command key on Apple computer keyboards?
We better call fictional Harvard symbologist Robert Langdon for guidance.
Inspiration for a quest of symbolic proportions is set!
According to a ShortList’s article titled “The story of the Mac command key symbol is way more fascinating than you’d expect,” the moment of truth for the mysterious command key symbol is as follows:
“Our bitmap artist Susan Kare had a comprehensive international symbol dictionary and she leafed through it, looking for an appropriate symbol that was distinctive, attractive and had at least something to do with the concept of a menu command.
“Finally she came across a floral symbol that was used in Sweden to indicate an interesting feature or attraction in a campground… Twenty years later, even in OS X, the Macintosh still has a little bit of a Swedish campground in it.”
This symbol, as the article details, is revealed to be the layout of a 13th-century castle in Sweden from a bird’s-eye view. And while not a quest for divine revelation and consequence like ‘The DaVinci Code,’ it sure was interesting to learn about the symbol at the command of Apple’s keyboard.
And why does this matter?
As the clip above showcases, symbols are in front of us in countless forms and shapes. Most of the time, these symbols go unnoticed. As Ferries Bueller attested, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
Truth, courtesy of John Hughes.
Our personal perception impacts our moment-moment thinking, contributing clarity and sometimes cloudiness in various situations. Our mind will see what it wants to see.
The question is what will you want to see tomorrow?
Have you ever seen a shinier
apple Apple in your life?
In a phrase, the iPhone X looks, “insanely great.”
Apple’s major product advancements yesterday, most notably its iPhone X (not the letter, but the number) ended with a surprising bang. And, in doing so, with a rather curious statement. At around $1,000 (monthly payments are available) for the iPhone X, Apple is celebrating its 10th iPhone anniversary with a serious question of not what the phone can do (seems incredible), but rather who they envision paying for this phone?
Next month and, equally important, in the years and many subsequent models to follow.
A $1,000 floor, not ceiling, is a gutsy price (although, give ’em that its a simplistic price tag, in quintessential Apple style) to determine if an Apple smartphone will be affordable. Akin to high-definition TVs with all the bells and whistles (in some cases, literally), too high of a starting price could, well, price out major portions of its valued market. Will that hurt its profit margin? Who knows. But, it might damage something the tech giant holds just as dear as a defining part of its amazingly successful brand…
Part of the legacy of the late Steve Jobs is that he put/led his team’s effort to put 1,000, 10,000 and x number of songs in our pockets, along with a smartphone that’s literally a handheld supercomputer for each of us to define ourselves. Interestingly, yesterday’s exciting presentation (new iPhones, Apple Watches, etc.) took place center stage in the new Steve Jobs Theater at Apple’s new spaceship campus. However, what would Steve Jobs say about the $1,000 price tag?
How many of Apple’s x -umber of consumers will say the iPhone X is insanely great?
How many of Apple’s x-number of consumers will say the price of the iPhone X is insane…great?
Which beloved entity has the more influential following in modern culture:
Apple or Star Wars?
Apparently, to those closest to both, it’s a virtual tie of sorts?
Apple’s earbuds were inspired by the dark side, or more specifically, the stormtroopers from Star Wars, according to an interview with Apple’s chief designer Jony Ive in The Wall Street Journal. Ive reportedly told Star Wars: The Force Awakens director J.J. Abrams he had the “look of the original Stormtroopers in mind when he designed Apple’s earbuds.”
It’s also interesting to note that the costume designer for Star Wars: The Force Awakens, Michael Kaplan, told Vanity Fair in 2015 that Apple itself inspired the new stormtroopers of the First Order. “With the Stormtroopers it was more of a simplification, almost like, ‘What would Apple do?’” Kaplan said at the time.
–Thuy Ong, The Verge, “Apple’s earbuds were inspired by the dark side, says chief designer Jony Ive”
As a reference, here’s a stormtrooper in The Force Awakens.
With iPhone 8 on the horizon for release later this year, Apple will likely begin to slowly work its way back towards the top of our news feeds. And particularly since the iPhone 8 will be the 10th anniversary iPhone, the speculation (never-ending with Apple products) concerning this forthcoming version of the globally popular mobile device is focused on a wide variety of game-changing features for an Apple phone. This includes rumors of a borderless screen, wireless charging and the potential removal of the physical home button (not the home button feature, but just the actual button).
Interestingly enough, those rumors almost pale in comparison to what’s been revealed in the quotes above from brilliant designer Jony Ive and the costume designer for The Force Awakens.
As a newspaper editor would say, “That’s the lead.”
Even more is the fact that Apple is great at storytelling, specifically the customized story of each of its consumers by providing them the opportunity to define a phone, tablet or computer through countless apps and user photos, music, videos, etc. The surprisingly awesome news that key figures from both Apple and Star Wars influenced each other in profoundly cool ways makes an Apple-Star Wars crossover promotion seem like a pop-culture slam dunk.
So, The Last Jedi is the eighth Star Wars major motion picture set for release this Christmas and Apple is set to sell its eighth iPhone at the end of this year.
(Please re-read the headline of this blog post).