Blog Archives

There’s a Nice Way to Make a Movie Trailer, Karen

Is there a better “Flashback Friday” than the ’70s retro trailer for the 2016 buddy cop movie The Nice Guys?

I don’t think so.

The marketing campaign for The Nice Guys a couple years back was as fantastic and fun as the film being promoted. And it was covered extensively by Jimmy’s Daily Planet. The film’s trailers (retro, animated, traditional) and interviews with Russell Crowe and Ryan Gosling (individual and joint) were simply incredible. The strategy for making and promoting this entertaining flashback to ’70s-style cinema in the form of a hilariously self-aware and brutally clever buddy-cop bromance didn’t receive the accolades it should have at the moment.

Just this writer’s opinion.

The good news is, in the YouTube era, we can reminisce with relative ease.

And that’s nice, guys.

P.S. Bonus points to anyone who caught the admittedly subtle movie-line reference in this blog post’s title to a line from a recently acclaimed film by one of the aforementioned actors.   

Aussies Aussies Aussies in a Crock Croc Doc?

It’s a joke, right?

Or is it real in some way? No, it’s definitely a Crocodile Dundee parody disguised as a feature film.

FYI – There are so many (nearly every) major Australian actor and actress these days in Dundee

This trailer, presumably written and produced for a rarely watched football game in February, will likely have an elaborate reveal during one of the primetime commercial spots for the forthcoming Super Bowl this Sunday. And given the influential power of finely crafted movie trailers, whatever (cough cough whoever) is being promoted deserves a high-five for creativity, if the right ending has been written.

Your beer advertisement isn’t a crazy awesome Super Bowl commercial, Dundee’s mysterious conclusion will (hopefully) be a crazy awesome Super Bowl commercial!

Happy Monday

No matter who we are, we all need that spark of inspiration on Monday. And what’s great about inspiration is the awesome power it possesses by requiring the smallest amount of that “it” factor for incredible, life-altering change.

The inventiveness, not the movies about the scary clown and his red balloon.

Speaking of clowns, the funny kind, Jim Carrey is one of my favorite actors. His brand of comedy is overwhelmingly unique, impactful, creative and inviting. While many critics contest he’s merely a professional goofball that drives his clown car off the road into comedic extremes, the more you listen to and discover about Jim Carrey’s past and present — the internal workings of his imagination and mere being day-to-day — the more you’ll discover there’s a person who does his signature silver screen jig while frantically changing the mask he wears like the rest of us:

Between drama and comedy.

The point is that we, believe it or not, are more like that dumb (or dumber?) guy than we may want to think or admit. Jim Carrey’s extremes reach far beyond where we go or can even see at any given moment, but fans of his (like me) have always wanted to get a glimpse of his yellow brick road to, one day, take a stroll unlike any other we could imagine.

That day is today and it turns out Jim Carrey’s road isn’t monochromatically yellow at all.

Yes, man.

Have a Better Week Than Last Week. 

Das Engine of Life

Star Wars is part of us.

All of us.

On this Throwback Thursday, let’s recall that brilliant TV ad from Volkswagen that perfectly joined the forces of business and imagination.

That cool, original one-minute story conceptualized by the advertising team at Volkswagen achieved something that far exceeded the normal expectations of a TV commercial. And that was suspension of belief with a tether that was surprisingly tied to reality. Above all, the TV ad above showcases the necessity and power of creative storytelling. Telling a story, however seemingly other-worldly is one of the most important things in life and it connects us to each other in profound, sometimes unexpected ways.

Just ask any Star Wars fan (excluding Episodes I-III).