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By the Hammer of Thor’s Lore (& YouTube)
Movie trailers (which now include the subset “teaser trailers”) have evolved into an art form.
It’s true.
There’s an argument to be made that the trailer (or collection of trailers) for certain films is quite literally better than the film itself. I know what you’re thinking: 2 1/2 minutes is better than a couple hours of entertainment?
Well, men think so.
Anyways, this is why the release of a movie trailer online and through various social media channels has become such a grand event for movie fans. Sure, there are still special previews during major television events, like the Super Bowl or March Madness. However, given the immediacy, widespread access and viral marketing dynamic of the internet (ie- YouTube), movie production companies continue to take full advantage of this unrivaled digital communicative infrastructure.
Ladies and gentlemen, I present to you the first teaser trailer for Thor: Ragnarok that will premiere in theaters this November.
12.5 million+ voluntary views and counting on Marvel’s YouTube channel in less than 24 hours.
And this ever-increasing metric is just for the teaser trailer…in April.
Happy Monday
Something wonderful happened over the weekend, specifically this past Saturday.
If you are unfamiliar with the name Gal Gadot, don’t worry, because you will be well acquainted with her name and her otherworldly skills soon enough (in a matter of paragraphs). If you are familiar with the female heroine Wonder Woman, then this blog post will be a terrific way to start your week.
For the first time ever, Wonder Woman will be given the silver screen treatment on June 2nd of this year. About time, right? Thus far, director Patty Jenkins (a wonder woman herself), Warner Bros. Pictures and DC Comics have released a couple brilliant posters and a teaser trailer for this landmark film for the legendary female superhero. But this past Saturday, Wonder Woman fans were thrilled when the “origin” trailer was released online and through social media.
In a single word: Yes.
Gal Gadot (Wonder Woman) is a name people (most especially countless girls and women) won’t forget.
Have a Better Week Than Last Week.
Wanting Clark Kent’s (Super) Character
Coldplay’s musical prowess is an imaginative playground with many leaps and (fortunately) no bounds.
Collaborating with The Chainsmokers (because when you listen to their songs, you’re addicted), the British quartet formally known as Coldplay provided a wonderful gift to its listeners today. And, quite honestly, these two musical groups created a visual gift by way of a lyrical video that will spark happy memories of dreaming, love, superheroes and overall awe at the wonder of life past, present and future. A song with a positive, wishful ambition is simply refreshing.
One could say that this new lyrical video that debuted today is Sprite-level refreshing.
Ladies and gentlemen, Coldplay and The Chainsmokers present “Something Just Like This.”
We all need something just like this in our life.
The “C” in Muscles Stands for Comedy
In the modern cinematic battle between DC Comics and Marvel, I will tip my cap to the latter for the following:
DC’s movie quality and slate of beloved characters are far superior, but Marvel is definitely having a lot more fun off the silver screen.
Back on August 29, 2016, Jimmy’s Daily Planet wrote about and featured the first installment of Thor adjusting to the grind of a 9-5 job during his absence in the first Avengers movie. And to answer your next question, yes, that video with Thor and his Earth friend and roommate, Darryl Jacobson, is quite entertaining.
What could be more entertaining than that?
I’m glad you asked. How about the brand new second video of Thor & Darryl that just dropped today…
Even if the exchange rate is slightly below average right now, I’d still take a few gazillion dollars with a few bucks knocked off.
Jimmy's Daily Planet 