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“Puppy-Monkey-Baby, Puppy-Monkey-Baby…Puppy. Monkey. Baby.” 

Soda, cars, taxes, beer (and post-Super Bowl intimacy) were a few of the diverse industries that spent millions of dollars on commercials and brand messaging during Super Bowl 50. Most of the ads were pretty standard for marketing’s biggest night of year. Actually, as yesterday’s Happy Monday! blog post highlighted, the best ad wasn’t technically an ad at all.

Peyton Manning: Super Ad Champion.

Surprisingly, the one company that would have benefited from an informative (and reassuring) prime-time Super Bowl commercial didn’t say a word on Sunday night.

In other words, Chipotle’s kitchen was closed again.

With a months-long problem of patrons getting sick from E.coli in multiple locations nationwide, the logical next-step for the favorite food franchise seemed to be one commercial away. Imagine if Chipotle founder Steve Ells faced the camera and directly addressed the painful concerns customers have (literally and figuratively) and explained what he and his restaurants have done, are doing and will do to comply with and resolve their health issues to recover the damage done to its reputation?

An ad without spin would’ve been refreshing. In many ways, a refresh is what Chipotle needs right about now.

Simplicity and candor seemed to work brilliantly for Peyton Manning and Budwesier.

Happy Monday!

Less is more.

Ironically, this sentiment was the perfect fit for a particular consumption-reliant beer company.

Budwesier’s Best Super Bowl Ad:

Did Peyton Manning just inadvertently give the world the first-ever Vine Super Bowl commercial?

The sheer simplicity (and obvious realism) of Manning’s reportedly unsolicited endorsement will stump veteran advertisers who invested millions and millions of dollars into writing, developing, producing and airing creative commercials, aimed at achieving a viral marketing impact.

As Peyton Manning casually revealed, champions (like everybody else) enjoy a good beer after a hard day at the office.

Also, did Manning change post-championship interviews forever? Drinking beer over Disney World?

Mickey Mouse: It’s your turn for a super rebuttal.

The Super Two-Step

The Carolina Panthers or the Denver Broncos?

“The Dab” or the old school high-five?

Dannon Oikos Triple Zero yogurt or Papa John’s pizza?

Super Bowl 50 features a young gun trying to make a name for himself in the NFL’s biggest game and a veteran cementing his legacy as one of the best quarterbacks in league history. The game should be great, with plenty of dynamic play makers. On that note, for Buckeye fans, Sunday’s Super Bowl will feature 5 players between the Panthers and the Broncos:

  • Corey Brown (WR, Panthers)
  • Ted Ginn, Jr. (WR, Panthers)
  • Andrew Norwell (OL, Panthers)
  • Kurt Coleman (S, Panthers)
  • Bradley Roby (CB, Broncos)
  • Jeff Heuerman (TE, Broncos, Injured)

Buckeye Nation is still in a bit of shock at how the 2015 season did not culminate in a shower of golden confetti and the school’s second straight national championship. Speaking as a Buckeye fan, that Michigan State loss at home…it still hurts. However, seeing former Buckeyes attempt to pull of a Santonio Holmes Super Bowl 43 performance will be a lot of fun to watch.

Which has better agility:

A panther or a bronco?

Eskimo Bliss

The price for an average seat dipped to about $5,100 by Monday morning, but that’s still well ahead of the resale price of each Super Bowl SeatGeek has tracked since 2010.
–A.J. Perez, USA TODAY Sports, “Super Bowl tickets averaging more than $5,000”

For a sporting event that is well-embedded in popular culture and is perceived as the ultimate fan’s journey, $5,000/ticket just might be the cut-off for most people.

The play to “buy” a big screen television for the weekend of the Super Bowl and then return it days later because of a “space problem” in the family room is still alive and well. But for most people, spending $500 to $1,000 for a new TV is not a spur of the moment decision.

Keeping this in mind, what are we to think when a ticket to a championship game is a 5 to 10-fold spike compared to a new high-definition TV?

From a branding perspective, the NFL may be enduring its second major headache in recent years. When fans watch preseason games, the regular season and playoffs, they are invested in their team. As we know with ourselves, friends, family and random grown men dressed as gritty Vikings, we take this game seriously. And, if everything magically goes to plan through heroic victories and prayer, it can all lead to…

the Super Bowl!

Hwever, it appears that fans are being priced out of the NFL’s biggest game.

The headline of $5,000 per ticket to attend the Super Bowl at Levi’s Stadium in Santa Clara, California will irk most people, especially fans of the Carolina Panthers and Denver Broncos. This pricing doesn’t even give people with good to great finances a chance or even a worthwhile bang for the buck. How can this discouraging trend be reversed? Odds are that this pivot will have to result from fans protesting and not going, visibly showing tens of thousands of empty seats during football’s most important showcase of the season. But what are the chances of that kind of random unanimity among all those non-media, non-VIP fans?

What are the odds of the Cleveland Browns going to the Super Bowl next year?

The image that attending the Super Bowl is only for celebrities and CEO’s will surely continue. At a certain point though, people will see what they need to through the highest definition in their living rooms (or their neighbor’s man cave). And living in a society that is increasingly pushing us towards building our own personal entertainment suites with gadgets and screens galore will have an effect on the multiple generations of current NFL fans, plus future generations who will be raised to know and believe the Super Bowl is simply a digital destination.

In the meantime, if only there was someway to overcome the impossible task of bypassing the $5,000 price tag?

And just when all appears lost and seeing, say, an Eskimo in the stands at the Super Bowl seems more likely than you obtaining that mirage of a ticket…

Boy Meets World: For the win.