In the era when athletes and their BFF sports commentators promote every single shot, assist and human movement as the greatest feats the sport and world have ever seen, it seems
fitting essential to travel back in time to the ’90s for a reality check.
The year was 1999, the sponsor was this small upstart called Nike, the advertising agency was Wieden+Kennedy and the player was Michael Jordan. Yes, arguably the greatest basketball player ever.
For a star athlete to look at basketball, sports and life that way would be quite the leap these days.
Happy Throwback Thursday.
No, no, no, no, no, no, no.
This has been the response of comedic legend Jerry Seinfeld when confronted by relentless fan requests to do a traditional Seinfeld reunion (count me in that group of fans). While the non-reunion Seinfeld reunion on Larry David’s Curb Your Enthusiasm a few years back was rather perfect in its own way, there’s still a void in our hearts because it played on HBO. Seinfeld deserves a brilliant primetime return just as it was during the sitcom’s glory days in the ’90s. Don’t forget that 76 million people tuned into the two-part series finale. Even if you cut that number in half, that sitcom audience would be unprecedented in the modern media landscape defined by countless shows, cable TV and a variety of on-demand streaming services.
But what’s Jerry’s answer today…?
What’s the deal with possibility?
Ladies and gentlemen, a Seinfeld reboot has just metaphorically left Ellen’s hometown of New Orleans (or NO, for short) and has now taken flight into the heavenly skies of possibility above.
Just like an o
val circle, the past always seems to find a way of coming back around.
Will there or won’t there, Will?
With everybody fondly remembering how awesome sitcoms were from the mid-’80s through the first several years of the 21st century, “renewal” and “reboot” have become certifiable buzz words in today’s popular culture. From the writing to the casting to the sets to the clever laugh-out-loud humor to the heartwarming moments wrapped in subtle life lessons, it seems that virtually any show with most of its primary cast living these days is being asked about bringing their show back on primetime TV.
Enter Will Smith and The Fresh Prince of Bel-Air.
While The Fresh Prince will remain in reruns (that’s still a plus), that photo of Will Smith looking exactly like James Avery (Uncle Phil) is enough of a gift for fans. It’s a sign of the true specialness and staying power of that sitcom. A unique sign of that once-in-a-lifetime television era.
Like this heartfelt moment between Will and Uncle Phil.
Trust me, The Fresh Prince of Bel-Air will live on forever.
The double positive that’s bred a negative that may evolve into a positive sign of a clearer picture to come to the liking of a certain show’s fans…?
’90s sitcom hit Will & Grace is back on NBC and it’s already been renewed for a second season. That’s the first positive. The next positive is that this second round of success for the original cast, writers, directors and crew members of Will & Grace is forcing its fellow “Must See TV” shows of yester-decade to think about a comeback, however brief.
Enter Seinfeld’s Jason Alexander from a very recent interview.
Yes, we (and the cast and writers) know all the complaints about the infamous Seinfeld series finale. Cognizant of this reality, Larry David wrote up a clever non-reunion reunion of Seinfeld on his second hit show Curb Your Enthusiasm on HBO several years ago. It was fantastic, which begs the question as to why the famous four-some (well, five-some) would risk their successful redo for the unknown on NBC? There’s no serious reason to do a reboot. However, Larry David’s comedic stock is at an all-time high right now…
A return to network primetime for Seinfeld, in whatever capacity, wouldn’t be nothing.
Prediction: If the seemingly impossible happens and Seinfeld returns to NBC, ladies and gentlemen, expect the Soaring Nineties to make a comeback like it’s never been imagined before.
Except by NBC. Because, you know, that pesky thing called “ratings.”