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Betting Big on a Message
“I want you to want me”
Late last night, the quintessential ’90s romantic comedy (with raw emotional depth, edge and incredible deftness at the angst and hilarious realities of living within the relentless tornado of high school cliques) 10 Things I Hate About You played on HBO and it was a wonderful escape. This movie, with a pitch perfect cast, shows what can happen when creative storytellers (actors and actresses) are given a creative story (the script) to interpret intersections of romantic quests, heartbreak with seemingly immovable barriers and the continuous dancing on the edge between funny and crude.
For those who have seen 10 Things, the latter always fell on funny.
And that’s the point. The 100-minute movie still sparks repeat views and flashbacks of happy, nostalgic memories because it told a fantastic story that connects with people in a positive light. This despite its all-to-familiar gut-wrenching moments of trying to find and understand love. The journey was tough (with subtle nods to a tame Shakespeare play), but genuinely worthwhile and enjoyable. While I could write a glowing analysis of more than 10 things I love about this movie (c’mon, I had to), the purpose of this blog post is to highlight the investment people will make for a story that takes the time and effort to be worthy of being paid attention to.
There are lots of substantial topics one could write about from this 1999 classic, but the issue today is highlighting its storytelling prowess. If you think about your favorite television commercials or advertisements, falling somewhere within the digital and print universe, odds are high they are clever and likely don’t appear like a linear plug of a product or company. They’re different in some way. These companies made the choice to be distinguishable, while maintaining high standards. And it’s the firms that choose to mix some traditional themes with a little bit of unorthodox communication and engaging characters that establish themselves as more than a product or company.
They become a story worth investing time and money in. These firms elevate their message and image above the competition with the rare quality of continuously maintaining people’s attention, like a movie that’s still as popular, unique and relevant today as it was 16 years ago.
And isn’t the quotation at the top of the page (the name of a song covered in 10 Things I Hate About You, as well as a major plot point) the primary message of any business?
Superman’s Bright(er) Future
This blog is called, “Jimmy’s Daily Planet.” Therefore, intriguing Superman news naturally takes some precedence.
When fans saw Man of Steel in summer 2013, the tone was darker than past film adaptions of the greatest superhero in history. It was understandable, since it was an origin story rooted in realism and constructed in the same spirit as the successful Batman Begins. The latest Superman movie was co-conceived and co-executive produced by the brainchild of Batman Begins and its two cinematic follow ups: Christopher Nolan and Co. For The Dark Knight trilogy, that bleaker color scheme was a brilliant visual decision. However, Superman is not as emotionally dark and conflicted as Batman. There can be moments of inner-friction, but nothing sustaining.
Superman proudly stands for “truth, justice and the American way.”
The brightness of the character and his surroundings never illuminated to full potential, specifically at the end. This seemed to dispel what appeared to be a clever diluting technique that would have symbolized his “coming into the light” of himself, his super powers and his grand purpose in life.
VideoLab produced a fascinating video analysis comparing the real colors when filming versus the finished altered colors in Man of Steel, a final call made by director Zack Snyder.
When the true Man of Steel sequel (not Batman v Superman: Dawn of Justice) comes out in the next couple to few years, it’ll be worth noticing the brightness of the film’s color scheme.
Here’s to hoping that “S” will really pop-off the screen when his journey continues.
Happy Monday!
A bootleg is nothing new. As a matter of fact, for anyone who has ever walked through the bustling streets of a major city, it’s as common as a 3-figure gold Rolex. Sure, the time is only right twice a week, but it looks like a Rolex at passing glance.
But what happens when a bootleg teases something that hasn’t reached a global audience yet and it changes an entire movie studios’ elaborate trailer release plan that was only a few days away from occurring with spectacular fanfare and that even forced a direct response from the director of said film the very next day?
Welcome to director Zack Snyder’s world last Thursday night.
It’s being reported that the trailer leak of Batman v Superman: Dawn of Justice late last week originated from Brazil with a cell phone capture of the trailer with Portuguese subtitles. The quality was low, yet it clearly showed it was for the highly-anticipated superhero epic to-be-released on March 25, 2016. Snyder took to his Twitter account Friday to attempt to counter the early teaser trailer release with the official video and hashtags, “#BatmanvSuperman #NotBlurry #NotPirated.”
While the planned IMAX event at select movie theaters tonight will feature the trailer, a message from Snyder, a few additional shots and some goodies, below is the long-awaited trailer for the public:
Snyder was clever at leaving Easter eggs throughout Man of Steel (regarding Bruce Wayne, Lex Luthor and Aquaman) and it seems he’s continued this fun trend in the trailer above. Watch it again and pause at the 1:21 mark. Notice that question mark on the cement column in the foreground on the left side with Batman standing in the background…?
Have a Super Week!
P.S. The first look at Ben Affleck as Bruce Wayne brooding (a pivotal expression for the character) somehow appears to have missed the mark, confirming my initial criticism of his casting. And yes, it may be a hasty response (fair enough) and it was always going to be impossible to follow Christian Bale and The Dark Knight trilogy, but still…