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Happy Monday
First Star Wars in 2015 and now Indiana Jones in 2020.
Yes, Harrison Ford is returning to play a few of his most iconic (and beloved) cinematic characters. Mr. Ford was awesome as Han Solo in The Force Awakens and there’s no reason to suspect he will let fans down as Professor Jones in 2020 with Steven Spielberg at his side.
Well, as long as George Lucas doesn’t get the final call on the script (cough cough Kingdom of the Crystal Skull).
However, 2020 is still a long way off into the future. If only there was another iconic character Mr. Ford could revive in the meantime…
The original Blade Runner from 1982, a model for many subsequent science-fiction films, seems to have a worthy successor in Blade Runner 2049 based solely on the first full-length trailer released today.
Have a Better Week Than Last Week.
Happy Monday
Fact: Today is Monday.
Better Fact: Today does not have to feel like Monday.
Mondays get a bad rap. But you have to feel some sympathy for Mondays as it’s the first day that follows our fun, relaxing weekend. That’s a rough, picked-last-during-recess kind of gig. Now, in an attempt to give Mondays a better reputation, let’s give that word a temporary substitute.
For the sake of this blog post, the word Monday will be replaced with the word jazz.
Here’s to that pure Monday jazz.
Sometimes, you just have to escape into la la land to hear a different, more stirring beat to that same old song.
Have a Better Week Than Last Week.
2049 is…2017?
Whatever the industry, teaser trailers for movies have changed the game of advertising and marketing.
Exhibit 1,234 (a random number, but it’s a fun number to write and see written) is the teaser trailer for Blade Runner 2049, which is the long-awaited sequel to the 1982 science-fiction film that’s helped define the genre. This trailer release was covered on Jimmy’s Daily Planet back on December 19, 2016 when Warner Bros. Pictures debuted the film’s first look. However, after watching this same trailer dozens and dozens of times (on my computer, phone and Apple TV), something finally clicked. And that is that movie trailers, like Blade Runner 2049, are the modern equivalent of the “Mad Men” era of print ads.
Teaser trailers tell a story with just enough details to inform the viewer, yet not enough information to satisfy one brief look into the movie/the product. The point of this blog post is to consider that the companies or organizations that can successfully tap into and transfer the captivating storytelling power of a teaser trailer into their marketing and/or advertising business plan for their clients will win the day.
And the next day…and the next day…and, you get it.
Even if you haven’t seen Blade Runner or even if you aren’t a science fiction fan, watch this teaser trailer and try to say you aren’t at least slightly intrigued about what happens next in this futuristic world.
Ryan Gosling’s character was right: “Things were simpler then.”
And things are also more exciting now.
It’s Oscar Season…La La La
Will La La Land be Titanic at the Academy Awards way back in 1998?
Or Titanic the ship in reality…
The musical sensation La La Land has tied James Camerson’s cinematic epic Titanic (and All About Eve) with 14 Oscar nominations. Released at the end of 2016, the film starring the much-awaited Crazy, Stupid, Love reunion between Ryan Gosling and Emma Stone is the it movie in Hollywood right now. Critics love the movie and, most importantly, fans love this movie. La La Land looks amazing.
Will the romantic musical dominate the 89th Academy Awards?
We’ll find out Sunday, February 26, 2017.
Until then, let’s watch star Oscar nominee Ryan Gosling (Actor in a Leading Role) discuss his experience making La La Land as Sebastian during a recent interview.
Hollywood is defined as a city of stars.
But the question is which stars will forever shine a little brighter than the rest on the night of February 26th?
Jimmy's Daily Planet 