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Do You Have a Never Ending Story?
(Christopher Nolan, /FILM)
We don’t know what the story is, we don’t know when the movie will be released and we don’t know who will star, but fans of Christopher Nolan are excited.
Cinematographer Will McCrabb started this buzz-worthy news on his Twitter account, citing that the famed-director has completed a “comprehensive draft” for his next movie. There are no other details. Why does this matter? Aside from the joy this brings to Nolan’s dedicated fan base, it highlights the uniquely relentless attraction to all things involving the practicality-rooted, epically staged director. There are dozens of talented movie directors and celebrities in Hollywood, but the man who directed The Dark Knight trilogy and the mind-benders Memento, Inception and Interstellar has achieved what Apple has earned in the technology sector.
A rumor of simply starting something new (a movie or phone) is equivalent to interest gained from an extensive, tightly-orchestrated marketing campaign.
That’s incredible.
Reaching this point wasn’t easy or quick, but paving this reserved express lane in the bustling, chaotic age of information is a remarkable accomplishment. While endless speculation will follow about what story Nolan’s next project will focus on (stay tuned here), an intriguing tangent to briefly venture off into is how Christopher Nolan and Apple reached this level of fandom and mystery.
In their own way, Nolan and Apple make high-quality, original products with substantial investments that take their consumers seriously. In short, they reward their followers and, in return, their followers reward them. A lasting relationship is built. And this type of bond is transferable in any industry. Once this relationship develops, the benefits are wonderfully powerful.
Apple’s story was and is driven by the personality and mysterious genius of its co-founder Steve Jobs. Christopher Nolan and his cinematic family (wife Emma Thomas and brother Jonathan) write, produce and visually project their genius on the silver screen. At the heart of all this is imaginative storytelling. They present things in ways that make us want to voluntarily escape into their worlds and explore their visions. We immerse ourselves and become part of their story and reality.
Sorry MasterCard, but that’s priceless marketing.
Happy Monday!
Do you own an Apple product?
Sorry, foolish question.
The surreal impact that Steve Jobs and Steve “The Woz” Wozniak have had on our realities will always be remembered and cherished. This is true for the multiple generations of people who have come together to join this astonishing, once-in-a-lifetime movement…especially the employees at the Apple Store.
And for good reason.
These two visionaries (for different reasons) mastered the complexities of technology and business while they added cool, groundbreaking innovations that forever altered personal communication and information gathering in our modern society. Aside from the alpha roll-out of their Apple Watch, what’s the next big headline for this tech company?
Ladies and gentlemen, I present to you the first teaser trailer for the long-awaited Steve Jobs movie with an adapted screenplay by Aaron Sorkin.
Change the World This Week!
Apple: The Next Generation
iPhone 6
iPhone 6 Plus
Apple Pay
Apple Watch
Ladies and gentlemen, for the first time in what has felt like an eternity, Apple Inc. has begun to recapture some of the magic surrounding its innovative products since the tragic passing of its iconic and visionary co-founder Steve Jobs three years ago. Is Apple officially back? Well, no, because you can’t bring Steve Jobs back. However, the next generation of Apple Inc. (see what I did there) appears to be presenting its latest gadgets for us to awe at with great joy today from the Flint Center in Cupertino, California.
The new products, plus a free album from U2, and it’s safe to conclude this was a truly amazing iAmazing day for Apple.
Two quick observations: In an effort to progress beyond the solitary charisma of the late Steve Jobs and his excellent presenting skills, Apple Inc. has appeared to have assigned divisional heads to explain each of its major product reveals. Part of the next generation leadership of the company I’m hypothesizing. And that the iPhone 6 Plus is getting closer to the size of the Zack Morris brick phone. Just something to contemplate…
To think (again, see what I did there), this iPhone craze all started with an announcement seven years ago…
Beyond the “fresh out of the box” experience, will these products sell? Will they frame and become the future of personal technology?
While these answers are unknown, I think the world is ready to take a fresh, delicious bite out of Apple today.
Jimmy's Daily Planet 