Blog Archives

Larry David to the Resc…You’ve Gotta Be Kidding

For Flashback Friday, I have one question for you:

Are you ready for the weekend?

Larry David never fails to make us laugh.

On a more serious note, if I had my own customized bat signal that illuminated the night sky, I’d be wherever I was needed in a second. From this alone, I understand Batman a little more for just that reason.

And of course, we understand Larry David and his brand of comedic justice.


Happy Monday

The team behind Justice League is looking to do its forthcoming film, well, justice with a brand new trailer.

Continuing with the Comic Con schedule of another Saturday trailer release (even though Comic Con isn’t for a few months), Warner Bros. Pictures and DC Comics debuted the new Justice League trailer online and throughout its social media channels this past weekend for anxious fans and curious moviegoers. The tone and special effects appear quite similar to Batman v. Superman: Dawn of Justice. Understandable. Continuity is, after all, a top priority when weaving together many superheroes, each with their own individual film(s) during a decade-long (maybe more?) time frame.

Ladies and gentlemen, here is the aforementioned trailer for Justice League.

This movie (Justice League) could very well propel or sink the current DC superhero cinematic universe collectively and, therefore, individually as well.

No pressure.

Have a Better Week Than Last Week.

Whatever Happened to Predictability? The Iron Man, The Captain America, Wanda Maximoff?

Thor went to work at a 9-5 job earlier this year. Now, Marvel’s Avengers¬†have perfected the functionality of a time machine.

A nostalgic time machine, to be precise.

(Yes, actress Elizabeth Olsen’s sisters are Ashley and Mary-Kate Olsen from the sitcom Full House)

If this doesn’t put a smile on your face to start the week, I’m not sure what will.

The ’80s and ’90s hold a special place in people’s hearts for a variety of reasons. One of these reasons centers on the wholesome, family-friendly sitcoms. Full House certainly falls in the category of a TV show beloved by many, many fans. The deft editing by YouTube user “Zach Ace” (as seen above) played on the family-like dynamic of the Marvel cinematic universe. Interweaving people or superhero characters into opening credits like Full House isn’t a new phenomenon, but the take by “Zach Ace” is pretty spot-on.

On the one hand, could you imagine if Marvel’s marketing department used this video, in some way, to promote a new film or an announcement related to its films? On the other hand, who would’ve thought that Full House and Iron Man would be go together like a Hawaiian vacation and a clipboard of fun?

Danny Tanner, sure, but he’s the one with the clipboard of fun things to do.

Happy Monday!

Just another Jimmy’s Daily Planet electronic letter.

Seizing the opportunity for a viral video moment, Marvel creatively filled in the narrative gap for where the mighty and powerful Thor was during the 2016 movie Captain America: Civil War. The general tone of the Marvel cinematic superhero universe is bright, explosive fun with comic book dialogue. And this lighthearted aura opens the door for marketing strategies that play on that entertaining dynamic.

Exhibit A:

By the hammer of Thor, that’s awesome.

Have a Mighty Week!