‘Maniac’ is a forthcoming series at Netflix that will star Jonah Hill, Emma Stone, and Justin Theroux. It’s about the treatment–and manipulation?–of the mind. Its star power coupled with its intriguing premise promises to deliver a fresh storytelling experience.

And with each passing day, it becomes clearer that television and cinema are engaging in some version of experiential marketing. Treating a show or film as a brand isn’t new yet modern technology creates creative elasticity that attempts to bring the viewer into the show or film like never before.

Engagement is key.

If only there were cognitive professionals to sign off on this evolving breakthrough…

I may need to see some college degrees.

In the meantime, I’ll have to settle for just watching ‘Maniac’ on Netflix starting September 21.