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Betting Big on a Message

“I want you to want me”

Late last night, the quintessential ’90s romantic comedy (with raw emotional depth, edge and incredible deftness at the angst and hilarious realities of living within the relentless tornado of high school cliques) 10 Things I Hate About You played on HBO and it was a wonderful escape. This movie, with a pitch perfect cast, shows what can happen when creative storytellers (actors and actresses) are given a creative story (the script) to interpret intersections of romantic quests, heartbreak with seemingly immovable barriers and the continuous dancing on the edge between funny and crude.

For those who have seen 10 Things, the latter always fell on funny.

And that’s the point. The 100-minute movie still sparks repeat views and flashbacks of happy, nostalgic memories because it told a fantastic story that connects with people in a positive light. This despite its all-to-familiar gut-wrenching moments of trying to find and understand love. The journey was tough (with subtle nods to a tame Shakespeare play), but genuinely worthwhile and enjoyable. While I could write a glowing analysis of more than 10 things I love about this movie (c’mon, I had to), the purpose of this blog post is to highlight the investment people will make for a story that takes the time and effort to be worthy of being paid attention to.

There are lots of substantial topics one could write about from this 1999 classic, but the issue today is highlighting its storytelling prowess. If you think about your favorite television commercials or advertisements, falling somewhere within the digital and print universe, odds are high they are clever and likely don’t appear like a linear plug of a product or company. They’re different in some way. These companies made the choice to be distinguishable, while maintaining high standards. And it’s the firms that choose to mix some traditional themes with a little bit of unorthodox communication and engaging characters that establish themselves as more than a product or company.

They become a story worth investing time and money in. These firms elevate their message and image above the competition with the rare quality of continuously maintaining people’s attention, like a movie that’s still as popular, unique and relevant today as it was 16 years ago.

And isn’t the quotation at the top of the page (the name of a song covered in 10 Things I Hate About You, as well as a major plot point) the primary message of any business?

Happy Valentine’s Day!

February 14th celebrates Saint Valentine. In 2014, this holiday is usually celebrated in the form of delicious chocolates (maybe York Peppermint Patties?), red roses, a romantic, candlelit dinner at a fancy restaurant and maybe a surprise or two depending on the gentleman or the woman. This is the perfect day to do something completely unexpected, amazing and heartwarming that will solidify just how much you care for the most important person in your life, married or dating.

What to do? What to do?

One of the best suggestions Jimmy’s Daily Planet can give to all the lovers out there is to do something subtle and nonchalant…after all, making a big, spectacular scene would totally be the wrong way to go and would be the complete opposite of something unforgettably awesome, right?

Happy Valentine’s Day!