Blog Archives

The Battlefont of Our Generation?

How did this happen?

The man who directed the cinematic masterpiece Titanic just accepted something so pedestrian as the leading brand image of what continues to evolve as his ultimate cinematic universe. We still have no answer, despite an ordinary man’s quest to solve an extraordinary mystery. It’s been a few weeks since we learned of this person’s mission that’s driven by unmistakable, relentless anguish. He’s┬áconsidered a hero in some circles. Not many circles, but more than one.

We’re still waiting for a press conference from Avatar director James Cameron so he can┬áconfront this ever-pressing issue.

The late Steve Jobs (RIP) would probably be happy that we’re discussing fonts with such intensity.

Maybe not about the Papyrus font, but still…

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When Will VR’s Player One Be Ready?

How will customers be marketed to in the future?

Marketing, in the traditional sense, is two-dimensional. The next natural progression is three-dimensional marketing. But wait, that’s not new and exciting. That’s simply reality. The next progression from three-dimensions is four-dimensions.

Or a tesseract.

I would love to visualize a tesseract for you, but no spoilers on Jimmy’s Daily Planet (bonus point if you got that). Marketing’s next dimension is 4-dimensions in a way, in that it’s something we can’t see with our own two eyes alone. We’ll just need a helpful pair of special lenses…

Think I’m crazy for making this prediction? Think it’s absurd and foolish to make a connection between marketing real products and VR (virtual reality)?

I say think again.

Some of the most effective marketing is experience-centric. Regardless of industry, if a company is trying to sell people something by evoking an emotional connection (the “I have to have it” reaction), the ideal strategy is to personalize the sell to provide a dynamic, customizable experience. How about showing consumers what something will look like or be like in various situations as programmed by the VR experience team of each company?

Somewhere between the near and distant future, we may very well enter the next dimension of the classic “show, don’t tell” expression. Abercrombie & Fitch (or A&F), for example, is currently using interactive dressing rooms as part of their re-branding effort, in which the consumer can play music and change the mood lighting when trying on clothes.

Escapism isn’t just for the movies, it’s usually a primary driver of our emotional connection to buying all sorts of things, practical and impractical/the fun stuff.

And what better escape in the 21st century than virtual reality?

What Does the Foxx Say?

It has been way, way too long since Jamie Foxx has been in the news.

Luckily, Mr. Foxx not only makes an appearance in today’s blog post, but also proves why he is, as Jay Leno puts it, entertainment’s “Renaissance Man.” And, in the process, consoles an entire city draped in sadness with a brand new lyrical bedtime story.

Cleveland, OH tourism: If you’re watching and reading this, get Jamie Foxx’s agents on the phone ASAP.

Plus, call LeBron James as well.

The excitement when speaking about popular destinations in and around Cleveland, OH by LeBron James is the best pitch for a city I’ve seen in a long, long time.

That rocked.

Das Engine of Life

Star Wars is part of us.

All of us.

On this Throwback Thursday, let’s recall that brilliant TV ad from Volkswagen that perfectly joined the forces of business and imagination.

That cool, original one-minute story conceptualized by the advertising team at Volkswagen achieved something that far exceeded the normal expectations of a TV commercial. And that was suspension of belief with a tether that was surprisingly tied to reality. Above all, the TV ad above showcases the necessity and power of creative storytelling. Telling a story, however seemingly other-worldly is one of the most important things in life and it connects us to each other in profound, sometimes unexpected ways.

Just ask any Star Wars fan (excluding Episodes I-III).