We’ve all been waiting to see what world-class technology designer Sir Jony Ive’s next step would be. Now we know that his creative diet will no longer be Apple-centric.
Apple’s 52-year-old Chief Design Officer Sir Jony Ive will be stepping down to form a new design firm called LoveFrom with designer friend Marc Newson.
Fast Company published a synopsis of LoveFrom’s origin, which was originally from a Financial Times article that scored an exclusive interview with Sir Jony Ive.
“There was an employee meeting a number of years ago and Steve [Jobs] was talking . . . He [said] that one of the fundamental motivations was that when you make something with love and with care, even though you probably will never meet . . . the people that you’re making it for, and you’ll never shake their hand, by making something with care, you are expressing your gratitude to humanity, to the species.”
“I so identified with that motivation and was moved by his description. So my new company is called ‘LoveFrom’. It succinctly speaks to why I do what I do.”
His departure is a seismic shift.
Steve Jobs and Sir Jony Ive were to Apple from 1997 through 2011 what Steve Jobs and Steve Wozniak were to Apple from the mid-70s through the mid-80s.
And Apple’s stock certainly experienced a seismic change yesterday, according to Business Insider.
Upon news of Ive’s departure, Apple’s stock dropped about .087% in after-hours trading, as of the time of writing— which doesn’t sound like a lot, but at Apple’s scale, meant that it shaved off about $8 billion of its market cap. If the loss holds by the time of the opening bell on Friday, Apple will be worth about $910 billion.
Aside from the late Steve Jobs, the second most important person at Apple — from contributing to the design and creation of the iMac in 1998 to a wide range of consumer products as well as Apple Park in the present day — has been Chief Design Officer Sir Jony Ive. His team’s breakthroughs involving the iPod, iPhone, and Apple Watch, for instance, have defined Apple as a global leader in consumer tech with sleek, cool design and ease of functionality. During major product reveals, Sir Ive’s voice can be heard describing the inner workings and minute details of Apple’s most popular products.
What does this mean for the iconic Apple products designer and his former company?
Pressure. Lots of pressure.
While Apple will be one of the clients at Sir Ive’s LoveFrom design firm, the creative team in Cupertino, CA under the overall guidance of CEO Tim Cook will have to figure out a new signature design that will surprise consumers — current and potential alike — with the same awe as the revolutionary iMac in 1998 with its non-beige or black, fun translucent frame. We need to see something(s) we’ve never seen before. Apple needs to make a common smartphone (plus iPod, iPad, etc.) look and feel brand new.
Apple needs to deliver an exciting, game-changing aesthetic.
Perhaps it’s fitting that we’ll likely be given our first glimpse into Apple’s future vision sometime in 2020. With no Woz, Jobs or Ive, Apple is in unchartered design and storytelling waters. We’re going to find out just how water-tight Apple’s products (and design ingenuity) are without three of its most influential giants.
It won’t be the first time Apple has been pressured to imagine and deliver a society-altering NeXT step.
Details have been scare — no surprise — yet a few golden nuggets of information have just been revealed about Christopher Nolan’s forthcoming cinematic mind-bender. The film will be titled ‘Tenet’ and, according to the Hollywood Reporter, will have an intriguing premise from the writer and director famous for his imaginative stories filmed with innovative large-scale practical effects (‘Inception,’ ‘Interstellar,’ ‘Dark Knight Trilogy,’ ‘The Prestige’).
“…is described as an action epic evolving from the world of international espionage.
Tenet is being filmed in seven countries, using a mix of Imax and 70mm film.”
Yes, yes and YES!
Mr. Nolan is producing with his wife and longtime producing partner Emma Thomas and joining forces with Warner Bros. Pictures once again for this epic film centered on international espionage. Surely, there will be a twist (or two) in the story as well as a twist in the filmmaking process involving practical effects that will take the story — and cinema — to the next level.
