Boring and uninspiring:
Super Bowl 53 and its Halftime Show.
This sentiment extends to about 91% of the commercials during the breaks in the game. People were paid big money for these ads?
Having said that, there were a couple of inspirational ads last night during the Super Bowl. The best was the heartwarming Microsoft gaming controller for kids with disabilities that is the extended version of an already heartwarming ad featuring the focus of last night’s Super Bowl commercial.
In terms of clever commercials, the Hyundai elevator ad starring Jason Bateman was well written and imaginative.
The Peanuts ad with a surprise cameo by Charlie Sheen providing the apt tag line “And people think I’m nuts” was just good fun.
A moderately funny commercial (or separate storyline of a full-length commercial) starred Harrison Ford and his dog. Suffice it to say that automatic ordering is a dangerous thing with Amazon’s Alexa. Unfortunately, Amazon has not posted this sidekick commercial online.
Now the winner for most bizarre yet creative Super Bowl 53 commercial goes to advertising giant Ogilvy with its throwback ad of sorts for Burger King featuring a retro/living appearance by the equally famous and bizarre American artist Andy Warhol from a past documentary who is unwrapping and eating a burger from the aforementioned burger chain. The commercial was almost silent sans unwrapping sounds and a barely audible “it doesn’t come out” by Mr. Warhol concerning the Heinz ketchup bottle. The 45-second commercial simply ends with #EatLikeAndy.
Will Burger King earn 15 minutes of fame from this Super Bowl ad? Time will tell.
This Andy Warhol ad is weird and kind of good, like Burger King.
But there was an ad (well, a reaction to a recent ad) that aired a couple days ago that should have aired last night. And it was nostalgic gold that made ‘Home Alone’ fans–one in particular–smile.
Bonus points if you get the gold reference.
Have a Better Week Than Last Week.
‘Maniac’ is a forthcoming series at Netflix that will star Jonah Hill, Emma Stone, and Justin Theroux. It’s about the treatment–and manipulation?–of the mind. Its star power coupled with its intriguing premise promises to deliver a fresh storytelling experience.
And with each passing day, it becomes clearer that television and cinema are engaging in some version of experiential marketing. Treating a show or film as a brand isn’t new yet modern technology creates creative elasticity that attempts to bring the viewer into the show or film like never before.
Engagement is key.
If only there were cognitive professionals to sign off on this evolving breakthrough…
I may need to see some college degrees.
In the meantime, I’ll have to settle for just watching ‘Maniac’ on Netflix starting September 21.
Yes, it’s absolutely true:
Mark Wahlberg owns a Chevrolet dealership in Columbus, Ohio. It’s not a weekend publicity stunt. It’s for real. And along with opening a future Wahlburgers in Central Ohio–plus looking into becoming part-owner of Columbus Crew SC–he has proudly been promoting his new car dealership on local news and popular talk shows.
As a Columbus, Ohio resident, I’m waiting to see Mark Wahlberg Chevy commercials, possibly including the one seen above.
In the era when athletes and their BFF sports commentators promote every single shot, assist and human movement as the greatest feats the sport and world have ever seen, it seems
fitting essential to travel back in time to the ’90s for a reality check.
The year was 1999, the sponsor was this small upstart called Nike, the advertising agency was Wieden+Kennedy and the player was Michael Jordan. Yes, arguably the greatest basketball player ever.
For a star athlete to look at basketball, sports and life that way would be quite the leap these days.
Happy Throwback Thursday.