Monthly Archives: March 2016

Happy Monday!

The future for Marty McFly and Doc Brown was 2015, but 2016 is when the public can gets its first real grip on that iconic future…

The Nike HyperAdapt 1.0 will be available to every single Back to the Future fan in the world during, “this holiday season.” E.A.R.L (Electro Adaptive Reactive Lacing), which surprisingly reads and sounds better spelled out, will be sold using the shoe’s accompanying Nike + app.

On the business side, the critical takeaway from Nike’s eye-popping news is that while the brain power of their company’s design and innovation team to build this crazy awesome shoe of the future was crafted at their creative headquarters with their minds, their nostalgic hearts undeniably beat in rhythm with each of their giddy customers. Nike’s prowess for telling a compelling and personalized story with their new products is akin to Apple’s genius for the same business practice (especially in the Jobs era).

Everyone wants to see and own that “one more thing” that will change everything.

And Nike’s brand has literally taken that wishful aspiration to the next-level:

The future.

Have an Awe-Inspiring Week!

FIFA’s Questionable Call

What is the opposite of a shocking revelation?

“While acknowledging for the first time that votes were bought in past World Cup hosting contests, FIFA is seeking to claim “tens of millions of dollars” in bribe money seized by U.S. federal prosecutors.”
–Associated Press

Then there’s this.

“FIFA claims it is the victim of corrupt individuals, despite widespread criticism that bribe-taking was embedded in its culture in the presidencies of Joao Havelange and Sepp Blatter, who was forced from office after 17 years by the current scandal.”
–Associated Press

Should we be shocked at this point?

First, there have been countless assertions throughout the past decade of institutions failing all around us. Remember though, it’s not so much the institutions failing as much as the people running those institutions who are letting people down.

Second, when leaders in powerful positions are revealed as corrupt, the guilty parties should/need to recognize and sincerely apologize for their deceit and/or willful ignorance to the public. Sadly, this doesn’t appear to be the stance of FIFA. When widespread hearsay became an infuriating reality for the global soccer organization in the summer of 2015, one presumed a 180-degree turn in tone and approach.

One would be wrong.

Does FIFA have a legitimate gripe?

In a courtroom, perhaps.

In the real world, seen through the lens of soccer’s most impassioned fans?

Everyone roll your eyes and put your hands in the air with a dispirited expression aimed into the unknown.

Soccer doesn’t have instant replay, but FIFA’s assertions certainly requires a second and third look to be believed for its specious contention.

At first glance, it looks out-of-bounds.

Getting the Boulder Rolling (Again)

It’s official: Indiana Jones has tenure with his movie-going fans.

“Steven Spielberg will direct Harrison Ford in the untitled fifth installment in the classic action-adventure franchise, which will open July 19, 2019, Disney announced Tuesday.”
Pamela McClintock, The Hollywood Reporter

Nostalgia adds another win in its ever-expansive cinematic column.

Indiana Jones will theatrically throw his hat back into the ring (or cave) and return to the adventure-seeking professor genre to challenge his 21st century rival, Robert Langdon (Inferno arrives in theaters this fall). While rumors of Indy’s next movie has been gently swirling for some time (including a possible successor?), the opportunity for bringing Steven Spielberg, Harrison Ford, Kathleen Kennedy and Frank Marshall back together clearly proved too good to pass up.

The success of an older, yet still very capable, Han Solo in the 2015 indie sleeper The Force Awakens surely tipped the scales for the actor and director alike to crack the whip fire the gun once more.

Obviously, virtually zero details are known about Indy’s high-five to the franchise’s fans. The only one certainty about this future blockbuster appears to be its release date (3/4 past films premiered in May and one on June 1st).

Three years out, the options for Indy V are officially being weighed by Disney.

Hopefully, in equal, simultaneous fashion.

Happy Pi Day!

What do you get when you mix sand and pie?

Wait, not that pie. A different kind of a pi. A less tasty, but mathematically delicious pi.

Mathematically speaking, today is when everything in your life will come full circle

Have a Fun Week That Ranks Somewhere Between a 3 and a 4!