Monthly Archives: December 2014
The Epic Name of (and for) James Bond 24
There is one word to describe the 24th movie in the James Bond franchise.
And here it is:
If the movie is anything nearly as cool and sublime as the Aston Martin DB10, then fans will be in for one hell of a ride.
Spectre already feels like it will be amazing…simply amazing.
A Tale of Two Halves
The first half was a disaster. The second half had its disastrous moments too, but it showed potential.
The Ohio State men’s basketball team lost at Louisville last night 64-55 as part of the established ACC/Big Ten Challenge late last night. After the first evening of games, the Big Ten is dominating the competition 6-2.
Yes, the Big Ten is still is a pretty good/awesome conference.
To say the first 20 minutes were difficult to watch as a Buckeye fan would be accurate. It looked like most everything, but basketball. Shooting awareness and concentration was near zero and Ohio State’s zone defense led to the zoning out of its defenders, which created open layups and three-point shots by the Cardinals. Conventional wisdom would typically dictate a 35-18 lead for Louisville, ranked #5 in America (hmm?) a comfortable second half and eventual victory.
It was anything but that.
After both teams played a sloppy first half, each had their moments again and again (and again) in the fast-paced second half. However, the difference was an energized and determined Buckeyes defense that caused turnover after turnover and fought off rebound after rebound to cut the deficit to as low as 5 points late in the game. Unfortunately for Thad Matta’s guys, missed open shots, a three pointer and free throws were the final bricks (ironic, right?) in the wall preventing a magnificently improbable come-from-behind win on the road.
There were a few positive moments from the game for Ohio State, but mostly, it was negative. The Ohio State team is old and young with 5 seniors and 5 freshman and a couple sophomores. This team just experienced its first true challenge against a quick, physical and talented opponent in a hostile environment on the road. OSU’s players were sloppy, disorganized, slow, unaware of their surroundings/tall shot blockers and not competent in running a set offensive or defensive system…until the second half. The defensive pressure was quintessential Thad Matta pressure, they countered well off of turnovers and they started to make some shots. The shooting still needs vast improvement, but it got better as the game went on. The intensity was undeniably impressive. Most of the starry-eyed freshman had their moments, but nothing spectacular. And then, whoa, there was the free throw line. Let me put it this way: free throws clearly aren’t free.
This may read as a harsh criticism of the Buckeyes. Good. They needed it for their own good.
Last night’s challenge was not against an elite high school basketball academy or the Sacred Heart Pioneers. The Louisville Cardinals were a difficult opponent and emblematic of what they’ll face throughout the Big Ten season (in some form or another), as well as in March Madness, if they make it. Matta does have that minimum 20-win season on his resume…But Jae’Sean Tate, Kam Williams and D’Angelo Russell (especially Russell) need to understand team basketball, relentless concentration and the highly-talented world of college hoops. The game moves more quickly than high school and if they keep running and shooting like it’s only about them, then that first half will be on an exhausting repeat like Groundhog Day all season long. Seniors Shannon Scott and Sam Thompson will also need to add consistency to their existing basketball arsenals. But this Ohio State team needed that ass whooping last night to wake them up to the realization of how top teams play and the virtues of hard work (ie – the necessary second half defense to avoid complete embarrassment). The current dynamics of this team include exciting flashes of raw talent, experienced guidance and athleticism and the yet-to-be-determined end result.
At bare minimum, Ohio State should first strive to be a hard-working team with speed, an overwhelming defense, consistent offensive and an unknown potential no team wants to risk facing if and when that single game elimination scenario comes up/is earned come March. That is a realistically attainable goal for this squad because the season has just barely begun. There’s plenty of time.
After that, anything is possible. For at least 40 minutes, the Buckeyes have now seen, experienced and felt what happens when they play lost. As strange as it sounds, viewers found out more about Ohio State than Louisville last night. Ohio State, however clumsily, nearly pulled off an impossible comeback with a warrior’s heart.
Hopefully, The Ohio State Buckeyes continue to play like they did in the second half, yet never forget that first half.
“Coming Soon” Redefined
2015: Welcome back dinosaurs and the epic battle of good vs. evil.
Reflecting on last week’s treasure trove (however small) of movie trailers slated for mid-late 2015 release dates, it’s clear that audience engagement and connectivity is here to stay for the foreseeable future. Jurassic World and Stars Wars: The Force Awakens are already two of the must-see movies of next year. Not this year, but next year. In fact, the soonest one of the aforementioned films will be released is in seven months.
