The future for Marty McFly and Doc Brown was 2015, but 2016 is when the public can gets its first real grip on that iconic future…
The Nike HyperAdapt 1.0 will be available to every single Back to the Future fan in the world during, “this holiday season.” E.A.R.L (Electro Adaptive Reactive Lacing), which surprisingly reads and sounds better spelled out, will be sold using the shoe’s accompanying Nike + app.
On the business side, the critical takeaway from Nike’s eye-popping news is that while the brain power of their company’s design and innovation team to build this crazy awesome shoe of the future was crafted at their creative headquarters with their minds, their nostalgic hearts undeniably beat in rhythm with each of their giddy customers. Nike’s prowess for telling a compelling and personalized story with their new products is akin to Apple’s genius for the same business practice (especially in the Jobs era).
Everyone wants to see and own that “one more thing” that will change everything.
And Nike’s brand has literally taken that wishful aspiration to the next-level:
Have an Awe-Inspiring Week!
Posted on March 21, 2016, in Uncategorized and tagged Back to the Future: Part II, HyperAdapt 1.0, innovation, lace-up shoes, nike shoes, nostalgia, popular culture, technology. Bookmark the permalink. Leave a comment.