Blog Archives

Princess of Pop (Culture)?

Her dad was the “King of Pop” and Wendy’s does serve pop (or soda) at their restaurants…

Paris Jackson is the daughter of the late Michael Jackson. He wrote some songs, danced a little and wore a red leather jacket. Anyways, Paris has understandably stayed away from the spotlight for most of her life. Most of all immediately following the death of her father. But now she seems to be stepping out into the public arena through acting, modeling…

and maybe singing?

While Paris Jackson recently admitted to Jimmy Fallon that she writes songs in private, there doesn’t seem to be any burning desire for her to step onto the biggest musical stage. However, if a certain fast food chain was savvy and paying close attention, they would get Ms. Jackson’s agent on the phone ASAP and collaborate with her on a potential commercial and viral marketing campaign.

Just human nature to put two and two together.

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Got Ketchup?

There are people who say TV will rot your brain…

but not the people who work at Heinz.

The AMC series Mad Men had a loyal following throughout its seven seasons. The show depicted the “mad men” era of advertising and its distinguishing characteristic was the slowed-down (borderline glacial) pace that was intended to accurately depict the real-time lives of their characters inside New York’s advertising world. Some of the scenes were engaging. Some of the scenes were less than engaging.

Incredibly, one of the engaging scenes from this fictional show appears to have inspired a real condiment company.

Could this be the next “got milk?” kind of ad campaign?

That story is mad cool.

(In the sentence above, the word “mad” is a substitute for the word “really.” As in those new Heinz commercials are really happening and nobody will be mad about it).  

It’s the Galaxy That’s Just Far Away

Well, that reggae band does sound pretty cool…

It’s no secret that the movie industry is constantly reforming the way it interacts with audiences to introduce and persuade people to see particular films. For many moviegoers, however, the content of the film (the story, actors and actresses, director, writer, etc.) is enough to spark interest. Still, this reality doesn’t prevent movie studios (large and small) from adapting to the modern online, social media and viral marketing phenomenon. This includes teaser trailers, movie poster reveals, multiple subsequent trailers (perhaps too many?) and rare insights (clips and cast interviews) for an upcoming movie at special events, like Comic-Con.

And movie fans are typically very thankful for these efforts, especially when done with added degrees of creativity.

Enter Jimmy Kimmel, Marvel Studios and Chris from Lake Stevens, WA for a brand new look at a small budget independent film.

Above all else, there’s one certainty about movies from Marvel Studios:

They like to have fun…and they’re pretty good at this “entertainment” thing.

P.S. Was the decision to release Guardians of the Galaxy Vol. 2 the day after “May the 4th Be With You” a not-so-subtle jab at the Star Wars movie universe? Well, Marvel Studios certainly wouldn’t dare challenge Star Wars on a theatrical release date in December, so…   

[Burger] Press is More

A three-worded question changed a fast food chain forever:

“Where’s the beef?”

When Wendy’s released their (now) signature :30 TV commercial in 1984, the company forever altered customers’ expectations for ordering and eating tasty, affordable burgers. The square-pressed burgers that extend beyond the bun was, and is, a big deal. More than thirty years later, any viewer of a cooking show can attest that countless chefs, cooks and restaurants have adopted the Dave Thomas approach for a myriad of dishes of ignoring food borders in favor of maximizing deliciousness. To think that 3 elderly women (and a marketing team) changed the food game forever in half a minute.

Respect.

And thank you.

Those women changed the game so much that a certain ’80s-inspired comedy that involved a time-traveling hot tub made sure to include a popular question from the decade in its prominent flashback scene.

Where’s the beef (reference)?

Put simply, the legacy of Dave Thomas and Wendy’s far exceeds the doors of its restaurants around the world.

And nobody has a beef with that.

Happy Throwback Thursday!