Blog Archives
When Will VR’s Player One Be Ready?
How will customers be marketed to in the future?
Marketing, in the traditional sense, is two-dimensional. The next natural progression is three-dimensional marketing. But wait, that’s not new and exciting. That’s simply reality. The next progression from three-dimensions is four-dimensions.
Or a tesseract.
I would love to visualize a tesseract for you, but no spoilers on Jimmy’s Daily Planet (bonus point if you got that). Marketing’s next dimension is 4-dimensions in a way, in that it’s something we can’t see with our own two eyes alone. We’ll just need a helpful pair of special lenses…
Think I’m crazy for making this prediction? Think it’s absurd and foolish to make a connection between marketing real products and VR (virtual reality)?
I say think again.
Some of the most effective marketing is experience-centric. Regardless of industry, if a company is trying to sell people something by evoking an emotional connection (the “I have to have it” reaction), the ideal strategy is to personalize the sell to provide a dynamic, customizable experience. How about showing consumers what something will look like or be like in various situations as programmed by the VR experience team of each company?
Somewhere between the near and distant future, we may very well enter the next dimension of the classic “show, don’t tell” expression. Abercrombie & Fitch (or A&F), for example, is currently using interactive dressing rooms as part of their re-branding effort, in which the consumer can play music and change the mood lighting when trying on clothes.
Escapism isn’t just for the movies, it’s usually a primary driver of our emotional connection to buying all sorts of things, practical and impractical/the fun stuff.
And what better escape in the 21st century than virtual reality?
This Is Us
How can we best tell our story to the world?
According to Steven Spielberg, we can best tell our story by projecting it with the people in it…along with a little imagination and uncertainty.
Spielberg, a forthcoming HBO documentary, is a double-edged sword.
On the one hand, I (and most likely everyone else on the planet) cannot wait to see this in-depth look into everything Steven Spielberg. The man is a cinematic and storytelling trailblazer. On the other hand, the fact that an in-depth documentary about Steven Spielberg’s life has been filmed, produced and is ready for showtime HBO means that he’s lived a full life and that it’s now time to just reflect…?
Fortunately, the greatest filmmaker in history (my humble opinion) isn’t slowing down one bit.
Ready Player One, directed by the man, the myth and the legend, is set for release with high-anticipation next year. Then, of course, the famed director has another Indiana Jones film. Plus, he has at least a couple more Jurassic World’s to produce and guide during the next several years.
That’s the good news. Now here’s some more. We won’t just be entertained by Steven Spielberg’s imaginative movies about virtual reality, genetically modified dinosaurs causing chaos in the modern world or an adventurous professor from the mid-20th century. Moreover, we’ll be entertained by stories about, well, ourselves. That’s the true storytelling genius of Spielberg.
He suspends focus on himself in order for all of us to believe in ourselves in ways we never thought possible.
And an accompanying John Williams score doesn’t hurt either…
Spielberg premieres on HBO on Saturday, October 7th.
Happy Monday
And you thought “May the Fourth Be With You” was a big deal…
The annual gathering known as Comic Con occurred this past weekend and, once again, delivered to its fans (there in attendance and those watching online) an impressive pop-culture parade of entertaining celebrity interviews, immersive movie and television show experiences and premieres of new trailers for highly-anticipated films.
Steven Spielberg’s next film–
Okay, now that I have your full attention, please enjoy one of those aforementioned exclusive first-look move trailers that debuted this past Saturday at Comic Con in San Diego.
That’s right:
Columbus, OH-IO will be the cinematic pop-culture capital of the world next year!
Have a Better Week Than Last Week.
P.S. Yes, these movies about superheroes matter.
A Crash Course in Listening
“Speak softly and carry a big stick”
–President Theodore Roosevelt
Perhaps we should listen to softly spoken words and, from there, determine what we’ll carry…
Steven Spielberg is the greatest movie director of all-time. But how did he become a movie directing icon? The highly sought after position of Hollywood movie director requires mastering expensive, virtually unavailable and evolving technology, acquiring an acute knowledge of cameras, lighting and effects, gathering a Scrooge McDuck vault of gold coins for a single film and projecting an unforeseen vision of the world to be successful. People (business partners and fans alike) trust you to deliver on the biggest stage/screen. A hiccup could derail your dream in the same time it takes for two trains to crash.
Or, that’s the precise amount of time it takes for you to see everything.
Teachers come in all forms.
And when you realize that, you’ll be admitted to the greatest show on earth.
Jimmy's Daily Planet 