Did you think a trailer was the opening act for marketing a new movie in the 21st century?

Think again.

And then think about what this title means for the next epic chapter in the Star Wars cinematic universe.

Star Wars: Episode VIII – The Last Jedi was written and directed by Rian Johnson (Looper, The Brothers Bloom, Brick) and the 43-year-old has set the bar at a next-level height for his December 15, 2017 release date. The title immediately brings to mind a battle of good vs. evil not seen since Luke Skywalker and Darth Vader’s iconic fight in The Empire Strikes Back back in 1980. Without diving too deep into the reaction Mr. Johnson and Co. expect, I caution you to take a step back and consider that the real hook in this title is visible, yet disguised.

In other words, I suspect “The Last Jedi” is (stay with me here) a Jedi mind trick in and of itself.

What kind of Jedi mind trick? I don’t know.

But extra curious of a mind-blowing, bonus twist I am.

Have a Better Week Than Last Week.

P.S. Remember that Rian Johnson released a special video for fans about wrapping Day 1 of filming Star Wars: Episode VIII back in mid-February of last year (as featured on Jimmy’s Daily Planet), so the hype for this movie has been building for what will turn out to be about 2 years come this December.