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A Noisy Cricket Told Me About a New MIB Trailer

‘Tis the season for…’90s nostalgia?

Yesterday, it was Google’s fantastic modern recreation of Kevin McCallister’s ‘Home Alone’ plan that brought us all back to that 1990 Chris Columbus classic. Today, it’s Sony Pictures Entertainment that released–a matter of minutes ago–the first trailer for this summer’s latest throwback adventure.

Admittedly, there is no Will Smith or Tommy Lee Jones in sight, which is hard not to see in this film series. Regardless, franchise newcomers Chris Hemsworth (comedic role in ‘Ghostbuster’s remake) and Tessa Thompson (‘Westworld’) are teaming up again like in 2017s ‘Thor: Ragnarok,’ just with a more sophisticated style.

Oh, and add in Liam Neeson and Emma Thompson for good measure.

We’ll be able to see what ‘Men in Black: International’ is made of this summer.

P.S. The Thor hammer bit at the end of the trailer was a fantastic ‘Thor: Ragnarok’ tie-in. 

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Aussies Aussies Aussies in a Crock Croc Doc?

It’s a joke, right?

Or is it real in some way? No, it’s definitely a Crocodile Dundee parody disguised as a feature film.

FYI – There are so many (nearly every) major Australian actor and actress these days in Dundee

This trailer, presumably written and produced for a rarely watched football game in February, will likely have an elaborate reveal during one of the primetime commercial spots for the forthcoming Super Bowl this Sunday. And given the influential power of finely crafted movie trailers, whatever (cough cough whoever) is being promoted deserves a high-five for creativity, if the right ending has been written.

Your beer advertisement isn’t a crazy awesome Super Bowl commercial, Dundee’s mysterious conclusion will (hopefully) be a crazy awesome Super Bowl commercial!

Happy Monday!

Just another Jimmy’s Daily Planet electronic letter.

Seizing the opportunity for a viral video moment, Marvel creatively filled in the narrative gap for where the mighty and powerful Thor was during the 2016 movie Captain America: Civil War. The general tone of the Marvel cinematic superhero universe is bright, explosive fun with comic book dialogue. And this lighthearted aura opens the door for marketing strategies that play on that entertaining dynamic.

Exhibit A:

By the hammer of Thor, that’s awesome.

Have a Mighty Week!