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Luke is Skywalking the Line Between Good and Bad?

Why wasn’t this clip from a Mark Hamill interview attached to the first teaser trailer for The Last Jedi?

Ladies and gentlemen, it’s clear as a glass of water that Star Wars is kind of a big deal. Even if you aren’t a fan, the cultural impact of Star Wars has and will cross your path somehow, someway. If you follow Jimmy’s Daily Planet (thank you if you do!), then you saw the very first teaser trailer for The Last Jedi last Friday just minutes after 12:00 p.m. ET right here on this blog immediately after it debuted and was officially posted online. The teaser trailer appropriately followed a Last Jedi panel discussion at the 40 Years of Star Wars celebration.

Writer and director Rian Johnson and superstar producer Kathleen Kennedy knew how to treat their audience.

The Last Jedi teaser trailer is awesome. And in the Star Wars mania surrounding this trailer, Mark Hamill (Luke Skywalker) and Daisy Ridley (Rey) recently did a joint interview with ABC News. The teaser trailer revealed limited details while the aforementioned interview, well, just watch below.

That’s what you call the second teaser trailer for The Last Jedi.

The Vintage, Homey Style is Back

Rogue One is one week away from being available for purchase in a video store (well, a big store with a limited movie section) and it currently has the number one commercial.

The ’70s and ’80s, among many things, featured the revolutionary cinematic franchise Star Wars, the rise of storyteller Steven Spielberg and the never-to-be-forgotten VHS (Video Home System). As covered on Jimmy’s Daily Planet around this time last year, the creative team behind The Nice Guys engaged in a brilliant marketing campaign to promote its highly-entertaining buddy cop film. Based in the ’70s, The Nice Guys had a few trailers. All well done. But one of those trailers rose above the rest by having the gritty, quintessential and unique film quality of a movie literally released in (you guessed it) the ’70s.

And YouTube user Damien Kazan channeled the same creative spirit and took it to the next nostalgic level for a crazy awesome commercial marketing…a VHS copy of Rogue One.

If only the distribution team behind Rogue One could have pulled off a special edition VHS version of this critically-acclaimed Star Wars Story for purchase. Regardless, this VHS commercial is undeniably rad.

This fan-made Rogue One commercial is outstanding.

4K TV’s certainly have no issue capturing the crown as the resolution king in family rooms around the world today, but it may be damn near impossible for 4K (and 8K, etc.) to ever capture the nostalgic movie magic from the days of the VHS.

1980s-something for the win.

This IS the Star Wars News You’ve Been Looking For

“We’re starting talk about what could happen after Episode IX. About what could be another decade-and-a-half of Star Wars stories,” Iger said Thursday during a talk in Santa Monica.
–The Hollywood Reporter, March 23, 2017

While the original trilogy is untouchable (the originality, cultural impact, cast, story, etc.), if The Force Awakens and Rogue One are any indication of the quality of the Star Wars films to come, then the quote above by Mr. Iger should be received with elation by fans. It’s clear that the next generation in this franchise is being introduced and groomed for their own bright cinematic spotlight. And, thus far, these 20-something and 30-something Star Wars newcomers (Daisy Ridley, John Boyega, Adam Driver, Oscar Isaac, Lupita Nyong’o, Domhnall Gleeson, Felicity Jones) are impressing in exciting, dynamic ways.

Star Wars as a cinematic universe is here to stay and Star Wars as a vacation destination is on-track for a 2019 opening at Disney’s Hollywood Studios and Disneyland. The latter was confirmed in a report from last month.

This all started with one of the wildest and craziest ideas for a film that soared to impossible heights back in 1977. Amazing.

If these forthcoming Star Wars lands don’t perfectly capture the magic of movies, I don’t know what does.

Happy Monday

Did you think a trailer was the opening act for marketing a new movie in the 21st century?

Think again.

And then think about what this title means for the next epic chapter in the Star Wars cinematic universe.

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Star Wars: Episode VIII – The Last Jedi was written and directed by Rian Johnson (Looper, The Brothers Bloom, Brick) and the 43-year-old has set the bar at a next-level height for his December 15, 2017 release date. The title immediately brings to mind a battle of good vs. evil not seen since Luke Skywalker and Darth Vader’s iconic fight in The Empire Strikes Back back in 1980. Without diving too deep into the reaction Mr. Johnson and Co. expect, I caution you to take a step back and consider that the real hook in this title is visible, yet disguised.

In other words, I suspect “The Last Jedi” is (stay with me here) a Jedi mind trick in and of itself.

What kind of Jedi mind trick? I don’t know.

But extra curious of a mind-blowing, bonus twist I am.

Have a Better Week Than Last Week.

P.S. Remember that Rian Johnson released a special video for fans about wrapping Day 1 of filming Star Wars: Episode VIII back in mid-February of last year (as featured on Jimmy’s Daily Planet), so the hype for this movie has been building for what will turn out to be about 2 years come this December.