Blog Archives

Netflix Will See You Soon

‘Maniac’ is a forthcoming series at Netflix that will star Jonah Hill, Emma Stone, and Justin Theroux. It’s about the treatment–and manipulation?–of the mind. Its star power coupled with its intriguing premise promises to deliver a fresh storytelling experience.

And with each passing day, it becomes clearer that television and cinema are engaging in some version of experiential marketing. Treating a show or film as a brand isn’t new yet modern technology creates creative elasticity that attempts to bring the viewer into the show or film like never before.

Engagement is key.

If only there were cognitive professionals to sign off on this evolving breakthrough…

I may need to see some college degrees.

In the meantime, I’ll have to settle for just watching ‘Maniac’ on Netflix starting September 21.

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Happy Monday

#SaveTheCrew, like the Crew’s current playoff run, will not yield to the toughest obstacles or be blinded by the brightest lights. In preparation for tomorrow’s sold-out first leg of the 2017 MLS Eastern Conference Final against visiting Supporters’ Shield winner Toronto FC on prime-time television, fans are painting flags and banners, writing and memorizing chants and marketing the first club in MLS history with unwavering passion and dedication.

Since “Happy Monday” was designed as an uplifting weekly blog post, the deception and acts of sabotage by Crew SC owner Anthony Precourt, Crew SC President of Business Operations Andy Loughnane, President of Precourt Sports Ventures Dave Greeley and MLS Commissioner Don Garber will not be explored today. Instead, please enjoy a great throwback to the ’80s with a special Columbus connection by YouTube user, and New York Red Bulls fan, JasonRBNY.

The ties that bind the Crew together will be heard loud and clear tomorrow night at 8:00 p.m. on ESPN in #Massive black & gold fashion.

Have a Better Week Than Last Week. 

#SaveTheCrew 

An Eternal Rey of Light

YouTube is nothing but goofy videos, like cats that open doors, dogs that rap and a gerbil with a lightsaber.

That presumption is only partly correct (But c’mon…a gerbil with a lightsaber!).

Despite the preconveived notions about YouTube’s content, the videos that can be discovered while exploring the popular website are actually infinitely diverse. There are ridiculously silly and absurd videos, yes, but there are also amazing feats captured for millions (even billions) to see for an eye-opening surprise.

John Williams is a movie soundtrack legend. Mr. Williams has written and composed some of the most iconic scores in movie and cultural history.

  • Jaws (1975)
  • Star Wars (Beginning in 1977-Present)
  • Superman (1978)
  • Indiana Jones (Beginning in 1981-Present)
  • E.T. (1982)
  • Home Alone (1990)
  • Hook (1991)
  • Jurassic Park (1993)

In addition, what’s equally noteworthy of the past legacy of John Williams is the future legacy of John Williams. Returning to compose The Force Awakens (Star Wars: Episode VII) in 2015, one of the best instrumentals on the soundtrack is “Rey’s Theme.” And it sounds like YouTube user Chelsea Comeau is quite the good student in the John Williams school of brilliant character themes, with just a piano.

Now compare to the genius John Williams version, complete with the Los Angeles Philharmonic at his disposal. And, of course, let’s not forget that John Williams came up with this beautiful instrumental from his imagination.

Amazing.

It’s pretty great what you can find on YouTube, isn’t it?

Or what you can be inspired by on YouTube…

P.S. You’re welcome.

By the Hammer of Thor’s Lore (& YouTube)

Movie trailers (which now include the subset “teaser trailers”) have evolved into an art form.

It’s true.

There’s an argument to be made that the trailer (or collection of trailers) for certain films is quite literally better than the film itself. I know what you’re thinking: 2 1/2 minutes is better than a couple hours of entertainment?

Well, men think so.

Anyways, this is why the release of a movie trailer online and through various social media channels has become such a grand event for movie fans. Sure, there are still special previews during major television events, like the Super Bowl or March Madness. However, given the immediacy, widespread access and viral marketing dynamic of the internet (ie- YouTube), movie production companies continue to take full advantage of this unrivaled digital communicative infrastructure.

Ladies and gentlemen, I present to you the first teaser trailer for Thor: Ragnarok that will premiere in theaters this November.

12.5 million+ voluntary views and counting on Marvel’s YouTube channel in less than 24 hours.

And this ever-increasing metric is just for the teaser trailer…in April.