Science fiction was redefined with Ridley Scott’s 1982 cinematic benchmark Blade Runner.

Later this year, in October of 2017 (or 2049 in movie years), the highly-anticipated sequel will arrive in movie theaters. Blade Runner 2049s trailers have revealed that Harrison Ford will return to be a prominent player in the new story. Mr. Ford’s portrayal as Rick Deckard is iconic. In the overarching movie universe, Rick Deckard doesn’t receive equal fandom to Han Solo or Indiana Jones. To be fair, Han Solo and Indiana Jones are simply on a higher level. That’s a fact. However, in science fiction circles, Rick Deckard is not only a household name, but a beloved character among fans.

That’s also a fact. With past generations and new generations expected to buy tickets to the sequel this October, Rick Deckard’s cultural influence will only grow with Blade Runner 2049.

The original Blade Runner is a strange, entertainingly wild and curious journey into a world that has inspired science fiction films throughout the past few decades. And yet its stunning visuals and dark city setting in a dystopian future remains distinctly original. Thankfully, the practical effects (when possible) appear to be the storytelling preference for director Denis Villeneuve and his team. Interestingly, Warner Bros. Pictures decided that, in an effort to promote Blade Runner 2049, they would create a nearly 4-minute video that takes fans inside the making of this film.

A recent “making of” video with cast and production team interviews, plus bonus footage, released months before the theatrical release?

What?

The old rules for marketing films has, for sometime now (as explored many times on Jimmy’s Daily Planet), been increasingly dissolved in favor of teasing disclosures and a long, long train of intrigue. Thus far, this extended promotional strategy appears to have worked for recent blockbusters (Interstellar, Jurassic World, Star Wars, etc.). This “Time to Live” featurette for Blade Runner 2049 is, even in the “nothing is private anymore” era, pushing the envelope for cinematic marketing.

Judge for yourself.

Maybe it’s just me, but I feel very strongly about the following:

I want that Frank Sinatra singing hologram machine!

Oh, and Blade Runner 2049 (yes, I’ll say it alongside cast member Dave Bautista) looks better than the original.

Only the future will tell in 2049 on October 6, 2017.