Blog Archives

Thursday With a Throwback on the Side

It’s Thursday, which means it’s socially acceptable (and encouraged) to reflect back on yesteryear. Better yet, today is ideal for a “throwback” to something funny and then posting it to our social media channels and website (if applicable).

Step 1: Find something funny. Check.

Step 2: Write an informative and humorous opening introduction for the aforementioned “something funny.” Check…?

Step 3: Enjoy!

To be fair, a chocolate chip granola bar is the best type of granola bar.

Jim Gaffigan’s Cinco de Donuts

Today is National Donut Day. A great holiday. And, really, there’s only one person on this planet should be featured to celebrate this special occasion with material from his ‘Cinco’ special.

Some people refer to him as Mr. Universe.

Do nut (I know, I know) underestimate stand-up comedian Jim Gaffigan to deliver the laughs…

via luggage.

A Stand-Up’s Guide to Standing Out

Jim Gaffigan is advertised as the clean “everyman/dad” comic who specializes in food jokes (Hot Pockets, anyone?). So, would you be surprised to learn that this very same stand-up comedian possesses a skill for standing out in a crowd?

We all want to be different in some way. We all want to have attributes unique to ourselves. And one of the ways we can distinguish from others is through comedy, which requires a great sense of humor. This is where the aforementioned Jim Gaffigan comes back into play in this blog post.

As Mr. Gaffigan explains, the journey towards genuine individualism involves many detours through unknown, foreign places…

like China?

Next stop for the Gaffigan family:

Family Feud!

Or the game show Jim Gaffigan would prefer:

Family Food.

Thank you, I’m here all night Monday-Friday.

I’m Lovin’ 10:30 Again

“McDonald’s has given us so much. We wouldn’t know when breakfast ends if there was no McDonald’s…Thank you McDonald’s.”
–Jim Gaffigan

Starting today, McDonald’s is giving us the unthinkable in 2015. In short, breakfast norms be damned!

After years of requests and frustration over the pesky 10:30 a.m. barrier that separates us from amazing hash browns and the impossibly delicious french fries, executives at the McDonald’s headquarters are finally releasing the most anticipated toy for their consumers.

Breakfast foods will now be offered all-day long.

To say this is a cultural revolution is both foolish and completely accurate. As is customary in revolutions, consequences will surely follow after the initial glows of success. For instance, longer lines in the drive-thru and inside the restaurant will almost surely happen. Our “usual” go-to meal in the afternoon is being directly challenged by our morning routine. This will cause an initial delay in the “fast part” of fast food.

An Egg McMuffin v. The Premium Buttermilk Crispy Chicken Deluxe Sandwich? Filet-O-Fish v. Fruit & Maple Oatmeal? Hash Browns v. French Fries?

For the latter, here’s the mind-blowing solution: One Hash Brown and a Small Fry.

Boom! Success.

Most importantly, we will never have to experience this hardship again…

If McDonald’s marketing department wanted this campaign to go crazy viral, they would have focused on that memorable video clip that we can all relate to in some way. They could have bought the rights to use that exact clip or, better yet, they should have hired Adam Sandler to re-shoot that scene with a different, happier (but still funny) outcome and a clever tie-in/cameos from the original movie.

That would have been brilliant.

The best marketing and advertising tells a story and in the age of social media, pop culture/comedy icons and ’90s nostalgia, incorporating that scene from the 1999 film Big Daddy¬†would have turned a promotion to the consumer into something we would connect with and share with our friends and family (consumers) voluntarily with excitement that goes beyond ordering food.

Talk about a happy meal.