Blog Archives

The “C” in Muscles Stands for Comedy

In the modern cinematic battle between DC Comics and Marvel, I will tip my cap to the latter for the following:

DC’s movie quality and slate of beloved characters are far superior, but Marvel is definitely having a lot more fun off the silver screen.

Back on August 29, 2016, Jimmy’s Daily Planet wrote about and featured the first installment of Thor adjusting to the grind of a 9-5 job during his absence in the first Avengers movie. And to answer your next question, yes, that video with Thor and his Earth friend and roommate, Darryl Jacobson, is quite entertaining.

What could be more entertaining than that?

I’m glad you asked. How about the brand new second video of Thor & Darryl that just dropped today…

Even if the exchange rate is slightly below average right now, I’d still take a few gazillion dollars with a few bucks knocked off.

Whatever Happened to Predictability? The Iron Man, The Captain America, Wanda Maximoff?

Thor went to work at a 9-5 job earlier this year. Now, Marvel’s Avengers have perfected the functionality of a time machine.

A nostalgic time machine, to be precise.

(Yes, actress Elizabeth Olsen’s sisters are Ashley and Mary-Kate Olsen from the sitcom Full House)

If this doesn’t put a smile on your face to start the week, I’m not sure what will.

The ’80s and ’90s hold a special place in people’s hearts for a variety of reasons. One of these reasons centers on the wholesome, family-friendly sitcoms. Full House certainly falls in the category of a TV show beloved by many, many fans. The deft editing by YouTube user “Zach Ace” (as seen above) played on the family-like dynamic of the Marvel cinematic universe. Interweaving people or superhero characters into opening credits like Full House isn’t a new phenomenon, but the take by “Zach Ace” is pretty spot-on.

On the one hand, could you imagine if Marvel’s marketing department used this video, in some way, to promote a new film or an announcement related to its films? On the other hand, who would’ve thought that Full House and Iron Man would be go together like a Hawaiian vacation and a clipboard of fun?

Danny Tanner, sure, but he’s the one with the clipboard of fun things to do.

Happy Monday!

Just another Jimmy’s Daily Planet electronic letter.

Seizing the opportunity for a viral video moment, Marvel creatively filled in the narrative gap for where the mighty and powerful Thor was during the 2016 movie Captain America: Civil War. The general tone of the Marvel cinematic superhero universe is bright, explosive fun with comic book dialogue. And this lighthearted aura opens the door for marketing strategies that play on that entertaining dynamic.

Exhibit A:

By the hammer of Thor, that’s awesome.

Have a Mighty Week!

The Artistic Engineering of Class

First, the second viewing of Jurassic World in 3D was a seamless sight for audiences. Similar to Jurassic Park in 3D, this franchise and its cinematography is a perfect fit for this evolving technology.

The build-up for Jurassic World last week and its indominous weekend was validation that this summer blockbuster for the ages delivered as the best follow-up to its untouchable original. Furthermore, in a gracious display of congratulations by the team at Avengers for Jurassic World surpassing its standing as the highest grossing movie over an opening weekend, Marvel made the following picture with a personalized congratulations to Steven Spielberg, Colin Trevorrow, Chris Pratt and others.

(Kevin Feige, Twitter)

(Kevin Feige, Twitter)

By the hammer of a T-Rex that’s cool!

What’s nice is that this creative gesture is a bit of a tradition between box office rivals in Hollywood. Here’s what Steven Spielberg wrote to George Lucas a few decades ago in an issue of Variety magazine.

(Letters of Note)

(Letters of Note)

Those are two killer movie hybrids.