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[Burger] Press is More

A three-worded question changed a fast food chain forever:

“Where’s the beef?”

When Wendy’s released their (now) signature :30 TV commercial in 1984, the company forever altered customers’ expectations for ordering and eating tasty, affordable burgers. The square-pressed burgers that extend beyond the bun was, and is, a big deal. More than thirty years later, any viewer of a cooking show can attest that countless chefs, cooks and restaurants have adopted the Dave Thomas approach for a myriad of dishes of ignoring food borders in favor of maximizing deliciousness. To think that 3 elderly women (and a marketing team) changed the food game forever in half a minute.

Respect.

And thank you.

Those women changed the game so much that a certain ’80s-inspired comedy that involved a time-traveling hot tub made sure to include a popular question from the decade in its prominent flashback scene.

Where’s the beef (reference)?

Put simply, the legacy of Dave Thomas and Wendy’s far exceeds the doors of its restaurants around the world.

And nobody has a beef with that.

Happy Throwback Thursday!

Whine & Dine

TGIF!

Tastes great, it’s fine.

Friday is a great day to get outside of our comfort zones and try new things. This includes our sometimes restrictive food palate. A fun ritual is to pick a new restaurant (fancy or hole-in-the-wall) and taste something you’ve never dared to experience before. Relax in knowing this doesn’t mean indulging at the Anthony Bourdain-extreme, but just a small food item or drink would suffice.

An entire meal is more fun though, especially if it’s broken into six-courses. If you can, get Jimmy Fallon and Blake Shelton to sit at your table.

Sake really is the bomb.

Priced Into the NFL Through the ATL

People say, “The way to a man’s heart is through his stomach.”

According to the Atlanta Falcons, his wallet may be a close second.

“In any fan survey, food and beverage is one of the most important drivers of fan experience and the one that is the most broken,” Cannon said. “It’s either lack of quality, lousy delivery or bloodcurdling pricing.”
–Steve Cannon, AMB Group CEO

To be more specific, a revised menu for Atlanta Falcons games in 2017:

falcon food

(Atlanta Falcons Twitter)

Equate this revolutionary move (yes, food prices are so high at every sports stadium that this can be considered, “revolutionary”) with the installation of state-of-the-art scoreboards and seats. By conceding to the public that the prices across the board for average food and drinks at sporting events are senselessly astronomical, the Atlanta Falcons have put sports programs (collegiate and professional) on immediate notice.

Lower prices or else.

The “or else,” thanks to the Falcons, appears to have been weakened in no small measure. People are increasingly being priced out of the refreshment market at sporting events. Particularly if the lower-priced menu works (quality and revenue), if other venues and teams don’t follow with similar revisions, they will be viewed as unnecessarily greedy. Ticket prices and seating options for the games alone are out of control, not including any special rivalry, tournament or championship.

On a completely unrelated note, have you noticed your friends investing in stunning high-definition TVs and sound systems as opposed to spending the equivalent on a single game to be seen from the rafters? Can’t imagine why this is…

It seems like Mr. Cannon and Co. are attempting to get the pendulum to slowly swing back towards prioritizing and rewarding fans and their experience. Sporting events are supposed to bring us together for fun, memorable moments. If you want to pay extra for special benefits (view, proximity, parking, etc.), that’s one thing. But to pay for the 50-yeard line package at a football game for the bare minimum in terms of quality of seats and the crazy high cost of a small popcorn and a single drink is what infuriates so many sports patrons.

We have to contemplate our bank statements before “investing” in a hamburger.

The Atlanta Falcons are at least trying to ease a little bit of the monetary pain. And while we won’t know the verdict without people paying for and responding to the more affordable menu, the prospect is nonetheless promising as a first step.

$5 for domestic beers still seems quite high. However, that may be an issue of sobriety control as opposed to a cost-benefit analysis.

Falconry does require a clear mind. The falcon can’t be hot-dogging it.

Actually, for two bucks in Atlanta next year, falcons (and its fans) will be able to.

Was McDonald’s Always Lovin’ It?

McDonald’s makes the best french fries in the world. Reaching into the bag or sitting under the golden arches and taking that first salty bite is a serene experience.

Have you ever wondered how this perfect encapsulation (and magnetism) of fast food deliciousness came to be?

The story of this revolutionary fast food restaurant highlights how an idea took off and never looked back. After visiting McDonald’s #1 courtesy of Ray Kroc outside Chicago in Des Plaines, Illinois and Hamburger University in Oak Brook, Illinois, the history of McDonald’s came alive. This is not simply a family-friendly restaurant chain, but something much more. There’s an “it” factor.

I even have an authentic Hamburger U flag to prove it!

Arriving in theaters this August, Ray Kroc’s drive and ambition can be seen as Michael Keaton, Laura Dern and Nick Offerman star in The Founder that illustrates the saga of how we’ve all come to love McDonald’s. But first, let’s see how Mr. Kroc and the McDonald brothers cleaned the grease stains that appear to have put the now multi-billion franchise in some early jeopardy.

Even if you are not a fan of McDonald’s or fast food, Ray Kroc changed the way millions upon millions of people around the world (yes, you and me) eat not just on a daily basis, but on a meal-meal and snack-to-meal basis.

Speaking of which, I wonder if there’s some golden arches near by?

Just kidding! Of course there are.

McDonald’s even has a monopoly on fast food jokes.