Blog Archives

Fourth Be With You May It

What day is today?

Yoda knows.

In 1977, George Lucas (still forgiving him the best we can for Episodes I, II and III) unleashed his imagination to the world with an out-of-this-world space operatic adventure that redefined cinema and the culture in too many ways to identify and describe.

Need a little proof?

May 4th is officially regarded as Star Wars Day. To be more precise, we celebrate today with, “May the 4th Be With You.”

The movie and subsequent franchise that changed everything was born out of something less certain and more fluid than some may realize. George Lucas, as heard in the clip below, describes the inception of Star Wars and a few of its leading characters. For any fan, and even the 17 non-fans out there, listening to how the man behind the amazing creation of this epic saga realized his galaxy far, far, away is compelling.

Now, if you’ll excuse me, I’m going to turn on my lightsaber and let The Force be with me.

And may it also be with you.

Hey Girl, Here’s the Story

Marketing, at its core, is storytelling.

A wide-variety of industries have increasingly become less static regarding its interaction with consumers and have evolved towards establishing a relationship with desired demographics. The 20th century model of films, for example, included a trailer (maybe two) and then the release of the movie shortly thereafter. This simplicity worked beautifully. A great product will always sell. Back in 1993, Jurassic Park earned a staggering box office total of more than $1 billion.

So, why the recent change?

Millennials and 21st century social media.

This paradigm shift in viral entertainment marketing has been detailed and explored many times on this blog. This ever-changing dynamic is fascinating. Studios and actors are seizing on opportunities to make their product (a song, album or movie) a continuous, personable experience as opposed to a singular event one evening or afternoon. By connecting in unique ways and through clever mediums, fans are rewarded with special features, bonus clips and share-worthy content.

Brands are showing they care as much as the fans.

Enter Russell Crowe and Ryan Gosling who recorded a funny behind-the-scenes “therapy session” about their real lives/”real lives” outside their upcoming film.

A heads up: The “Hey girl” meme has been a pop-culture phenomenon among young women for years. If you’re on Facebook, Twitter or Instagram, odds are very high you’ve seen one of these fan-made tributes.

As it turns out, Mr. Crowe and Mr. Gosling have a great sense of humor about their public perceptions.

On a slightly related note, The Nice Guys arrives in theaters on May 20th.

And yes, there are more of these videos in this clever non-promotion (but actually a promotion) for The Nice Guys.

Plus, Ryan Gosling’s voice wasn’t the only thing to experience a major change in that scene. Did you recognize the surprisingly not high-pitched therapist?

The Sun Has Set on Music’s Purple Mountain Majesty

If it’s raining where you live, there’s a good chance you’ll be seeing flickers of purple in those rain drops.

Prince, the musically eccentric performer from Minnesota, has died. He was only 57 years old, an age that will cause reflection from those older and younger.

His music was unique, inspired by some of music’s brightest stars.

Prince channeled the dance moves of James Brown, the guitar virtuosity of Jimi Hendrix and the theatricality of “Sgt. Peppers”-era Beatles.
–Jon Schuppe and Jacquellena Carrero, NBC News 

Prince was not only admired by many, but he also had quite the sense of humor. Incredibly (and hysterically), the 5’2″ music man used comedian Dave Chappelle’s impersonation of him for an album cover.

True story.

Breakfast Can Wait Prince Cover - P - 2013.jpg

“What am I going to do — sue him for using a picture of me dressed up like him? … That’s checkmate right there.”
–Dave Chappelle on The Tonight Show in June of 2014. 

And let’s not forget about Prince on stage. Remember that year he performed during the halftime of the Super Bowl?

(Press Play, then “Watch this video on YouTube”)

RIP Prince.

D.B.’s Treasured Process

Inferno was red hot as a book back in 2013 and Inferno is set to be a red hot movie in theaters this October 28th.

Interestingly, when people hear this word/literary title, it may be fair to conclude that Dante is losing a bit of ground in the modern era when it comes to association…to his most well-known work.

Made famous through his intelligent thrill rides through Europe’s luxuriously historical capitals with plain-hidden secrets galore, led by an unsuspecting professor of symbols, author Dan Brown has captured our imaginations and cognitive curiosities with Leonardo da Vinci, the Pope, Vatican, the Freemasons and now Dante’s Inferno. One reason (among many) why his writing transcends his competitors in a similar space is his skill at leaving his readers wanting more.

The story ends, the last page is turned over, and yet we find ourselves researching for more answers. Mind you, these questions aren’t concentrated on problems with the book. Instead, most wish the story didn’t end. Unfortunately, reality takes over and the realization of the time, effort and creativity that ultimately builds a Dan Brown classic spans years. Fortunately, Hollywood loves to adapt blockbuster books and Mr. Brown’s tales fit the silver screen like a Harris Tweed jacket at Harvard.

Even more fortunate is Dan Brown agrees to the occasional interview when he’s not dreaming up his Robert Langdon’s next adventure.

We know Dan Brown’s exciting fictional side, but it’s equally satisfying to discover his non-fictional side is entertainingly upside down.

Getting even a quick glimpse into the mind that has crafted acclaimed books on a global scale is worthwhile and educational. Like most endeavors in life, the rugged journey, scattered with potholes, misdirection and random glimmers of inspiration provides the greatest insight into how this crazy world goes ’round.

Aside from the Earth’s axis.

Future story idea: I wonder if Dan Brown (D.B.) will ever send Robert Langdon on a domestic journey into the wilderness of the Pacific Northwest to solve the thrilling, unsolved mystery of D.B. Cooper and his lost treasure?