“Shark Week” conjures up feelings ranging between amazement and paralyzing fear. Truly a cultural spectacle. As it has been mentioned in a previous post (The Two Scariest Words: Dun-Dun), all of mankind (and womankind) can collectively thank the legendary Steven Spielberg for permanently planting the unforgettable soundtrack and classic scenes into our psyche regarding blockbuster entertainment coupled with beach safety.
Actually, given the number of great white sharks near coastlines at popular destinations around the world, a thank you really is in order. Thank you!
One of the annual traditions with “Shark Week” is watching crews for The Discovery Channel push new boundaries, like exploring the present-day existence of Megalodon or the “Rookin'” down in Louisiana. What will be next?
I’m glad you asked.
What fascinates me is not so much what we think of sharks, but what sharks think of us. Within the technological revolution that is currently booted up for generations to come, is there a neuroscientist somewhere who is dreaming up a water-proof device that could be tagged onto a great white shark that somehow measures and sends back its brain activity?
Think about that. More importantly, imagine that.
Before you begin calling mental institutions to reserve me a room (with an ocean view please), watch the clip below and tell me this diver was not interested in a similar endeavor. It’s only unbelievable until you do it.
If we are going to explore a seemingly infinite environment, we must have an equally infinite imagination.
In partnership with Ogilvy & Mather Bogota, Coca-Cola may have just started a cool sustainability revolution with its ice bottle. According to a July 9, 2013 Foxnews.com article, “Coca-Cola unveils new bottle made of ice,” the popular soda/pop (a serious debate, I know) maker gave the sweating populace of Colombia the rare icicle-like treat.
The ice bottle appears to be precisely what you would imagine it to be: ice that is frozen in the shape of a Coca-Cola bottle, with a rubber band around the middle for holding and drinking convenience, with the refreshing soda/pop cooled to the perfect temperature inside.
Just as long as it is easy to drink with an ice bottle opening and that famous scene from “A Christmas Story” doesn’t occur, then the general public should be in good shape. If need be, adjustments then have to be made.
It’s hot outside. What feels good on a hot summer day? Ice. What’s even better than ice? Ice with chilled Coca-Cola! But here’s the genius of it all: The outer and inner contents of the ice bottle will refreshingly chill your heat soaked bones. It’s a win-win. Actually though, since the bottle is made of ice, that means once you are finished drinking or using the bottle, it simply melts away without becoming trash.
It’s a win-win-win!
With the number of countries throughout the world that experience hot weather all year-round or even just seasonally hot weather like in the United States of America, the potential for this commercial product could be astronomical. Imagine the continents of South America, Africa and Australia for starters. Middle Eastern countries also tend to be on the slightly warmer side. Specifically, Dubai is always looking to the future and embraces some Western ideas and tendencies.
Imagine going to the beach during Summer vacation and instead of having to lug around a cooler filled with empty soda/pop bottles or cans at the end of the day…well, now you don’t have to. The cooler would be significantly lighter. Incredibly, this idea could spread to adult beverages. Because water is a key ingredient in beer, it is manageable. The recipe would have to be altered and thoroughly tested, but it is workable.
Wouldn’t you try a Coca-Cola or a Corona in an ice bottle on a hot Summer day?
Environmental sustainability is a vitally important issue and Coca-Cola’s seemingly simple ice bottle could be the practical product the public embraces globally just like Coca-Cola itself. Having traveled all around the world, I will speak from extensive experience when I say American consumer goods, like Coca-Cola, Pepsi and McDonald’s are very popular. In the case of the Coca-Cola ice bottle, the brand is already well-established and a favorite with millions of people.
If managed properly (cost, distribution, etc.) and affordable pricing is offered to the public, then we could be on the cusp of a global effort to positively and realistically preserve the environment.
Some of our worries could just melt away…
P.S. Two suggestions to Coca-Cola: don’t use a rubber band (use something recyclable) and make the gripping band larger so it can be hand-held, not finger-held.