Blog Archives
By the Hammer of Thor’s Lore (& YouTube)
Movie trailers (which now include the subset “teaser trailers”) have evolved into an art form.
It’s true.
There’s an argument to be made that the trailer (or collection of trailers) for certain films is quite literally better than the film itself. I know what you’re thinking: 2 1/2 minutes is better than a couple hours of entertainment?
Well, men think so.
Anyways, this is why the release of a movie trailer online and through various social media channels has become such a grand event for movie fans. Sure, there are still special previews during major television events, like the Super Bowl or March Madness. However, given the immediacy, widespread access and viral marketing dynamic of the internet (ie- YouTube), movie production companies continue to take full advantage of this unrivaled digital communicative infrastructure.
Ladies and gentlemen, I present to you the first teaser trailer for Thor: Ragnarok that will premiere in theaters this November.
12.5 million+ voluntary views and counting on Marvel’s YouTube channel in less than 24 hours.
And this ever-increasing metric is just for the teaser trailer…in April.
Raising a Cane
What’s the one item that can turn any guy into a distinguished gentleman?
Hint: Johnnie Walker never leaves home without one.
Who needs Steve Urkel’s transformation chamber when there are canes in the world.
Speaking of a sophisticated cane Caine…
Whether it’s buying a cane or hearing a funny story from famed actor Michael Caine, either one (or both) will prepare you for this weekend. And while we can’t be Michael Caine with a cane (that just happened), we can get relatively close to that unstoppable style.
Almost as close as the name Michael Caine and a certain phrase that sounds remarkably close to its pronunciation.
Still…Life?
What is it about mannequins that bring us all to life?
Well, it’s partly the movie Mannequin where the mannequin literally came to life…but there’s something else there too, I think.
Late Late Show host James Corden is the latest person to explore this strange (yet hilarious and heart-warming) relationship humans seem to have with mannequins that inevitably leads to telling jokes, singing and dancing in the form of a revamped trailer to the 1987 classic Mannequin.
James Corden definitely figured out how to spice up the magic of a mannequin.
Jimmy's Daily Planet 