Blog Archives

What Does the Foxx Say?

It has been way, way too long since Jamie Foxx has been in the news.

Luckily, Mr. Foxx not only makes an appearance in today’s blog post, but also proves why he is, as Jay Leno puts it, entertainment’s “Renaissance Man.” And, in the process, consoles an entire city draped in sadness with a brand new lyrical bedtime story.

Cleveland, OH tourism: If you’re watching and reading this, get Jamie Foxx’s agents on the phone ASAP.

Plus, call LeBron James as well.

The excitement when speaking about popular destinations in and around Cleveland, OH by LeBron James is the best pitch for a city I’ve seen in a long, long time.

That rocked.

Das Engine of Life

Star Wars is part of us.

All of us.

On this Throwback Thursday, let’s recall that brilliant TV ad from Volkswagen that perfectly joined the forces of business and imagination.

That cool, original one-minute story conceptualized by the advertising team at Volkswagen achieved something that far exceeded the normal expectations of a TV commercial. And that was suspension of belief with a tether that was surprisingly tied to reality. Above all, the TV ad above showcases the necessity and power of creative storytelling. Telling a story, however seemingly other-worldly is one of the most important things in life and it connects us to each other in profound, sometimes unexpected ways.

Just ask any Star Wars fan (excluding Episodes I-III).

Got Ketchup?

There are people who say TV will rot your brain…

but not the people who work at Heinz.

The AMC series Mad Men had a loyal following throughout its seven seasons. The show depicted the “mad men” era of advertising and its distinguishing characteristic was the slowed-down (borderline glacial) pace that was intended to accurately depict the real-time lives of their characters inside New York’s advertising world. Some of the scenes were engaging. Some of the scenes were less than engaging.

Incredibly, one of the engaging scenes from this fictional show appears to have inspired a real condiment company.

Could this be the next “got milk?” kind of ad campaign?

That story is mad cool.

(In the sentence above, the word “mad” is a substitute for the word “really.” As in those new Heinz commercials are really happening and nobody will be mad about it).  

2049 is…2017?

Whatever the industry, teaser trailers for movies have changed the game of advertising and marketing.

Exhibit 1,234 (a random number, but it’s a fun number to write and see written) is the teaser trailer for Blade Runner 2049, which is the long-awaited sequel to the 1982 science-fiction film that’s helped define the genre. This trailer release was covered on Jimmy’s Daily Planet back on December 19, 2016 when Warner Bros. Pictures debuted the film’s first look. However, after watching this same trailer dozens and dozens of times (on my computer, phone and Apple TV), something finally clicked. And that is that movie trailers, like Blade Runner 2049, are the modern equivalent of the “Mad Men” era of print ads.

Teaser trailers tell a story with just enough details to inform the viewer, yet not enough information to satisfy one brief look into the movie/the product. The point of this blog post is to consider that the companies or organizations that can successfully tap into and transfer the captivating storytelling power of a teaser trailer into their marketing and/or advertising business plan for their clients will win the day.

And the next day…and the next day…and, you get it.

Even if you haven’t seen Blade Runner or even if you aren’t a science fiction fan, watch this teaser trailer and try to say you aren’t at least slightly intrigued about what happens next in this futuristic world.

Ryan Gosling’s character was right: “Things were simpler then.”

And things are also more exciting now.