In the era when athletes and their BFF sports commentators promote every single shot, assist and human movement as the greatest feats the sport and world have ever seen, it seems
fitting essential to travel back in time to the ’90s for a reality check.
The year was 1999, the sponsor was this small upstart called Nike, the advertising agency was Wieden+Kennedy and the player was Michael Jordan. Yes, arguably the greatest basketball player ever.
For a star athlete to look at basketball, sports and life that way would be quite the leap these days.
Happy Throwback Thursday.
Jerry Seinfeld’s new season of ‘Comedians in Cars Getting Coffee’ premieres July 6 on Netflix. And the theme is “Think short.”
Ohhhh yeah (chick chicka chicka).
The 2018 FIFA World Cup has kicked-off with host Russia defeating Saudi Arabia 5-nil. And with President Putin present, at least the Russian players can be confident in drinking the water after the win…
While tomorrow’s post will feature a few predictions for this glorious tournament, today’s post will focus on a particularly well-done ad by Hyundai.
Nothing may ever top Nike’s airport commercial featuring Brazilian stars for the 1998 World Cup. It’s brilliant. However, a commercial spotlighting World Cup champion–and the ever-cool–Thierry Henry doing his own show-and-tell of personal soccer memorabilia is pretty awesome.
I’ll never forget seeing Thierry Henry in-person play for France in the 2006 World Cup against South Korea in the incredible Leipzig Stadium on June 18 that resulted in a 1-1 draw.
Ladies and gentlemen, Mr. Henry doesn’t run. He glides and plays with world-class precision.
That’s my World Cup memory as a fan of Thierry Henry.
Something very strange happened last night:
An NFL game was actually entertaining from start to finish.
Super Bowl 52 between the Philadelphia Eagles and the New England Patriots was a virtual offensive free for all as both teams combined for more than 1,000 years of total offense. Damn! And despite the final two and a half minutes playing out all-too-perfectly for a Tom Brady-led comeback win, the unthinkable happened:
A Tom Brady fumble was called a fumble.
Even with an unbeatable 41-33 lead, Eagles fans held their breath on the final Hail Mary pass by Mr. Brady. Fortunately for fans in the city of brotherly love, that pass fell to the ground as an incompletion. However, what’s not incomplete is the Super Bowl trophy case in Philadelphia as the Eagles claimed their first Lombardi Trophy in Minneapolis last night.
Congratulations to the Philadelphia Eagles.
Now for the actual half of the Super Bowl:
Playing a medley of past hits (with new song “Filthy” to kick it off), it was more of a high-energy dancing blitz than anything else. Which, given the short nature of the Super Bowl halftime show, should have been expected. Having said that, the tribute to Minnesota’s favorite son Prince was special, as was the stroll into the crowd with the Super Bowl selfie kid who looked too busy googling who Justin Timberlake was instead of living in the moment.
Now for the other half of the Super Bowl:
The night kicked-off (not that kick-off) with the highly-anticipated second trailer for Jurassic World: Fallen Kingdom and it was incredible. It appears a more intimate and scarier sequel has been engineered for summer audiences to enjoy on the edge of their seats starting June 22.
(Clever nod to Spielberg’s BFG)
Movie trailers have evolved as verifiable commercials during the Super Bowl, somewhat replacing the previous showcase for Budweiser’s creative talents. There’s an art to producing a creative, engaging movie trailer.
Speaking of which…
The first Mission: Impossible – Fallout trailer premiered with Tom Cruise and Co. looking engaged in practical effect stunts that may have dropped the jaws of viewers.
(Was that Spectre in the beginning?)
Get ready for July 27.
Turning to TV, Westworld debuted a second season teaser with a premiere date of April 22 that will excite its fans for a definitive return to the mind-bending park of our dreams (and nightmares…).
There were a lot of clever ads last night (Pringles, Wendy’s, Mountain Dew, Budweiser and Stella Artois’ water ads, Tourism Australia), but there was one clear winner in my book.
And to think the
Super Bowl life is just one giant Tide commercial.
Tide finds a way…
Have a Better Week Than Last Week.