Setting the Stage for 20/3D Vision

Allow me to set the scene.

It’s December 8, 2011 and the 5th season and 11th episode (“The Speckerman Recurrence”) of The Big Bang Theory. Below is a portion of dialogue between the guys (Leonard, Sheldon, Raj and Howard) and Leonard’s childhood bully, Jimmy.

Jimmy: Okay, here it is. I have this great money-making idea. I just need a gear head to get it to the finish line.

Sheldon: Technically, Howard’s the gear head. Leonard’s just a dime store laser jockey.

Leonard: What’s the idea?

Jimmy: This is just between us, right?

Leonard: Right.

Jimmy: Okay. What do you think about a pair of glasses that makes any movie you want into 3D?

Raj: That sounds amazing. First movie I’m watching, Annie.

Howard: How exactly would these glasses work?

Jimmy: How the hell should I know? That’s why I need a nerd.

Leonard: I don’t think something like that’s even possible.

Jimmy: Aw, come on, you can figure it out. You’re like the smartest guy I’ve ever known.

Sheldon: The smartest? All right, you know, I may not have a firm grasp on sarcasm, but even I know that was a doozy. Leonard, you can’t live in fear of this man forever.

Leonard: Sheldon, I got this.

You know who does “got this,” to some degree?

James Cameron, apparently.

“I’m going to push. Not only for better tools, workflow, high dynamic range (HDR) and high frame rates (HFR) — the things we are working toward. I’m still very bullish on 3D, but we need brighter projection, and ultimately I think it can happen — with no glasses. We’ll get there.”
–Avatar Director James Cameron

Mr. Cameron was being honored at the Society of Motion Picture and Television Engineers. Mr. Cameron was receiving his membership to this organization.

Imagining 3D movies without the necessity for 3D glasses is something that people have been thinking about and hoping for. The next step after watching 3D movies without 3D glasses would, naturally, be allowing moviegoers to watch any film in either 3D or 2D. This is where the dialogue above from The Big Bang Theory comes into play. This venture would combine the technology James Cameron is projecting and then incorporate interested (key term) movie directors to take that subsequent giant leap in innovation (not in existence…right now). The next question is whether movie directors would want to film a movie this way, if it becomes possible? This part of the equation is still in the countless questions phase, but it doesn’t seem completely impossible after Mr. Cameron’s statement/implied progress above.

That notion, even if just a notion at this point, is still encouraging.

For the geniuses (cough cough the writers and scientific advisors) on The Big Bang Theory, the insanely cool leap in 3D technology was seen as practically impossible back in 2011. While this surreal tech doesn’t yet exist today, it may be available in some version in the future. Incredibly, Mr. Cameron just may have revealed that he’s discovered the “secret sauce” for the mind-blowing innovative feat of enjoying 3D movies sans 3D glasses. Despite the fact this invention may still be a few years off from reality, that near future time table is exciting nonetheless.

After all, some of the greatest inventions in human history started with the wildest, craziest ideas imaginable.

And we can’t wait to see this one.

Literally.

2049 Will Be Here Before You Know It

Science fiction was redefined with Ridley Scott’s 1982 cinematic benchmark Blade Runner.

Later this year, in October of 2017 (or 2049 in movie years), the highly-anticipated sequel will arrive in movie theaters. Blade Runner 2049s trailers have revealed that Harrison Ford will return to be a prominent player in the new story. Mr. Ford’s portrayal as Rick Deckard is iconic. In the overarching movie universe, Rick Deckard doesn’t receive equal fandom to Han Solo or Indiana Jones. To be fair, Han Solo and Indiana Jones are simply on a higher level. That’s a fact. However, in science fiction circles, Rick Deckard is not only a household name, but a beloved character among fans.

That’s also a fact. With past generations and new generations expected to buy tickets to the sequel this October, Rick Deckard’s cultural influence will only grow with Blade Runner 2049.

The original Blade Runner is a strange, entertainingly wild and curious journey into a world that has inspired science fiction films throughout the past few decades. And yet its stunning visuals and dark city setting in a dystopian future remains distinctly original. Thankfully, the practical effects (when possible) appear to be the storytelling preference for director Denis Villeneuve and his team. Interestingly, Warner Bros. Pictures decided that, in an effort to promote Blade Runner 2049, they would create a nearly 4-minute video that takes fans inside the making of this film.

A recent “making of” video with cast and production team interviews, plus bonus footage, released months before the theatrical release?

What?

The old rules for marketing films has, for sometime now (as explored many times on Jimmy’s Daily Planet), been increasingly dissolved in favor of teasing disclosures and a long, long train of intrigue. Thus far, this extended promotional strategy appears to have worked for recent blockbusters (Interstellar, Jurassic World, Star Wars, etc.). This “Time to Live” featurette for Blade Runner 2049 is, even in the “nothing is private anymore” era, pushing the envelope for cinematic marketing.

Judge for yourself.

Maybe it’s just me, but I feel very strongly about the following:

I want that Frank Sinatra singing hologram machine!

Oh, and Blade Runner 2049 (yes, I’ll say it alongside cast member Dave Bautista) looks better than the original.

Only the future will tell in 2049 on October 6, 2017.

Happy Monday

With the stress of the impending workweek upon us, the best reaction just may be a little comedic relief.

We all know those famous drama and comedy masks and how they go together so well with life’s various situations. And, with that, Jimmy’s Daily Planet presents Jerry Seinfeld’s take on people (ie- us) to kick-off this workweek.

Is Jerry Seinfeld the master of observing nothing or everything?

Discuss with your friends and family…via text.

Have a Better Week Than Last Week.

An Old School Story

Will Ferrell with a tiger face painted on is enough to get anyone’s attention.

But wait! If you keep watching and reading, there’s more!

Off the wall and goofy? Yes. Funny and entertaining? Yes.

But inspiring? Also yes.

I, like you, am still hoping that Will Ferrell will pull a similar prank at a Home Depot…on a Saturday, of course. And, if there’s time, he’d venture over to a nearby store.

Rest assured, if his professor friend is with him, then there would definitely be time for Bed, Bath & Beyond.