Blog Archives

Keep This Song in Your Back Pocket

If only there was a device that could enable a bunch of your favorite songs to be placed in your back pocket?

Somehow, someway, Steve Jobs will forever be present in our minds…front or back.

The 2015 film Steve Jobs, directed by Danny Boyle, was a fascinating cinematic exercise. Put simply, Aaron Sorkin adapted a screenplay from the leading book about Steve Jobs with a title of the same name by Walter Isaacson into three scenes. That was it. And the three scenes took place before a major product launch by the Apple co-founder in a behind-the-scenes kind of fashion with rapid fire conversations.

Interestingly, there were many new truthful revelations (some minor, some surprising and one absolutely mind-blowing) that occurred before the conductor took the stage in front of the spotlight to introduce his NeXT innovation.

In that same spirit, let’s take a moment this Tuesday to challenge ourselves to think different. Not to think differently, which is grammatically correct. But to “think different” as Steve Jobs charged we do (which actually is thinking differently, when you think about it). There is a song in the film that feels like the only music Steve Jobs would have listened to before a life-altering idea that wasn’t by Bob Dylan. Whether you work in an office and are allowed to listen to music (perhaps with headphones) or if you choose to listen to this song before or after work, please give the following song a try.

Who knows what inspiration this musical wonder (“Grew Up At Midnight” by The Maccabees) may spark?

Watching the movie Steve Jobs in the theater and again just recently, the one thing that’s crystal clear is that Steve Jobs was a masterfully innovative storyteller above all else. Say what you want about him (good or bad), but he changed the world.

And that is insanely great.

The Core of Apple’s Genius

An apple rolled into a mall…

This blog has, on many occasions, paid tribute and explored the various reasons how and why Steve Jobs and Steve Wozniak revolutionized the world with their visionary technology. Lightning in a bottle is being modest when discussing that small tech company known as Apple. Equal to its imaginative quality and inventive prowess is the seamless accessibility of the insanely great products in its store.

Apple, in somewhat groundbreaking fashion, popularized the modern mentality that its store patrons ask questions. Lots of questions. Apple’s retail culture encourages curiosity with current and potential customers. Most retail store employees (regardless of industry) will answer a few inquiries, but ultimately expect a purchase of an item or items. In other words, a more linear business model. Interestingly, the Apple store was envisioned with practice and learning in mind. Technology is a complicated field and perhaps the real genius behind the Cupertino, California-based company is not with its informative bar, but instead with its inviting culture to all those intrigued by its line of cool products.

15 years ago, the Apple store was conceptualized into an exciting reality.

The come in, sit down and stay awhile attitude altered the shopping and browsing in a mall paradigm from being more directly motivated by total sales towards a more indirect connection with customers who are returning and who are new, leading to another sale or a first sale. This is not to suggest that Apple store employees aren’t clever salespersons. Quite the contrary. However, the way they are presenting and promoting their products, and more importantly their brand, is the impressive change agent.

As technology continues to transform individuals and societies into digital ecosystems, let’s not forget the late Steve Jobs believed in bridging the past and future together and not apart. Like the Apple store, if the personal connection is the overarching priority in collaboration with its product offerings, then innovation will not only take flight, but exceed all perceived expectations.

This way, the conversation between business and customer continues far into the future.

That’s just one reason why millions of people pick-up an apple Apple each day. 

Happy Monday!

One more…song?

The 2015 Steve Jobs movie, featuring Michael Fassbender (who actually didn’t look like the title character) is the latest cinematic treatment of the Apple co-founder who changed the way we perceive and anticipate technology.

In fact, this movie is almost ready to earn a permanent spot on our movie shelf (February 16th, to be exact).

After watching the past few movies about Mr. Jobs, the preeminent film still hasn’t arrived and, quite possibly, may never arrive at a theater near you. Fully capturing this tech icon’s life and career into a script as innovative and compelling as his products has proven an allusive task.

But what about a song?

The Maccabees did not write “Grew Up at Midnight” for Steve Jobs, but composer Daniel Pemberton (2015’s Steve Jobs movie) recognized how this song with a smashing crescendo paints the scene of a grand legacy coming into focus. And it was all sparked from an imaginatively ambitious youth.

The song was a perfect fit for the film.

This song is also a perfect fit for those who recognize the value in biting into an apple at midnight.

Have an Insanely Great Week!

Do You Have a Never Ending Story?


(Christopher Nolan, /FILM)

We don’t know what the story is, we don’t know when the movie will be released and we don’t know who will star, but fans of Christopher Nolan are excited.

Cinematographer Will McCrabb started this buzz-worthy news on his Twitter account, citing that the famed-director has completed a “comprehensive draft” for his next movie. There are no other details. Why does this matter? Aside from the joy this brings to Nolan’s dedicated fan base, it highlights the uniquely relentless attraction to all things involving the practicality-rooted, epically staged director. There are dozens of talented movie directors and celebrities in Hollywood, but the man who directed The Dark Knight trilogy and the mind-benders Memento, Inception and Interstellar has achieved what Apple has earned in the technology sector.

A rumor of simply starting something new (a movie or phone) is equivalent to interest gained from an extensive, tightly-orchestrated marketing campaign.

That’s incredible.

Reaching this point wasn’t easy or quick, but paving this reserved express lane in the bustling, chaotic age of information is a remarkable accomplishment. While endless speculation will follow about what story Nolan’s next project will focus on (stay tuned here), an intriguing tangent to briefly venture off into is how Christopher Nolan and Apple reached this level of fandom and mystery.

In their own way, Nolan and Apple make high-quality, original products with substantial investments that take their consumers seriously. In short, they reward their followers and, in return, their followers reward them. A lasting relationship is built. And this type of bond is transferable in any industry. Once this relationship develops, the benefits are wonderfully powerful.

Apple’s story was and is driven by the personality and mysterious genius of its co-founder Steve Jobs. Christopher Nolan and his cinematic family (wife Emma Thomas and brother Jonathan) write, produce and visually project their genius on the silver screen. At the heart of all this is imaginative storytelling. They present things in ways that make us want to voluntarily escape into their worlds and explore their visions. We immerse ourselves and become part of their story and reality.

Sorry MasterCard, but that’s priceless marketing.