The cast, of course, features the great Michael Caine. The rest of the cast includes several rising stars:
- John David Washington
- Robert Pattinson
- Elizabeth Debicki
- Kenneth Branagh
- Aaron Taylor-Johnson
- Dimple Kapadia
- Clémence Poésy
One notable absence from this announcement is a longtime friend and musical collaborator, Hans Zimmer. Reportedly, the film’s score will be brought to life by 34-year-old Swedish composer Ludwig Göransson (‘Creed,’ ‘Creed II,’ ‘Venom’).
Robert Pattinson, one of the movie’s lead actors, previously stated the following about the film last month in an interview, which was covered by AZ Central (Part of USA TODAY).
“Like, I’m doing a big movie with Christopher Nolan after this. It’s the craziest thing I’ve seen in years. It’s the length of three movies.”
The length of three movies, huh? Well, I guess I’ll splurge on the large soda for a prime-time sugar rush for opening night on July 17, 2020.
When do the IMAX tickets go on sale?
The highly-anticipated first teaser trailer for ‘Star Wars: Episode IX – The Rise of Skywalker’ has arrived after just being shown to fans at the Star Wars Celebration in Chicago.
To say ‘Episode IX’ looks amazing with J.J. Abrams returning to the director’s chair is an understatement. The tone is certainly reminiscent of ‘The Force Awakens,’ which of course was directed by Mr. Abrams. That will please many ‘Star Wars’ fans. And opening in the desert with heavy breathing by one of its stars for both initial teasers for ‘The Force Awakens’ and ‘The Rise of Skywalker’ was a nice touch of continuity by the director.
At this point, it’s time to just rewatch a few (dozen) times in excitement as December inches ever closer.
However, just one quick analytical note:
I really thought this new trilogy was spelling out the overarching theme and meaning through its titles. Such as ‘The Force Awakens the Last Jedi…’ Grammatically, ‘The Force Awakens the Last Jedi the Rise of Skywalker’ doesn’t make sense. Bummer.
Awakens-Last-Rise? The overarching themes of the three films in the sequence are remarkably similar to Christopher Nolan’s ‘The Dark Knight’ trilogy but less dark.
For now, Luke Skywalker is back as a narrator/guiding voice (we’ll see if that’s his final form) as well as Lando Calrissian.
The past meets the future in ‘Star Wars: Episode IX – The Rise of Skywalker.’
Breaking News: Zinedine Zidane is pulling a Jupp Heynckes and coming out of retirement (of sorts) to return to European powerhouse Real Madrid where he won multiple Champions League titles with during the past few years.
Following the embarrassing Champions League series loss against Ajax just last week–highlighted by the 4-1 loss at Santiago Bernabéu Stadium by the team from Amsterdam–coupled with less-than-stellar performances in La Liga this season, Real Madrid has been in veritable crisis mode. It’s the reality of incredibly high expectations for a club that’s been the king of the Champions League with Mr. Zidane as their manager.
And now Real Madrid’s real leader has returned. Of course, winning the Champions League is not an option in 2019. Catching Barcelona, a team that’s 12-points ahead of Real Madrid, for the La Liga title also seems unlikely in 2019. So what’s left?
Mr. Zidane must right the ship immediately by basically winning out the remainder of the 2018/2019 schedule with style and renewed energy while searching for his new Cristiano Ronaldo. Real Madrid will be looking to throw insane amounts of money for its next world-class x-factor. And finding this player where “x marks the spot” will be Mr. Zidane’s greatest challenge.
Oddly enough for Real Madrid, that spot marked by x (well, actually three x’s) may very well be located in Amsterdam. Just ask Barcelona.
Have a Better Week Than Last Week.
P.S. I have to say that I called Ajax upsetting Real Madrid in their Champions League series. However, I definitely did not foresee the blowout win that transpired. That was shocking. Who saw that coming? In Madrid no less! Now hopefully Bayern Munich can pull off a similar upset against Liverpool this Wednesday at the Allianz Arena.