Is it just a May the Fourth Be With You celebration? Or is it also a recruitment video?
Oh, I know. It’s awesome.
Well played the University of Western Australia… well played (literally).
What day is today?
In 1977, George Lucas (still forgiving him the best we can for Episodes I, II and III) unleashed his imagination to the world with an out-of-this-world space operatic adventure that redefined cinema and the culture in too many ways to identify and describe.
Need a little proof?
May 4th is officially regarded as Star Wars Day. To be more precise, we celebrate today with, “May the 4th Be With You.”
The movie and subsequent franchise that changed everything was born out of something less certain and more fluid than some may realize. George Lucas, as heard in the clip below, describes the inception of Star Wars and a few of its leading characters. For any fan, and even the 17 non-fans out there, listening to how the man behind the amazing creation of this epic saga realized his galaxy far, far, away is compelling.
Now, if you’ll excuse me, I’m going to turn on my lightsaber and let The Force be with me.
And may it also be with you.
As stated on the Star Wars website:
One of the earliest known records of “May the 4th” used in popular culture is in 1979, as described here by author Alan Arnold while he was chronicling the making of The Empire Strikes Back for Lucasfilm:
Friday, May 4
“Margaret Thatcher has won the election and become Britain’s first woman prime minister. To celebrate their victory her party took a half page of advertising space in the London Evening News. This message, referring to the day of victory, was ‘May the Fourth Be With You, Maggie. Congratulations,’ further proof of the extent to which Star Wars has influenced us all.”
For fans of puns, May 4th is a fun day.
For millions of Star Wars fans, May 4th is a special day.
For all who enter this intersection of celebrating what has elevated into a pop culture holiday of sorts, hopefully you’ve prepared a entertaining way to honor the greatest story that takes place in a galaxy far, far away…
Forty-nine+ million views of this trailer is still not enough. It’s ~8 months until the force awakens for a seventh time in the Star Wars live-action cinematic universe (December 25th). The following trailer is the most exciting thing to happen to this space-sized franchise in perhaps decades. Time to get practical, non-CGI chills on this warm Monday in May:
Happy Star Wars Day!