Well, that reggae band does sound pretty cool…

It’s no secret that the movie industry is constantly reforming the way it interacts with audiences to introduce and persuade people to see particular films. For many moviegoers, however, the content of the film (the story, actors and actresses, director, writer, etc.) is enough to spark interest. Still, this reality doesn’t prevent movie studios (large and small) from adapting to the modern online, social media and viral marketing phenomenon. This includes teaser trailers, movie poster reveals, multiple subsequent trailers (perhaps too many?) and rare insights (clips and cast interviews) for an upcoming movie at special events, like Comic-Con.

And movie fans are typically very thankful for these efforts, especially when done with added degrees of creativity.

Enter Jimmy Kimmel, Marvel Studios and Chris from Lake Stevens, WA for a brand new look at a small budget independent film.

Above all else, there’s one certainty about movies from Marvel Studios:

They like to have fun…and they’re pretty good at this “entertainment” thing.

P.S. Was the decision to release Guardians of the Galaxy Vol. 2 the day after “May the 4th Be With You” a not-so-subtle jab at the Star Wars movie universe? Well, Marvel Studios certainly wouldn’t dare challenge Star Wars on a theatrical release date in December, so…