The Ultimate Superhero Face-Off?

Wednesday is a wonderful day to wonder about what could have been. For instance, what if Nicolas Cage was cast as Superman?

Before you start laughing too loudly, this was, at one point in the late ’90s, a legitimate conversation.

supermanlives2.0.0

The rumored title of the movie was Superman Lives. Probably not the best title in the off-chance it wouldn’t get made (check) because of the obvious counter headline for reporters: Superman’s Dead.

C’mon screenwriters, that was too much of a lay-up.

However, thanks to creative video editing, YouTube user “Epic Wolf Films” has given fans a glimpse into what Nicolas Cage would look like as Superman in the Dawn of Justice.

As absurd as it is, Nicolas Cage is still 7 kinds of crazy awesomeness. He’s certainly not my pick to play Superman, the greatest superhero in history, but I’m pretty sure I wouldn’t not watch the movie in the trailer above…

The film could be titled Superman: A National Treasure.

It’s quite the declaration, but Superman is a character with a certain degree of independence.

Hey Girl, Here’s the Story

Marketing, at its core, is storytelling.

A wide-variety of industries have increasingly become less static regarding its interaction with consumers and have evolved towards establishing a relationship with desired demographics. The 20th century model of films, for example, included a trailer (maybe two) and then the release of the movie shortly thereafter. This simplicity worked beautifully. A great product will always sell. Back in 1993, Jurassic Park earned a staggering box office total of more than $1 billion.

So, why the recent change?

Millennials and 21st century social media.

This paradigm shift in viral entertainment marketing has been detailed and explored many times on this blog. This ever-changing dynamic is fascinating. Studios and actors are seizing on opportunities to make their product (a song, album or movie) a continuous, personable experience as opposed to a singular event one evening or afternoon. By connecting in unique ways and through clever mediums, fans are rewarded with special features, bonus clips and share-worthy content.

Brands are showing they care as much as the fans.

Enter Russell Crowe and Ryan Gosling who recorded a funny behind-the-scenes “therapy session” about their real lives/”real lives” outside their upcoming film.

A heads up: The “Hey girl” meme has been a pop-culture phenomenon among young women for years. If you’re on Facebook, Twitter or Instagram, odds are very high you’ve seen one of these fan-made tributes.

As it turns out, Mr. Crowe and Mr. Gosling have a great sense of humor about their public perceptions.

On a slightly related note, The Nice Guys arrives in theaters on May 20th.

And yes, there are more of these videos in this clever non-promotion (but actually a promotion) for The Nice Guys.

Plus, Ryan Gosling’s voice wasn’t the only thing to experience a major change in that scene. Did you recognize the surprisingly not high-pitched therapist?

Happy Monday!

The park opens…again.

Jurassic World is poised to continue its dominance, this time with HBO subscribers. The 4th installment in the Jurassic Park franchise made its first television premiere this past weekend. Watching the opening sequence again reignites the imagination of viewers as to why it was the cinematic monster of last summer. The first 10 minutes of the film are quintessential Spielberg, proof that director Colin Trevorrow did his homework for rebooting the series with a familiar tone and trademark character development.

The tease for something mysteriously epic is established from the first frame.

And the first minute was perfect for the story that unfolds. In fact, these sixty seconds are a clever throwback to the original.

Here’s to Devising/Genetically-Engineering an Incredible Start to the Week!

Was McDonald’s Always Lovin’ It?

McDonald’s makes the best french fries in the world. Reaching into the bag or sitting under the golden arches and taking that first salty bite is a serene experience.

Have you ever wondered how this perfect encapsulation (and magnetism) of fast food deliciousness came to be?

The story of this revolutionary fast food restaurant highlights how an idea took off and never looked back. After visiting McDonald’s #1 courtesy of Ray Kroc outside Chicago in Des Plaines, Illinois and Hamburger University in Oak Brook, Illinois, the history of McDonald’s came alive. This is not simply a family-friendly restaurant chain, but something much more. There’s an “it” factor.

I even have an authentic Hamburger U flag to prove it!

Arriving in theaters this August, Ray Kroc’s drive and ambition can be seen as Michael Keaton, Laura Dern and Nick Offerman star in The Founder that illustrates the saga of how we’ve all come to love McDonald’s. But first, let’s see how Mr. Kroc and the McDonald brothers cleaned the grease stains that appear to have put the now multi-billion franchise in some early jeopardy.

Even if you are not a fan of McDonald’s or fast food, Ray Kroc changed the way millions upon millions of people around the world (yes, you and me) eat not just on a daily basis, but on a meal-meal and snack-to-meal basis.

Speaking of which, I wonder if there’s some golden arches near by?

Just kidding! Of course there are.

McDonald’s even has a monopoly on fast food jokes.