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Nothing’s Famous for Final(e) Returning…?

No, no, no, no, no, no, no.

And no.

This has been the response of comedic legend Jerry Seinfeld when confronted by relentless fan requests to do a traditional Seinfeld reunion (count me in that group of fans). While the non-reunion Seinfeld reunion on Larry David’s Curb Your Enthusiasm a few years back was rather perfect in its own way, there’s still a void in our hearts because it played on HBO. Seinfeld deserves a brilliant primetime return just as it was during the sitcom’s glory days in the ’90s. Don’t forget that 76 million people tuned into the two-part series finale. Even if you cut that number in half, that sitcom audience would be unprecedented in the modern media landscape defined by countless shows, cable TV and a variety of on-demand streaming services.

But what’s Jerry’s answer today…?

What’s the deal with possibility?

Ladies and gentlemen, a Seinfeld reboot has just metaphorically left Ellen’s hometown of New Orleans (or NO, for short) and has now taken flight into the heavenly skies of possibility above.

Just like an oval circle, the past always seems to find a way of coming back around.

Must Be TV’s Moment, Again

The double positive that’s bred a negative that may evolve into a positive sign of a clearer picture to come to the liking of a certain show’s fans…?

’90s sitcom hit Will & Grace is back on NBC and it’s already been renewed for a second season. That’s the first positive. The next positive is that this second round of success for the original cast, writers, directors and crew members of Will & Grace is forcing its fellow “Must See TV” shows of yester-decade to think about a comeback, however brief.

Enter Seinfeld’s Jason Alexander from a very recent interview.

Yes, we (and the cast and writers) know all the complaints about the infamous Seinfeld series finale. Cognizant of this reality, Larry David wrote up a clever non-reunion reunion of Seinfeld on his second hit show Curb Your Enthusiasm on HBO several years ago. It was fantastic, which begs the question as to why the famous four-some (well, five-some) would risk their successful redo for the unknown on NBC? There’s no serious reason to do a reboot. However, Larry David’s comedic stock is at an all-time high right now…

A return to network primetime for Seinfeld, in whatever capacity, wouldn’t be nothing.

Prediction: If the seemingly impossible happens and Seinfeld returns to NBC, ladies and gentlemen, expect the Soaring Nineties to make a comeback like it’s never been imagined before.

Except by NBC. Because, you know, that pesky thing called “ratings.”

Happy Monday

It’s Monday. It’s time to wake up from the weekend (literally and metaphorically).

It’s time for TCB.

TCB: That Creative Brainstorm. There’s no better way to start the workweek.

And that’s how you take care of business.

Have a Better Week Than Last Week. 

Curb Your Sales Pitch

When someone (or some company) gets it, as in really gets it, that’s worthy of a spotlight.

Apple is the tech company that doesn’t act like a tech company. And, because of that approach, Apple became the leading personal technology firm in the world. Maybe they took a page from Jason Alexander’s book pamphlet Acting Without Acting.

When you’re browsing in a store without any specific focus, do you find it helpful or less than helpful when the salesperson approaches/sprints to you with their commission-based agenda? Most people, I would imagine, would respond with annoying less than helpful. As consumers, we’re well aware that the employee is the store’s personalized informational resource. But, like most situations in life, we’ll ask for help when we need help.

Turns out, Apple executive Angela Ahrendts feels the same way. Ms. Ahrendts recently sat down for an interview with Norah O’Donnell on CBS This Morning.

Apple’s mentality of selling without selling is certainly a multi-faceted, top consumer strategy in the digital era. And this modus operandi should be applied to more than just selling tech products or acting. If you act like a salesperson, you’ll be treated like a salesperson. But if you act differently than people expect, then you’ll be treated differently than people expected.

Imagine the possibilities.