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Happy Monday
The Atlanta Falcons clearly aren’t big Mighty Ducks movie fans or they could’ve pulled off the Super Bowl LI win by, yes, flying together.
The field goal attempt was within range to put the game out of reach for the New England Patriots late in the fourth quarter by the Atlanta Falcons, but the offense wasn’t in sync and, consequently, their chances of winning went bye-bye-bye.
Christopher Walken knows what I’m talking about.
New England Patriots 34 – Atlanta Falcons 28 in OT.
Admittedly, Super Bowl LI (51) did not present the greatest slate of commercials. Still, there were a few amusing submissions. The Bai drink ad above, the Budweiser journey and the Mr. Clean commercial with the hilarious twist were quite entertaining. Interestingly though, the shortest ad was arguably the best last night.
The creative team at Amazon Echo, which is essentially Siri for the home, wrote and produced a genuinely sweet moment between a father and daughter watching football. The simplicity and the smile-worthy moment was not only what fans of all ages needed and appreciated, but desperately what the NFL needed and appreciated (ie – ratings decline).
Will there be a Little Giants sequel…?
Have a Better Week Than Last Week.
Food-Safety-Guacamole
“Puppy-Monkey-Baby, Puppy-Monkey-Baby…Puppy. Monkey. Baby.”
Soda, cars, taxes, beer (and post-Super Bowl intimacy) were a few of the diverse industries that spent millions of dollars on commercials and brand messaging during Super Bowl 50. Most of the ads were pretty standard for marketing’s biggest night of year. Actually, as yesterday’s Happy Monday! blog post highlighted, the best ad wasn’t technically an ad at all.
Peyton Manning: Super Ad Champion.
Surprisingly, the one company that would have benefited from an informative (and reassuring) prime-time Super Bowl commercial didn’t say a word on Sunday night.
In other words, Chipotle’s kitchen was closed again.
With a months-long problem of patrons getting sick from E.coli in multiple locations nationwide, the logical next-step for the favorite food franchise seemed to be one commercial away. Imagine if Chipotle founder Steve Ells faced the camera and directly addressed the painful concerns customers have (literally and figuratively) and explained what he and his restaurants have done, are doing and will do to comply with and resolve their health issues to recover the damage done to its reputation?
An ad without spin would’ve been refreshing. In many ways, a refresh is what Chipotle needs right about now.
Simplicity and candor seemed to work brilliantly for Peyton Manning and Budwesier.
Happy Monday!
‘Tis no secret that penguins are beloved birds. They are cute, surprisingly graceful in their wobbliness, majestic in water and always dressed to the nines. While Thanksgiving has yet to occur, and some may even grimace at the very mention of Christmas in early November, the television commercial below is really something special.
Department store John Lewis for the win.
Try to see the world a little different this week!
Jimmy's Daily Planet 