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Command-D(iscovery)

Why was the symbol below chosen for the command key on Apple computer keyboards?

Image result for apple command symbol

(Engadget)

We better call fictional Harvard symbologist Robert Langdon for guidance.

Inspiration for a quest of symbolic proportions is set!

According to a ShortList’s article titled “The story of the Mac command key symbol is way more fascinating than you’d expect,” the moment of truth for the mysterious command key symbol is as follows:

“Our bitmap artist Susan Kare had a comprehensive international symbol dictionary and she leafed through it, looking for an appropriate symbol that was distinctive, attractive and had at least something to do with the concept of a menu command.

“Finally she came across a floral symbol that was used in Sweden to indicate an interesting feature or attraction in a campground… Twenty years later, even in OS X, the Macintosh still has a little bit of a Swedish campground in it.”

This symbol, as the article details, is revealed to be the layout of a 13th-century castle in Sweden from a bird’s-eye view. And while not a quest for divine revelation and consequence like ‘The DaVinci Code,’ it sure was interesting to learn about the symbol at the command of Apple’s keyboard.

And why does this matter?

As the clip above showcases, symbols are in front of us in countless forms and shapes. Most of the time, these symbols go unnoticed. As Ferries Bueller attested, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

Truth, courtesy of John Hughes.

Our personal perception impacts our moment-moment thinking, contributing clarity and sometimes cloudiness in various situations. Our mind will see what it wants to see.

The question is what will you want to see tomorrow?

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X Marks the (To Be) Bought?

Have you ever seen a shinier apple Apple in your life?

Whoa!

In a phrase, the iPhone X looks, “insanely great.”

Apple’s major product advancements yesterday, most notably its iPhone X (not the letter, but the number) ended with a surprising bang. And, in doing so, with a rather curious statement. At around $1,000 (monthly payments are available) for the iPhone X, Apple is celebrating its 10th iPhone anniversary with a serious question of not what the phone can do (seems incredible), but rather who they envision paying for this phone?

Next month and, equally important, in the years and many subsequent models to follow.

A $1,000 floor, not ceiling, is a gutsy price (although, give ’em that its a simplistic price tag, in quintessential Apple style) to determine if an Apple smartphone will be affordable. Akin to high-definition TVs with all the bells and whistles (in some cases, literally), too high of a starting price could, well, price out major portions of its valued market. Will that hurt its profit margin? Who knows. But, it might damage something the tech giant holds just as dear as a defining part of its amazingly successful brand…

Part of the legacy of the late Steve Jobs is that he put/led his team’s effort to put 1,000, 10,000 and x number of songs in our pockets, along with a smartphone that’s literally a handheld supercomputer for each of us to define ourselves. Interestingly, yesterday’s exciting presentation (new iPhones, Apple Watches, etc.) took place center stage in the new Steve Jobs Theater at Apple’s new spaceship campus. However, what would Steve Jobs say about the $1,000 price tag?

Hmmm…

How many of Apple’s x -umber of consumers will say the iPhone X is insanely great?

How many of Apple’s x-number of consumers will say the price of the iPhone X is insane…great?

iPhone: Episode VIII

Which beloved entity has the more influential following in modern culture:

Apple or Star Wars?

Apparently, to those closest to both, it’s a virtual tie of sorts?

Apple’s earbuds were inspired by the dark side, or more specifically, the stormtroopers from Star Wars, according to an interview with Apple’s chief designer Jony Ive in The Wall Street Journal. Ive reportedly told Star Wars: The Force Awakens director J.J. Abrams he had the “look of the original Stormtroopers in mind when he designed Apple’s earbuds.”

It’s also interesting to note that the costume designer for Star Wars: The Force Awakens, Michael Kaplan, told Vanity Fair in 2015 that Apple itself inspired the new stormtroopers of the First Order. “With the Stormtroopers it was more of a simplification, almost like, ‘What would Apple do?’” Kaplan said at the time.
–Thuy Ong, The Verge, “Apple’s earbuds were inspired by the dark side, says chief designer Jony Ive”

As a reference, here’s a stormtrooper in The Force Awakens.

With iPhone 8 on the horizon for release later this year, Apple will likely begin to slowly work its way back towards the top of our news feeds. And particularly since the iPhone 8 will be the 10th anniversary iPhone, the speculation (never-ending with Apple products) concerning this forthcoming version of the globally popular mobile device is focused on a wide variety of game-changing features for an Apple phone. This includes rumors of a borderless screen, wireless charging and the potential removal of the physical home button (not the home button feature, but just the actual button).

Interestingly enough, those rumors almost pale in comparison to what’s been revealed in the quotes above from brilliant designer Jony Ive and the costume designer for The Force Awakens.

As a newspaper editor would say, “That’s the lead.”

Even more is the fact that Apple is great at storytelling, specifically the customized story of each of its consumers by providing them the opportunity to define a phone, tablet or computer through countless apps and user photos, music, videos, etc. The surprisingly awesome news that key figures from both Apple and Star Wars influenced each other in profoundly cool ways makes an Apple-Star Wars crossover promotion seem like a pop-culture slam dunk.

So, The Last Jedi is the eighth Star Wars major motion picture set for release this Christmas and Apple is set to sell its eighth iPhone at the end of this year.

Hmmm…

(Please re-read the headline of this blog post).

Is Tech Navigating a Roundabout Future?

Similar to Clark W. Griswold, the potential technological roundabout ahead may not have the easiest exit strategy. Whether that’s a good thing or a bad thing is still in the TBD phase.

Literally.

But it’s intriguing nonetheless.

The innovative new headquarters for Apple, Inc. (at least there’s still some form of innovation still happening there) is receiving its finishing polishes as I write this sentence and as you are reading this awesomely intriguing sentence. Many have labeled the gigantic circular design as “space-like.” Actually, there’s some credence to that description. Recall the circular, clocklike spaceship in 2014 science-fiction epic Interstellar.

The sleek design and environmentally sustainable compound campus will likely serve as a model for future buildings in myriad industries (possibly including schools?), business mentalities (hopefully, not like the 2017 big brother film The Circle) and, brace yourself…

as a future handheld device?

Rumors surrounding any Steve Jobs-like inventions have been lacking under the Tim Cook era. Apple, for lack of a better word, has been grounded in recent years. Ironic that the new Apple HQ looks like a spaceship, right?

Was that deliberate?

Is it possible that Mr. Cook has been cooking up (had to) a new wave of Apple products right underneath our noses? My random Tuesday, May 16th hypothesis is that Apple might soon be releasing a product or line of new products that utilize the circular structure seen in the video above showcasing Apple’s new HQ in the near future. This is not to say that the next iPhone will be circular, but that some brand new product or series of products just may capitalize on the power of circular motion. Or that a new revolutionary feature in Apple’s products will take on a prominently round shape.

Why not? The symmetry between Apple’s daily lifestyle for its employees at the circular spaceship would be perfectly synched with the gadgets of its tech consumers spread around the globe. Plus, as Apple’s competitors are focused on the rectangular, square-like shapes for its devices, a circular product of some sort would stylistically one-up its rivals.

As they say, you can’t fit a round peg into a square hole.

Or vice-versa.

And that, ladies and gentlemen, could be Apple’s next insanely great competitive advantage.