Blog Archives

Happy Monday!

Ladies and gentlemen, the following scene from ‘Curb Your Enthusiasm’…

is Monday in less than a minute.

Wildly optimistic expectations colliding with stone-cold reality–a winning formula for Lary David’s ornery TV character of the same name–is what defines Mondays.

It just is.

We’re all coming off the high (metaphorical) of the exciting weekend. The day after Sunday and before Tuesday is not fun yet it has to happen.

It just does.

And Larry David the character is here to provide us with laughs as Larry David the writer continues to showcase what life would be like if it were Monday every day of the week.

He (they?) just always will.

Have a Better Week Than Last Week. 

The Core of Apple’s Genius

An apple rolled into a mall…

This blog has, on many occasions, paid tribute and explored the various reasons how and why Steve Jobs and Steve Wozniak revolutionized the world with their visionary technology. Lightning in a bottle is being modest when discussing that small tech company known as Apple. Equal to its imaginative quality and inventive prowess is the seamless accessibility of the insanely great products in its store.

Apple, in somewhat groundbreaking fashion, popularized the modern mentality that its store patrons ask questions. Lots of questions. Apple’s retail culture encourages curiosity with current and potential customers. Most retail store employees (regardless of industry) will answer a few inquiries, but ultimately expect a purchase of an item or items. In other words, a more linear business model. Interestingly, the Apple store was envisioned with practice and learning in mind. Technology is a complicated field and perhaps the real genius behind the Cupertino, California-based company is not with its informative bar, but instead with its inviting culture to all those intrigued by its line of cool products.

15 years ago, the Apple store was conceptualized into an exciting reality.

The come in, sit down and stay awhile attitude altered the shopping and browsing in a mall paradigm from being more directly motivated by total sales towards a more indirect connection with customers who are returning and who are new, leading to another sale or a first sale. This is not to suggest that Apple store employees aren’t clever salespersons. Quite the contrary. However, the way they are presenting and promoting their products, and more importantly their brand, is the impressive change agent.

As technology continues to transform individuals and societies into digital ecosystems, let’s not forget the late Steve Jobs believed in bridging the past and future together and not apart. Like the Apple store, if the personal connection is the overarching priority in collaboration with its product offerings, then innovation will not only take flight, but exceed all perceived expectations.

This way, the conversation between business and customer continues far into the future.

That’s just one reason why millions of people pick-up an apple Apple each day. 

George Washington: It’s Been Too Long

For the past couple days, the top headline on major news websites has centered on the recent credit card information theft at Target. It’s a frightening, unnerving situation. How did it happen so easily, discreetly and to tens of millions of people? There is a lot of concern (as there should be) about how and what people who may fall into this category should do from this point forward.

There are essentially two recommendations: checking credit card transactions acutely with a magnifying glass for the next few to several months or ordering a new credit and/or debit card altogether. Frustrating either way. The most difficult part of using a credit or debit card should be whether or not there is enough money in the account and not if someone will steal the information one Saturday afternoon after buying a CD (and yes, this is still fun to do!) or toothpaste.

What to do now?

Beyond the recommendations listed above, the most secure option going forward may to become better friends with George Washington, Abraham Lincoln, Alexander Hamilton and Andrew Jackson. And if you have the means to become BFFs with Benjamin Franklin, then kudos!

That’s right: cash.

Let the stories of nostalgia and yearned after innocence begin: “Back when I was your age…”

While fully aware this would constitute a major lifestyle change for a surreal number of people, it’s pretty much impossible for an identity to be stolen from public tender. In this scenario, the transition (slow and steady) back to the pre-Credit Card days would surely shake society with a seismic shift of sorts. Yes, no doubt. But this adjustment does not need to happen in an absolute sense for every expenditure, but maybe for the purchases at everyday stores like Target that are proving to be susceptible to mass theft. Major chain stores would fit the bill.

Maybe this would work? Maybe not? But it seems like a logical progression for consideration after the most recent news about Target.

Upon further reflection, the same should go for the U.S. federal government. As everybody knows, their use of our nation’s credit card has caused an identity theft of sorts for this country…

Finding that Deal in a Haystack

As people try to garner enough strength to overcome the food coma from yesterday in order to build up energy to walk around malls and shoppes today, we are reminded that for the dedicated, savvy shopper, every second counts on this specific day every year. Departing in the early morning hours for destinations at the exact right time and finding that elusive parking space back in the corner can be the difference between joy and sorrow…relatively speaking (mostly).

Well, perhaps this does not ring true for everybody. Still, the deals on Black Friday can be quite spectacular if properly researched, sought out and obtained. For those who actively and excitedly participate in this competitive quest, I wish you good luck and be sure to have a full-tank of gas.

Not only is this practical advice for obvious reasons, but seeing a “full-tank” may inspire that extra “it” factor within yourself that could ultimately turn your Black Friday into a golden one.