Why mention this marketing strategy now?
Because movie studios and directors are continuing to forge relationships with their fans during the speculation phase of their projects right through the development of the plot, filming in the various settings/locations and character leaks and special social media reveals several months and even a year before its theatrical premiere (ie – Interstellar’s first teaser was last November). And let’s not forget about the DC Comics Universe announcing that seemingly endless list of future superhero movies that give fans years upon years of movies to look forward to. Marvel also does its part as well in this department. This modern, evolving dynamic in the film industry is fascinating because it connects movie makers with its fans on a surprisingly constant basis. Some in Hollywood, understanding the incredible interest in amazingly sublime and complex stories with popular actors, actresses, writers, producers and directors, have created an investment in cinema.
Are the days of going to see a movie as a spontaneous weekend fling going away?
No. However, for the most ambitious and popular movies/stories (live action and animated), the trend is moving towards more involvement/persistent awareness between movie producer and fan. This can be viewed as good because the interest and connection is voluntary and exciting to its willing participants (sans spoilers). But this can also be viewed as bad because of intrigue fatigue. We live in a minute-to-minute and even second-to-second world. Few secrets are held for very long these days. Eventually, widespread speculation or new information will be released to the public. With that in mind, how many seconds and/or minutes are in seven months? One year?
While the movie going experience is becoming, well, more of an experience, it does work. Interstellar was undeniably worth the wait (I saw it twice in IMAX), as was The Dark Knight Rises and Man of Steel, serving as just a few examples. It’s likely that Jurassic World and Star Wars: The Force Awakens will be as well. It should be noted that the films that are promoted with such surreal longevity are films that reward its dedicated fans with an unforgettably rich movie experience.
In the age of information, driven through the lightning fast digital medium, the questions are whether this epic marketing strategy of teaser trailers and perfectly placed clues/special reveals can continue to sustain and produce epic results without the eventual exhaustion of an epic journey before making it the theater? Is too much being revealed in the trailers?
For now, I’m entranced by the new lightsaber, in awe and suspense of a genetically modified dinosaur (and story 22 years in the making) and delightfully eager to witness James Bond’s 24th cinematic adventure in a finely tailored suit.
2015 is setting up to be legen-wait for it…
Happy Monday!
42-28
Awesome, bittersweet, complicated, suspenseful, devastating, resilient and glorious are just a few words that encapsulate the 111th gridiron match-up of The greatest rivalry in all of sports between The Ohio State Buckeyes and That Team Up North. The Buckeyes dominated the first and last two minutes of the first half, while Michigan controlled the other 26 minutes. The result was a 14-14 tie at halftime. The second half was a bit of a back-and-forth battle, before Ohio State pulled ahead by a touchdown.
Then, it happened.
It, for the second time this year, led to the starting Buckeyes quarterback suffering a season-ending injury. For freshman phenom J.T. Barrett, it was a fractured ankle in a cringe-worthy tackle/dirty move by the Wolverine defense. The only positive takeaway from this heartbreaking moment was when rival quarterback Devin Gardner knelt down beside Barrett to console him in a great act of sportsmanship.
Well done Gardner, well done.
Playing their third string quarterback for the duration of the fourth quarter, Cardale Jones and the rest of the Ohio State offense (and defense) held strong and even extended their lead in exciting fashion in front of their anxious home crowd. For Michigan’s head coach Brady Hoke, cognizant of his steady decline of success in Ann Arbor the past few years, it seemed fitting that Ohio State’s third string quarterback effectively signed his walking papers in his final appearance (very likely anyways) in The Game held in the state of his birth.
Brady Hoke always likes to poke at Ohio State by calling us “Ohio.”
Well, “OH-IO,” Mr. Hoke, “OH-IO.”
Then, news of a missing senior walk-on with concussion issues since mid-last week made local and national headlines. Devastatingly, the story did not end well. We don’t need to go into details.
The 111th edition of The Game featured a full-range of emotions. The Buckeyes won their treasured Gold Pants for the 9th time in the last 10 years in the best damn rivalry in the land. Even with the somber news, let’s try to remember the positives from this past Saturday.
Ohio State vs. Michigan really is the greatest rivalry in sports.
Have a Great Week (Especially For All of Us Buckeyes)!