The Checks (and Balance?) of Precision Craftsmanship

“Columbus Crew SC will live stream a historic club jersey partnership announcement on Facebook Live on Friday, February 24, at 11:30 a.m. ET in a press conference held at MAPFRE Stadium.”
–Crew SC Communications

First, the Owner/Chairman of Columbus Crew SC and MAPFRE Stadium, Anthony Precourt, cleverly teased “Fresh bananas arriving soon” in his Twitter account back on February 10th. Second, the Crew SC Communications team promises “a historic club jersey partnership.”

Bottom line: This better be good for Columbus Crew Crew SC fans.

Specifically regarding jerseys, Mr. Precourt and Co. have a mixed record. While he and his team designed a fantastic black checkered kit with a great local partner (Barbasol), the same corporate team also (purposefully, if you can believe it) chose to inject the colors from the little known Columbus, OH flag (I barely know it and I was born and raised in Columbus, OH) for a genuinely atrocious soccer kit. To add insult to injury, the team had horrible performances while wearing their Minion kits. Talk about poetic justice.

The Good

Image result for columbus crew black checkered jersey

And That Time When Ugly Called Something Else Ugly

Image result for columbus crew blue jersey

(Look at their faces!)

As the Joker would say: “And here we GO…”

The black checkered jersey (seen above) will remain the same, except with the new Acura logo/sponsorship.

At first glance, the v-neck is fine, the State of Ohio flag is a nice addition and the Charter Member #01 is a cool, subtle statement. The new Acura sponsorship is fine (a local connection), but Barbasol was also a worthy local sponsor. Time will tell to see what advertising and marketing campaigns Mr. Precourt and Co. have in mind for promoting Acura as being synonymous with Crew SC specifically and the city of Columbus, OH more broadly.

Acura’s slogan is, “Precision Crafted Performance.” After last season and the 2015 MLS Cup Final, Crew SC was smart to adopt this corporate slogan…and hopefully as a coaching strategy?

Returning back to the new 2017 kits, for some reason, the black and gold checkered pattern is tripping me up because while it’s a great design (I actually won an award for using that precise color scheme and design for/inside a headline in my high school’s yearbook), the placement seems…awkward. It’s unclear at the moment as to whether the checkered pattern’s placement balances the rest of the jersey, kit and complementary design elements.

Still, kudos for incorporating the checkered pattern into Crew SC’s famous “banana kits.” However, until the full kit (shorts and socks) are revealed, the verdict on the 2017 “banana kits” will remain TBD. The fact that Mr. Precourt and Co. prioritized telling Crew SC’s story through its jersey design does deserve high marks.

Now it’s time to play better soccer on the pitch, trade for Mix Diskerud (among many other necessary personnel changes) and for Mr. Precourt to grow a spine and declare to Los Angeles Football Club that the colors black & gold are officially the MLS property of THE Crew SC.

After all, as he and his team declared with their new 2017 kits, Columbus Crew SC is Charter Member #01.

We’ll discover soon if that truth actually means anything to the front office of Crew SC.

Let’s Dance Like It’s 1984!

Don’t adjust your eyes, this is a real story from the city of Henryetta, Oklahoma.

“City leaders voted Tuesday to abolish an ordinance on dancing, the Tulsa World reported. The dance ordinance, with a penalty of $25, prohibited dance halls within 500 feet of a church or public school.”
–Associated Press, February 23, 2017

We all know and love Footloose, the 1984 B-movie that featured the premise of a small country town that had banned rock music and dancing. Again, that was the plot for a movie. A movie. To my surprise, and likely the surprise to any individual who discovered this news today, the ordinance in Henryetta, Oklahoma was a real thing…in the year 2017. Thankfully, the city’s leaders voted to rid their town of this nonsensical ordinance.

So, what now?

Perhaps a dance today, a Thursday, is necessary…maybe of the throwback variety?

If high school kids (and adults) of Henryetta, Oklahoma aren’t dancing to “Footloose” by Kenny Loggins tonight and this weekend, I think we’ll all cry a little.

People of Henryetta, you know what to do with those Sunday shoes.

Wanting Clark Kent’s (Super) Character

Coldplay’s musical prowess is an imaginative playground with many leaps and (fortunately) no bounds.

Collaborating with The Chainsmokers (because when you listen to their songs, you’re addicted), the British quartet formally known as Coldplay provided a wonderful gift to its listeners today. And, quite honestly, these two musical groups created a visual gift by way of a lyrical video that will spark happy memories of dreaming, love, superheroes and overall awe at the wonder of life past, present and future. A song with a positive, wishful ambition is simply refreshing.

One could say that this new lyrical video that debuted today is Sprite-level refreshing.

Ladies and gentlemen, Coldplay and The Chainsmokers present “Something Just Like This.”

We all need something just like this in our life.

Changing IDEOlogy

IDEO’s approach to innovation and business deserves one very succinct word:


Diversity is not restricted by race or gender, but expands in equal capacity and wonder to thought process. How we think certainly varies based on our gender and our personal experiences growing up in different places, as well as growing up in the same place as our peers. Incredibly, there are no limits to creativity, especially if (and when) we adopt a more lively dynamic to be initiated for problem-solving.

This is where IDEO comes into play to redefine not only what we innovate, but how we innovate in the 21st century with proof from the late 20th century. And this solution is people-centric. Keep in mind this aforementioned proof includes the very first mouse for Apple, as directly requested by this guy who went by the name of Steve Jobs. Exploring what IDEO’s founder David Kelley and his brother Tom Kelley deem as “creative confidence” that’s currently in concert with Stanford University has the potential to gradually revolutionize not only how universities design curriculum, but also how businesses in a myriad of industries could (and should) approach hiring and operating in the not-so-distant future.

Currently, there is IDEO (the company), IDEO U (offering online courses for the public) and D.School (Stanford Graduate Students).

To put a finer point on it, IDEO is Silicon Valley’s transferable future to us all.

While no “app” is necessary, the application of IDEO’s ideas should be downloaded ASAP.