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This Story Has a 97.6% Chance of Success
Maybe the only cultural phenomenon that can compete with the summer Olympics in Rio is, you guessed it, intergalactic space battles.
That’s why NBC and Lucasfilm Ltd. timed the release of the official trailer for Rogue One: A Star Wars Story to premiere during prime time Olympics coverage last night. In a wise tactical move, the trailer was teased all week for this Thursday, but never given an exact time. Promos throughout the week cleverly combined Olympians and their special moments and gold medal triumphs throughout this first week’s competition with the trailer music and quick dramatic cuts from the initial Rogue One teaser trailer for a uniquely inspirational and entertaining cross-promotion. Ladies and gentlemen, this is how you develop and execute a successful television marketing strategy that seamlessly transitions into the digital sphere of instant viral video status.
12 Hours Later: Nearly 3.5 million views on the Star Wars YouTube channel and 60,600 Retweets and 63,600 Likes on the Star Wars Twitter account.
During a week that’s resulted in many, many complaints from American viewers of NBC’s Olympics coverage, fans of the beloved franchise (and even non-Star Wars fans) were treated to a movie preview with exciting settings, thrilling action sequences, a strong heroine and a catch-your-breath moment of nostalgia.
Rogue One won’t arrive in theaters until December, but this Star Wars story could very well be given the Olympics treatment:
Individual high points for various elements of the film, as well as applause heard all-around your cinema as the credits roll.
Whassup America
#America.
Budweiser, in yet another savvy marketing move, will boldly promote patriotism on its label for beer drinking from sea to shining sea.
People drink beer when they’re happy and people drink beer when they’re sad. It’s a fairly simple product with a genius and timeless business plan. Few companies take advantage of and elevate within the alcoholic industry as well as Budweiser, as evidenced above and in their unforgettable commercials. And this year, Americans will be able to joyfully drink America when cheering on Team USA at the summer Olympics in Brazil. Conversely, Americans will be able to drink America (and their sadness away) during the presidential election.
Once again, Budweiser is not only aiming to be the most favored beer brand in the country, but it’s striving to be synonymous with the United States of America and its ideals. The people, brands, industries, products, places, events, etc. that embody this nation’s unique character have a proven track record of success. In an election cycle with so much cynicism and dissatisfaction from all sides of the spectrum pining for vision and leadership, at least Americans (21 and older) can toast and drink to something indisputably incredible:
America.
Jimmy's Daily Planet 