Blog Archives
Happy Monday!
Posted by jimmy11lentz
These nice guys just may finish first.
The forthcoming buddy comedy event of the year, The Nice Guys, starring Russell Crowe and Ryan Gosling, hits theaters on May 20th. This movie’s marketing strategy was the focus of a blog last week, Hey Girl, Here’s the Story. Virtually every big movie the past few years have included an initial teaser trailer and then two to three more trailers after that before the movie even comes out.
What’s distinguishing The Nice Guys is that while there are multiple trailers for the movie, they are simultaneously producing and releasing clever behind-the-scenes videos that creatively builds hype. The sense is that the actors genuinely had a great experience making the film and that they can laugh at themselves and have a great time along with everybody else.
This advertising/marketing campaign is pure fun, just like the movie that takes us back to 1977 Los Angeles.
And in this trailer, that’s literally the case.
That ’70s movie looks tight.
Have a Nice Week!
Hey Girl, Here’s the Story
Posted by jimmy11lentz
Marketing, at its core, is storytelling.
A wide-variety of industries have increasingly become less static regarding its interaction with consumers and have evolved towards establishing a relationship with desired demographics. The 20th century model of films, for example, included a trailer (maybe two) and then the release of the movie shortly thereafter. This simplicity worked beautifully. A great product will always sell. Back in 1993, Jurassic Park earned a staggering box office total of more than $1 billion.
So, why the recent change?
Millennials and 21st century social media.
This paradigm shift in viral entertainment marketing has been detailed and explored many times on this blog. This ever-changing dynamic is fascinating. Studios and actors are seizing on opportunities to make their product (a song, album or movie) a continuous, personable experience as opposed to a singular event one evening or afternoon. By connecting in unique ways and through clever mediums, fans are rewarded with special features, bonus clips and share-worthy content.
Brands are showing they care as much as the fans.
Enter Russell Crowe and Ryan Gosling who recorded a funny behind-the-scenes “therapy session” about their real lives/”real lives” outside their upcoming film.
A heads up: The “Hey girl” meme has been a pop-culture phenomenon among young women for years. If you’re on Facebook, Twitter or Instagram, odds are very high you’ve seen one of these fan-made tributes.
As it turns out, Mr. Crowe and Mr. Gosling have a great sense of humor about their public perceptions.
On a slightly related note, The Nice Guys arrives in theaters on May 20th.
And yes, there are more of these videos in this clever non-promotion (but actually a promotion) for The Nice Guys.
Plus, Ryan Gosling’s voice wasn’t the only thing to experience a major change in that scene. Did you recognize the surprisingly not high-pitched therapist?
Happy Monday!
Posted by jimmy11lentz
Less is more.
Ironically, this sentiment was the perfect fit for a particular consumption-reliant beer company.
Budwesier’s Best Super Bowl Ad:
Did Peyton Manning just inadvertently give the world the first-ever Vine Super Bowl commercial?
The sheer simplicity (and obvious realism) of Manning’s reportedly unsolicited endorsement will stump veteran advertisers who invested millions and millions of dollars into writing, developing, producing and airing creative commercials, aimed at achieving a viral marketing impact.
As Peyton Manning casually revealed, champions (like everybody else) enjoy a good beer after a hard day at the office.
Also, did Manning change post-championship interviews forever? Drinking beer over Disney World?
Mickey Mouse: It’s your turn for a super rebuttal.
Posted in Uncategorized
Tags: Budweiser, football, Happy Monday!, marketing, Peyton Manning, public relations, sports, Super Bowl 50, surprise, viral advertising
I’m Lovin’ 10:30 Again
Posted by jimmy11lentz
“McDonald’s has given us so much. We wouldn’t know when breakfast ends if there was no McDonald’s…Thank you McDonald’s.”
–Jim Gaffigan
Starting today, McDonald’s is giving us the unthinkable in 2015. In short, breakfast norms be damned!
After years of requests and frustration over the pesky 10:30 a.m. barrier that separates us from amazing hash browns and the impossibly delicious french fries, executives at the McDonald’s headquarters are finally releasing the most anticipated toy for their consumers.
Breakfast foods will now be offered all-day long.
To say this is a cultural revolution is both foolish and completely accurate. As is customary in revolutions, consequences will surely follow after the initial glows of success. For instance, longer lines in the drive-thru and inside the restaurant will almost surely happen. Our “usual” go-to meal in the afternoon is being directly challenged by our morning routine. This will cause an initial delay in the “fast part” of fast food.
An Egg McMuffin v. The Premium Buttermilk Crispy Chicken Deluxe Sandwich? Filet-O-Fish v. Fruit & Maple Oatmeal? Hash Browns v. French Fries?
For the latter, here’s the mind-blowing solution: One Hash Brown and a Small Fry.
Boom! Success.
Most importantly, we will never have to experience this hardship again…
If McDonald’s marketing department wanted this campaign to go crazy viral, they would have focused on that memorable video clip that we can all relate to in some way. They could have bought the rights to use that exact clip or, better yet, they should have hired Adam Sandler to re-shoot that scene with a different, happier (but still funny) outcome and a clever tie-in/cameos from the original movie.
That would have been brilliant.
The best marketing and advertising tells a story and in the age of social media, pop culture/comedy icons and ’90s nostalgia, incorporating that scene from the 1999 film Big Daddy would have turned a promotion to the consumer into something we would connect with and share with our friends and family (consumers) voluntarily with excitement that goes beyond ordering food.
Talk about a happy meal.
Jimmy's Daily Planet 