Blog Archives

Netflix Will See You Soon

‘Maniac’ is a forthcoming series at Netflix that will star Jonah Hill, Emma Stone, and Justin Theroux. It’s about the treatment–and manipulation?–of the mind. Its star power coupled with its intriguing premise promises to deliver a fresh storytelling experience.

And with each passing day, it becomes clearer that television and cinema are engaging in some version of experiential marketing. Treating a show or film as a brand isn’t new yet modern technology creates creative elasticity that attempts to bring the viewer into the show or film like never before.

Engagement is key.

If only there were cognitive professionals to sign off on this evolving breakthrough…

I may need to see some college degrees.

In the meantime, I’ll have to settle for just watching ‘Maniac’ on Netflix starting September 21.

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Mark & Ellen Are a Funky Bunch Together

Yes, it’s absolutely true:

Mark Wahlberg owns a Chevrolet dealership in Columbus, Ohio. It’s not a weekend publicity stunt. It’s for real. And along with opening a future Wahlburgers in Central Ohio–plus looking into becoming part-owner of Columbus Crew SC–he has proudly been promoting his new car dealership on local news and popular talk shows.

Exhibit E. 

As a Columbus, Ohio resident, I’m waiting to see Mark Wahlberg Chevy commercials, possibly including the one seen above.

Just Keep at It

In the era when athletes and their BFF sports commentators promote every single shot, assist and human movement as the greatest feats the sport and world have ever seen, it seems fitting essential to travel back in time to the ’90s for a reality check.

The year was 1999, the sponsor was this small upstart called Nike, the advertising agency was Wieden+Kennedy and the player was Michael Jordan. Yes, arguably the greatest basketball player ever.

For a star athlete to look at basketball, sports and life that way would be quite the leap these days.

Happy Throwback Thursday. 

Cars Don’t Run on Coffee but Comedy Does

Jerry Seinfeld’s new season of ‘Comedians in Cars Getting Coffee’ premieres July 6 on Netflix. And the theme is “Think short.”

Ohhhh yeah (chick chicka chicka).